Core Insights - The company is a leading player in the cross-border apparel retail sector, focusing on brand transformation and leveraging a flexible supply chain for rapid response to market demands [1][4] - The cross-border e-commerce industry is experiencing differentiation, with brand sellers expected to emerge successfully amidst a mature market [2] - The company is advancing its brand strategy and enhancing operational management capabilities through an agile organizational structure [3] Group 1: Company Overview - The company has established itself as a top seller in the cross-border fashion sector, primarily on the Amazon platform, and is expanding into B2B and logistics services [1] - By the end of 2024, the company aims to have incubated 10 self-owned brands with revenues exceeding 100 million [1] Group 2: Industry Trends - The cross-border e-commerce sector has seen a compound annual growth rate (CAGR) of nearly 24% from 2018 to 2022, although growth has slowed due to supply pressures and international circumstances [2] - In 2022, cross-border e-commerce transactions were predominantly B2B, accounting for 68%, but B2C is gaining traction and is expected to become a new growth driver [2] Group 3: Strategic Initiatives - The company is implementing a "small front-end + large middle platform" agile organizational structure to enhance operational efficiency and focus on niche market demands [3] - Investment in system and product development is ongoing, with a focus on digitalizing the supply chain and optimizing processes to improve efficiency [3] - The company is developing a self-researched flexible supply chain system to meet the demands of fast fashion, enabling small-batch and multi-batch production [3] Group 4: Financial Projections - Revenue projections for the company are estimated at 12.7 billion, 15.5 billion, and 19.1 billion for 2025, 2026, and 2027, respectively, with a consistent growth rate of 23% [4] - Net profit forecasts for the same years are 340 million, 540 million, and 680 million, reflecting growth rates of 59%, 58%, and 26% [4] - The current market valuation corresponds to a price-to-earnings ratio (PE) of 28, 18, and 14 for 2025, 2026, and 2027, respectively, with a "buy" rating assigned [4]

Investment Rating - The report assigns a "Buy" rating for the company, marking its first coverage [5]. Core Insights - The company is a leading player in the cross-border apparel retail sector, transitioning from a broad product distribution model to a brand-focused strategy. It has successfully incubated 10 self-owned brands with over 100 million in revenue by the end of 2024 [1][4]. - The cross-border e-commerce industry is experiencing differentiation, with brand-oriented sellers expected to break through amidst a mature market. The industry has seen a compound annual growth rate (CAGR) of nearly 24% from 2018 to 2022, despite a slowdown in growth due to supply pressures and international circumstances [2]. - The company is enhancing its operational management capabilities through a brand-focused strategy and agile organizational structure, which includes a small front-end and a large middle platform to support agile teams [3]. Summary by Sections 1. Brand Transformation and Growth - The company has seen significant revenue growth, with sales increasing from 5.3 billion to 10.3 billion from 2020 to 2024, achieving a CAGR of 18%. The brand transformation has led to a notable increase in market share and brand recognition [20][21]. - The core business of apparel and accessories is growing rapidly, with projected revenue growth rates of 59% for apparel and 34% for non-apparel categories in 2024 [22]. 2. Industry Environment and Trends - The cross-border e-commerce market in China has expanded from 2.8 trillion yuan in 2018 to 6.6 trillion yuan in 2022, with a forecasted growth to 10.4 trillion yuan by 2025 [36][37]. - The B2B model dominates the cross-border e-commerce landscape, accounting for nearly 70% of the market, while B2C is gaining traction and is expected to continue growing due to changing consumer behaviors [38]. 3. Operational Efficiency and Digitalization - The company is implementing a fully digitalized supply chain and flexible production system, which enhances operational efficiency and supports the rapid production of small batches [3][29]. - The organization is structured to support agile teams focused on specific consumer needs, backed by a robust digital management and assessment mechanism [3]. 4. Financial Forecast and Valuation - The company is projected to achieve revenues of 12.7 billion, 15.5 billion, and 19.1 billion yuan in 2025, 2026, and 2027, respectively, with a consistent growth rate of 23% [4][10]. - The net profit attributable to the parent company is expected to reach 3.4 billion, 5.4 billion, and 6.8 billion yuan in the same years, reflecting growth rates of 59%, 58%, and 26% [4][10].

