据了解，设计出口中东的陶瓷器皿带动年轻客群持续回购，复购率攀升至28%。东南亚特色零食首周销量突破1500件。某标杆外贸企业通过广百一站式服务 通道10天快速入驻，首月销售额突破35万元。 商超开辟"即审即上架"绿色通道，爆款专区设计潮品吸引年轻客群复购……随着外贸优品加速"转场"，广州先后组织"外贸优品和国内采购商对接会"、制定 出台支持内外贸一体化政策措施、实施"益企行"企业服务系列行动等政策举措，为外贸企业拓展线上线下渠道。各大商超、电商平台企业积极响应，支持外 贸优品"转场"内销，促进"外贸优品"成为"国民优选"。 广百股份启动了"外贸优品中华行"专项行动，打造全链式服务平台，推出"十项优品"培育计划，搭建"资质审核-商品标准化-营销推广"全流程服务通道。通 过绿色入驻通道、联合营销资源等机制，缩短外贸企业入驻周期。 线下的友谊时代店打造外贸优品专展，出口转内销商品涵盖家品、食品类别，商品SKU超200个，专展客流超3500人次。 爆款专区！中东货上线了 线上的"广百荟"平台开辟"外贸优品"专区，吸引多家供应商参与，上新SKU约200个，部分单品为出口至中东、东南亚等"一带一路"国家和地区的产品。建 ...

Core Viewpoint - The government aims to "fully expand domestic demand and vigorously boost consumption," prompting companies like China Resources Vanguard to innovate in integrating foreign trade with domestic sales [1] Group 1: Strategic Initiatives - China Resources Vanguard has launched four major initiatives to facilitate the transition of foreign trade products to domestic sales, leveraging over 2,000 stores nationwide [1] - Over 300 high-quality foreign trade products have been introduced in 31 cities, covering eight major livelihood sectors, including smart home and food [1] Group 2: Efficiency Improvements - The "Fast Track" service introduced by China Resources Vanguard reduces the product introduction cycle to 14 working days and ensures products are on shelves within 24 hours of arrival [3] - A "green channel" is available for enterprises that have passed factory inspections by well-known retailers, significantly lowering the barriers for quality products to reach consumers [3] Group 3: Market Penetration - Since the launch of the initiatives, over 200 foreign trade enterprises have been successfully connected, with initial products quickly distributed to more than 70 supermarkets [4] - The product range includes high-quality foreign goods such as clothing and small appliances, with a focus on meeting diverse consumer needs from kitchen to outdoor activities [4] Group 4: Consumer Engagement - China Resources Vanguard utilizes data from over 100 million members to tailor its offerings to regional market characteristics, enhancing the shopping experience with products like the Piye coffee machine [6] - A marketing campaign titled "Ai May Love at Vanguard" will begin on May 1, featuring interactive activities and live-streaming to enhance consumer engagement and promote foreign trade products [8]

外贸产品搭上商超"内销直通车"。4月29日，北京商报记者从多家商超了解到，目前，多款产品已上架门店的外贸专区，部分超市开通了线上渠道，引进优 质外贸商品。在这个过程中，商超为外贸企业开通"绿色通道"，成立专门团队、加快选品节奏并给予外贸品牌流量扶持；出口受阻的外贸企业则快速"汉 化"包装，并推出适合国内市场的商品种类。"外贸转内销"帮助外贸企业清库存、打开国内市场之时，商超企业也尝试通过引进更多优质供应链增加客流及 销售。需要注意的是，外贸与国内市场的逻辑存在较大差异，外贸企业转向内销要更多地考虑流转、销售环节的成本，而商超想要借助外贸产品实现长期发 展，仍需要双方进一步磨合。 其中，物美上架的外贸品牌意可可由鑫恒广德科技（北京）有限公司进行代理，鑫恒广德总经理张涛告诉北京商报记者，此次意可可在物美上架了500多款 商品，自上架以来，日均销售额达七八千元，"我们的产品主要是卫浴用品、厨房餐具等，客单价不高，近期销售额一直在上涨。"。" 此外，华润万家旗下Olé精品超市、盒马等也已推进外贸商品上架。据华润万家介绍，皮爷咖啡机套装、蓝牙多功能音响、陶瓷餐具等外贸商品已于4月25日 在北京、深圳部分Olé精品超市门 ...