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外贸优品“转场” 进商超上平台
Guang Zhou Ri Bao· 2025-05-07 20:25
Core Viewpoint - Guangzhou is actively supporting the export of quality foreign trade products to the domestic market through various initiatives, including organizing trade fairs, implementing integrated policies, and launching enterprise service actions to facilitate the transition of foreign trade products to domestic sales [1]. Group 1: Support Initiatives - Guangzhou has organized "Foreign Trade Quality Products and Domestic Buyers Matching Conferences" and has developed policies to support the integration of domestic and foreign trade [1]. - The city has implemented the "Yiqi Xing" series of enterprise service actions to help foreign trade companies expand their online and offline channels [1]. - Major supermarkets and e-commerce platforms are responding positively by leveraging their established trade networks and logistics systems to connect quality foreign trade products with the domestic market [1]. Group 2: Supermarket Actions - Guangbai Co. has launched the "Foreign Trade Quality Products Chinese Tour" initiative, creating a full-service platform and introducing a "Ten Quality Products" cultivation plan to expedite the entry of foreign trade companies [2]. - The company has shortened the product introduction cycle to 14 working days and offers a "factory inspection exemption" green channel to lower the barriers for companies transitioning to domestic sales [2]. - Over 200 foreign trade companies have been successfully matched, with more than 300 products covering eight major categories, including smart home and food, distributed across 31 cities [2]. Group 3: E-commerce Platform Support - Various online platforms, including Alibaba, JD.com, Meituan, and Douyin, have introduced support policies and organized supply-demand matching events to assist foreign trade companies in transitioning to domestic sales [3]. - Alibaba held a "Foreign Trade Selection" special matching event to connect foreign trade companies with domestic and international markets, planning to conduct 200 industry matching activities on its 1688 platform [3]. - Global AliExpress is also supporting the "export to export" initiatives to facilitate international market expansion [3].
内销专区、供需对接会、产业带直播……广州外贸优品多招“转场”进商超上平台
Guang Zhou Ri Bao· 2025-05-07 12:48
Group 1 - Guangzhou is actively supporting the transition of foreign trade quality products to domestic sales through various initiatives, including "Foreign Trade Quality Products and Domestic Buyers Matching Conferences" and the implementation of integrated policies [1][2] - The "Foreign Trade Quality Products Chinese Tour" initiative aims to create a full-chain service platform, with a focus on product standardization and marketing promotion, facilitating faster entry for foreign trade enterprises [2][3] - Major retailers like Huayi Times and CR Vanguard are establishing dedicated sections for foreign trade products, with over 200 SKUs available and significant customer engagement, indicating strong market interest [2][3] Group 2 - Retailers are leveraging digital tools and data analytics to identify and promote products that meet domestic consumer demands, with a focus on categories like leisure food and eco-friendly home goods [3] - E-commerce platforms such as Alibaba and JD.com are enhancing support for foreign trade enterprises, offering various initiatives to facilitate the transition of products from export to domestic sales [4][5] - Live streaming and short video marketing are being utilized to accelerate the sales process for foreign trade products, with platforms implementing zero listing fees and rapid onboarding processes for businesses [5]
从远洋到万家:20天内铺货300余个外贸商品覆盖全国31城
Zhong Guo Chan Ye Jing Ji Xin Xi Wang· 2025-04-30 02:32
Core Viewpoint - The government aims to "fully expand domestic demand and vigorously boost consumption," prompting companies like China Resources Vanguard to innovate in integrating foreign trade with domestic sales [1] Group 1: Strategic Initiatives - China Resources Vanguard has launched four major initiatives to facilitate the transition of foreign trade products to domestic sales, leveraging over 2,000 stores nationwide [1] - Over 300 high-quality foreign trade products have been introduced in 31 cities, covering eight major livelihood sectors, including smart home and food [1] Group 2: Efficiency Improvements - The "Fast Track" service introduced by China Resources Vanguard reduces the product introduction cycle to 14 working days and ensures products are on shelves within 24 hours of arrival [3] - A "green channel" is available for enterprises that have passed factory inspections by well-known retailers, significantly lowering the barriers for quality products to reach consumers [3] Group 3: Market Penetration - Since the launch of the initiatives, over 200 foreign trade enterprises have been successfully connected, with initial products quickly distributed to more than 70 supermarkets [4] - The product range includes high-quality foreign goods such as clothing and small appliances, with a focus on meeting diverse consumer needs from kitchen to outdoor activities [4] Group 4: Consumer Engagement - China Resources Vanguard utilizes data from over 100 million members to tailor its offerings to regional market characteristics, enhancing the shopping experience with products like the Piye coffee machine [6] - A marketing campaign titled "Ai May Love at Vanguard" will begin on May 1, featuring interactive activities and live-streaming to enhance consumer engagement and promote foreign trade products [8]