Core Insights - The company, Saiwei Times Technology Co., Ltd., has successfully acquired a core land parcel in Longgang District, Shenzhen, for 154 million yuan, which will be used to establish a "Global Innovation and Digital Operations Center" [1][2] - This acquisition marks a strategic shift from a "light asset" model to a "heavy layout" approach, aimed at strengthening the company's long-term development foundation [1] - The project is expected to require an investment of approximately 1 billion yuan, raising questions about funding sources and potential impacts on short-term cash flow and debt ratios [1] Company Developments - The acquired land spans 26,863.91 square meters with a planned construction area of 139,298 square meters, and the land use period is set for 30 years [2] - The new center will integrate core business functions such as product research and development, brand incubation, supply chain management, and digital operations, enhancing the company's comprehensive service capabilities in the cross-border e-commerce sector [2][4] - The location is strategically positioned near major transportation lines, which will facilitate operational efficiency [2] Financial Performance - In the first half of 2025, the company reported total revenue of 5.346 billion yuan, a year-on-year increase of 27.96%, with the apparel and accessories segment generating 3.930 billion yuan, up 30.91% [3] - The net cash flow from operating activities reached 510 million yuan, reflecting a significant year-on-year growth of 365.65% [3] - The company has established a multi-brand matrix, with notable revenue contributions from brands such as COOFANDY, EKOUAER, and AVIDLOVE, all showing steady growth [3] Industry Context - The land acquisition by Saiwei Times is part of a broader trend among leading cross-border e-commerce companies, such as Anker Innovations and Zongteng Group, which are also establishing industrial bases in Shenzhen [3] - The establishment of the new center is expected to alleviate development space constraints and leverage regional industrial clustering advantages to deepen digital and intelligent transformation [4]

Core Viewpoint - The company reported a significant increase in revenue but a decline in net profit for the first half of 2025, raising concerns in the market [2]. Revenue and Profit Analysis - The company achieved a revenue of 5.346 billion yuan, a year-on-year increase of 27.96%, while net profit attributable to shareholders was 169 million yuan, down 28.18% from 236 million yuan in the same period last year [2]. - The net profit after deducting non-recurring gains and losses was 186 million yuan, a decrease of 11.30% year-on-year, with basic earnings per share at 0.4226 yuan [2]. Product Category Performance - The apparel and accessories category remained the main revenue driver, generating 3.930 billion yuan, a year-on-year growth of 30.91%, accounting for 73.90% of main business revenue [3]. - Non-apparel categories generated 1.039 billion yuan, a modest growth of 2.46%, representing 19.54% of main business revenue [3]. Market Dependency - The North American market was the primary focus, with sales reaching 4.820 billion yuan, accounting for 90.65% of main business revenue, and a year-on-year growth of 30.15% [3]. - European sales amounted to 383 million yuan, representing 7.20% of main business revenue, with a growth of 32.42% year-on-year [3]. Sales Channel Dynamics - Sales through the Amazon platform totaled 4.128 billion yuan, making up 77.64% of main business revenue, although this percentage has decreased [5]. - Emerging channels like Temu and TikTok are gaining traction, with sales contributions of 3.13% and 2.34% respectively, indicating a shift in sales strategy [5]. Cash Flow and Accounts Receivable - The net cash flow from operating activities was 510 million yuan, a significant increase of 365.65% compared to 110 million yuan in the same period last year [6]. - Accounts receivable at the end of the period stood at 415 million yuan, up from 299 million yuan, with a reasonable aging structure [6]. Cost and Expense Management - Operating costs reached 2.968 billion yuan, a year-on-year increase of 32.84%, primarily due to high initial costs and promotional discounts [7]. - Sales expenses rose to 1.955 billion yuan, an increase of approximately 28% year-on-year, driven by higher marketing costs associated with revenue growth [7][8]. - Management expenses also increased to 114 million yuan, a 30.59% rise from the previous year, largely due to increased share-based payment expenses [9]. Shareholder Impact - The increase in total share capital due to changes on June 17, 2025, led to a decline in basic earnings per share from 0.5888 yuan to 0.4226 yuan, a decrease of 28.23% [9].

Core Insights - Wang Ning and his company Pop Mart (09992.HK) have achieved remarkable success, with his wealth reaching $20.8 billion, ranking him 10th in China and 101st globally as of June 9 [2] - Pop Mart's stock price has surged 174% this year, and over 11 times since the beginning of 2024 [2] - The LABUBU toy has become a cultural phenomenon among young consumers, indicating the significant impact of trend culture [2][3] Market Performance - Pop Mart's sales in the U.S. reached $6-7 million in April, making it the top-selling brand in that region [3] - The company's app topped the shopping charts in the U.S. Apple Store, demonstrating strong consumer engagement [3] Consumer Behavior - Young consumers are increasingly valuing emotional connections and brand significance over mere functionality in products [3][4] - The blind box mechanism creates anticipation and excitement, while limited editions enhance desirability [4] Business Model - Pop Mart's competitive advantage lies in its deep exploration of IP value and emotional attachment, transforming toys into symbols of identity [4] - The company is expanding its product range beyond toys to include various categories like apparel and cultural content, aiming to create a comprehensive emotional economy [4] Industry Trends - The rise of Pop Mart reflects a shift towards a new consumption era, where understanding the needs of the younger generation is crucial for business sustainability [5]

