AI社交网络 ，星辰大海，维持"增持"评级。基于 AI 技术注入，我们调整25-27E 收入为7338/7973/8713 亿元（ 前值为7253/7879/8611 亿元），Non-IFRS 净利润为2553/2825/3143 亿元（前值为2490/2746/3123 亿元），给予25 年25xPE，对应目标价767 港元。 持续投入AI 领域，助推收入利润超预期增长。25Q2，腾讯实现营收1845 亿元，同比+14.5%。经调整经 营利润692 亿元，同比+18.5%；经调整经营利润率37.5%，同比+1.3pct。经调整净利润631 亿元，同比 +10.0%；经调整净利率34.2%，同比-1.4pct。研发投入203 亿元，同比+17.1%。资本开支191 亿元，同 比+118.9%；现金流资本开支付款229 亿元，主要用于支持AI 相关业务发展。 国际游戏表现亮眼，AI 加速游戏内容制作。25Q2，增值服务业务实现收入914 亿元，同比+15.9%；毛 利率60.4%，同比+3.4pct。其中，国内/海外游戏收入分别为404 亿元/188 亿元，同比+16.8%、+35.3%。 《王者荣耀》及《和平 ...

Investment Rating - The report maintains a "Buy" rating for Tencent Holdings, with a target price of 767 HKD based on a 25x PE for 2025 [3][52]. Core Insights - Tencent's revenue and profit exceeded expectations, driven by strong performance in advertising and a deepening strategy in evergreen games, alongside comprehensive improvements in AI capabilities [3][4]. - For Q2 FY25, Tencent achieved a revenue of 184.5 billion RMB, a year-on-year increase of 14.5%, and an adjusted net profit of 63.1 billion RMB, up 10% year-on-year [52][18]. Financial Summary - **Revenue Forecast**: Projected revenues for 2025, 2026, and 2027 are 733.8 billion RMB, 797.3 billion RMB, and 871.3 billion RMB respectively, reflecting growth rates of 11.1%, 8.7%, and 9.3% [6][52]. - **Adjusted Net Profit**: Expected adjusted net profits for the same years are 255.3 billion RMB, 282.5 billion RMB, and 314.3 billion RMB, with growth rates of 14.6%, 10.7%, and 11.3% respectively [6][52]. - **Profitability Metrics**: The adjusted net profit margin is projected to improve from 25.9% in 2023 to 36.1% in 2027 [6]. Segment Performance - **Value-Added Services**: Revenue from value-added services reached 91.4 billion RMB in Q2 FY25, a 15.9% increase year-on-year, with a gross margin of 60.4% [52][26]. - **Marketing Services**: Marketing services generated 35.8 billion RMB, up 19.7% year-on-year, benefiting from AI-driven improvements in advertising platforms [52][31]. - **Financial Technology and Enterprise Services**: Revenue from this segment grew by 10.1% year-on-year, reaching 55.5 billion RMB, supported by increased demand for consumer loan services and business payment activities [52][39]. Operational Data - **AI Integration**: The report highlights the significant role of AI in enhancing operational efficiency and driving revenue growth across various segments, particularly in gaming and advertising [3][41]. - **User Engagement**: The monthly active users (MAU) for WeChat and QQ showed slight fluctuations, with WeChat MAU increasing by 0.6% and QQ decreasing by 0.4% in Q2 FY25 [42][48]. Earnings Forecast and Investment Recommendations - The report suggests that Tencent's ongoing investment in AI will continue to enhance its platform value, leading to robust revenue and profit growth [52][50].