Core Viewpoint - The recent financial report of Saiwei Times (301381) indicates a significant increase in revenue but a notable decline in net profit, prompting the company to reassess its non-apparel categories and optimize marketing strategies for better efficiency [2][3]. Financial Performance - In Q1 2025, the company achieved a revenue of 2.458 billion yuan, representing a year-on-year growth of 36.65% [2]. - The net profit attributable to shareholders was 47.0261 million yuan, showing a year-on-year decline of 45.35% [2]. - The net profit after deducting non-recurring gains and losses was 40.5473 million yuan, down 42.32% year-on-year [2]. Business Strategy - The company plans to conduct a systematic evaluation of its non-apparel categories due to severe losses caused by market demand fluctuations and intensified competition [2]. - In 2024, sales expenses increased by 37.56% as the company intensified marketing efforts to enhance market share [2]. - The company aims to optimize its marketing strategy in 2025 by leveraging previous promotional results and utilizing data analysis to improve targeting and resource allocation [2]. Cost Management - Management expenses rose by 34.85% in 2024 due to business expansion and the implementation of an employee stock incentive plan [3]. - The increase in management expenses is significantly lower than revenue growth, indicating effective cost control [3]. - The company plans to dynamically adjust personnel configurations based on business line developments and strengthen cost management [3]. Market Expansion - Saiwei Times has achieved remarkable success in the European market, with its apparel business doubling in growth in 2024 [3]. - The company intends to continue investing in the European market while leveraging successful brands from North America to strengthen its market position [3]. Brand Incubation - The company has successfully incubated two brands with annual sales exceeding one billion yuan and several others with sales over 100 million yuan [4]. - It has established strong competitive barriers in product development, procurement, production, and logistics, enhancing selection accuracy and reducing inventory risks [4]. - Future plans include empowering new brand incubation with foundational capabilities and operational experience to increase market share and brand premium in niche areas [4]. Supply Chain Development - Saiwei Times is actively advancing its overseas supply chain, with a factory in Vietnam already operational [4]. - The company aims to enhance production capacity utilization and gradually shift core style production to its overseas supply chain [4]. - This supply chain strategy is expected to improve stability and flexibility, supporting sustainable growth in a complex trade environment [5].

Core Insights - The company's core brand performance is strong, and sales in Europe have stabilized, indicating expectations for future performance recovery [1] Financial Performance - The company maintains a "buy" rating, adjusting the EPS forecast for 2025-26 to 0.82/1.06 yuan from the previous 0.89/1.28 yuan, with growth rates of 53% and 29% respectively, and a forecast EPS of 1.34 yuan for 2027, representing a 27% growth [2] - The 2024 financial summary shows revenue of 10.28 billion yuan, a 56.6% increase, with a net profit of 214 million yuan, down 36.2%, and a non-recurring net profit of 181 million yuan, down 41.3% [2] - The company plans to distribute a dividend of 120 million yuan, with a payout ratio of approximately 56% [2] - Quarterly revenue growth rates for 2024 were 44.7%, 55.5%, 63.9%, and 58.7%, while net profit growth rates were 65.6%, 52%, -156%, and -83.5% [2] - The gross margin was 43.8%, down 2.1 percentage points, with apparel and accessories at 47%, down 2.23 percentage points, and non-apparel at 37.9%, down 0.21 percentage points [2] Brand and Market Performance - The apparel and accessories segment generated revenue of 7.45 billion yuan, up 59.4%, accounting for 72.8% of total revenue, while non-apparel revenue was 2.32 billion yuan, up 33.9%, accounting for 22.7% [3] - The logistics service segment saw revenue of 455 million yuan, a significant increase of 261% [3] - Core brands Coofandy and Ekouaer achieved sales of 2.19 billion yuan and 2.08 billion yuan, with growth rates of 50.4% and 61.9% respectively [3] - North America generated revenue of 9.01 billion yuan, up 53.4%, while Europe saw revenue of 700 million yuan, up 40.9%, reversing a downward trend from the previous two years [3] - Amazon accounted for 8.39 billion yuan in revenue, up 45.6%, representing 82.1% of total revenue, with Walmart and self-operated websites contributing 3.77% and 2.89% respectively [3] Recent Quarterly Performance - In Q1 2025, revenue reached 2.46 billion yuan, a 36.7% increase, while net profit was 47 million yuan, down 45.4%, and non-recurring net profit was 41 million yuan, down 42.3% [4] - The gross margin for Q1 2025 was 43.9%, down 3.28 percentage points, with a net profit margin of 1.91%, down 2.87 percentage points [4] - The quarterly net profit margin showed a recovery trend, increasing from -1.53% in Q3 2024 to 0.54% in Q4 2024, and further to 1.91% in Q1 2025 [4]

Investment Rating - The investment rating for the company is "Buy" (maintained) [1] Core Views - The company reported a revenue of 10.275 billion yuan in 2024, representing a year-on-year increase of 56.5%, while the net profit attributable to shareholders was 214 million yuan, down 36.2% [4][5] - In Q1 2025, the company achieved a revenue of 2.458 billion yuan, up 36.6%, but the net profit attributable to shareholders decreased by 45.3% to 47 million yuan [4][5] - The company is expected to continue its brand strategy and expand into non-US markets, which may enhance brand influence and market share [4][6] - Due to inventory impacts, profit forecasts for 2025-2026 have been adjusted downwards, with new profit estimates for 2027 introduced [4] Financial Performance Summary - The company’s revenue for 2024 was 10.275 billion yuan, with a gross margin of 43.8%, down 2.1 percentage points from the previous year [5][7] - The company’s inventory turnover days increased to 81 days in 2024, reflecting a slowdown in inventory turnover [5] - The revenue breakdown for 2024 shows significant growth in apparel and accessories, with revenues of 7.447 billion yuan (up 59.4%) and 2.324 billion yuan (up 33.9%) respectively [5] Future Outlook - The company aims to enhance its brand premium and market share through a robust brand incubation strategy and expansion into overseas markets [6] - The projected net profits for 2025, 2026, and 2027 are 371 million yuan, 511 million yuan, and 665 million yuan respectively, with corresponding EPS of 0.93, 1.28, and 1.66 yuan [4][7]

股票简称：赛维时代 股票代码：301381 赛维时代科技股份有限公司 Sailvan Times Co., Ltd. （深圳市龙岗区南湾街道上李朗社区康利城6号1001） 首次公开发行股票并在创业板上市 之 上市公告书 保荐人（主承销商） （上海市中山南路 318 号东方国际金融广场 2 号楼 24 层） 二零二三年七月 赛维时代科技股份有限公司 上市公告书 特别提示 赛维时代科技股份有限公司（以下简称"赛维时代"、"本公司"、"发行 人"或"公司"）股票将于 2023 年 7 月 12 日在深圳证券交易所创业板上市。本 公司提醒投资者应充分了解股票市场风险以及本公司披露的风险因素，在新股上 市初期切忌盲目跟风"炒新"，应当审慎决策、理性投资。 2 赛维时代科技股份有限公司 上市公告书 第一节 重要声明与提示 一、重要声明 本公司及全体董事、监事、高级管理人员保证上市公告书的真实性、准确性、 完整性，承诺上市公告书不存在虚假记载、误导性陈述或者重大遗漏，并依法承 担法律责任。 深圳证券交易所、有关政府机关对本公司股票上市及有关事项的意见，均不 表明对本公司的任何保证。 本 公 司 提 醒 广 大 投 资 者 ...

本次股票发行后拟在创业板市场上市，创业板公司具有创新投入大、新旧产业融合 成功与否存在不确定性、尚处于成长期、经营风险高、业绩不稳定、退市风险高等特 点，投资者面临较大的市场风险。投资者应充分了解创业板市场的投资风险及本公司所 披露的风险因素，审慎作出投资决定。 赛维时代科技股份有限公司 （深圳市龙岗区南湾街道上李朗社区康利城 6 号 1001） 首次公开发行股票并在创业板上市 招股说明书 东方证券承销保荐有限公司 （上海市中山南路 318 号东方国际金融广场 2 号楼 24 层） 保荐人（主承销商） 赛维时代科技股份有限公司 招股说明书 发行人声明 中国证监会、交易所对本次发行所作的任何决定或意见，均不表明其对注 册申请文件及所披露信息的真实性、准确性、完整性作出保证，也不表明其对 发行人的盈利能力、投资价值或对投资者的收益作出实质性判断或保证。任何 与之相反的声明均属虚假不实陈述。 本次发行概况 | 发行股票类型 | 人民币普通股（A股） | | --- | --- | | 发行股票的数量 | 本次公开发行股票的数量为4,010万股，占发行后公司总股本 的10.02%；本次发行不涉及原股东公开发售股份 | ...