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爆款专区、“即审即上架”……广州外贸优品“转场”进商超、上平台
Sou Hu Cai Jing· 2025-05-08 14:06
Core Insights - The article discusses the initiatives taken by various companies and government policies in Guangzhou to facilitate the transition of foreign trade products to domestic sales, aiming to integrate foreign and domestic markets effectively [1][2][5][6]. Group 1: Government and Policy Initiatives - Guangzhou has organized "foreign trade quality products and domestic buyers matchmaking meetings" and implemented policies to support the integration of foreign and domestic trade [1]. - The city has launched a series of actions called "Yiqi Xing" to provide services for enterprises, promoting foreign trade products to become "national selections" [1]. Group 2: Company Actions and Strategies - Guangbai Co. has initiated the "Foreign Trade Quality Products Chinese Tour" to create a full-chain service platform, introducing a "Ten Quality Products" cultivation plan [2]. - Major retailers like Huaren Wanjia and Xiyaxingan have simplified the entry process for foreign trade products, significantly reducing the time required for product onboarding [6][8]. - Guangbai's online platform "Guangbai Hui" has launched a dedicated section for foreign trade products, featuring around 200 new SKUs, with a focus on products exported to countries along the Belt and Road [5]. Group 3: Market Response and Performance - The introduction of foreign trade products has seen positive market responses, with a specific ceramic product designed for the Middle East achieving a repurchase rate of 28% among young consumers [5]. - The first week sales of Southeast Asian snacks exceeded 1,500 units, indicating strong consumer interest [5]. - A benchmark foreign trade enterprise achieved sales of over 350,000 yuan within the first month after utilizing Guangbai's one-stop service [5]. Group 4: E-commerce and Digital Initiatives - Various e-commerce platforms, including Taobao and Tmall, are actively participating in the "Foreign Trade Quality Products Chinese Tour" series, offering incentives for foreign trade merchants to transition to domestic sales [9]. - Wu Zhaoguo Zhenxuan has implemented a "zero listing fee" policy to support foreign trade enterprises, enabling rapid onboarding and sales [10].
外贸优品“转场” 进商超上平台
Guang Zhou Ri Bao· 2025-05-07 20:25
Core Viewpoint - Guangzhou is actively supporting the export of quality foreign trade products to the domestic market through various initiatives, including organizing trade fairs, implementing integrated policies, and launching enterprise service actions to facilitate the transition of foreign trade products to domestic sales [1]. Group 1: Support Initiatives - Guangzhou has organized "Foreign Trade Quality Products and Domestic Buyers Matching Conferences" and has developed policies to support the integration of domestic and foreign trade [1]. - The city has implemented the "Yiqi Xing" series of enterprise service actions to help foreign trade companies expand their online and offline channels [1]. - Major supermarkets and e-commerce platforms are responding positively by leveraging their established trade networks and logistics systems to connect quality foreign trade products with the domestic market [1]. Group 2: Supermarket Actions - Guangbai Co. has launched the "Foreign Trade Quality Products Chinese Tour" initiative, creating a full-service platform and introducing a "Ten Quality Products" cultivation plan to expedite the entry of foreign trade companies [2]. - The company has shortened the product introduction cycle to 14 working days and offers a "factory inspection exemption" green channel to lower the barriers for companies transitioning to domestic sales [2]. - Over 200 foreign trade companies have been successfully matched, with more than 300 products covering eight major categories, including smart home and food, distributed across 31 cities [2]. Group 3: E-commerce Platform Support - Various online platforms, including Alibaba, JD.com, Meituan, and Douyin, have introduced support policies and organized supply-demand matching events to assist foreign trade companies in transitioning to domestic sales [3]. - Alibaba held a "Foreign Trade Selection" special matching event to connect foreign trade companies with domestic and international markets, planning to conduct 200 industry matching activities on its 1688 platform [3]. - Global AliExpress is also supporting the "export to export" initiatives to facilitate international market expansion [3].
内销专区、供需对接会、产业带直播……广州外贸优品多招“转场”进商超上平台
Guang Zhou Ri Bao· 2025-05-07 12:48
Group 1 - Guangzhou is actively supporting the transition of foreign trade quality products to domestic sales through various initiatives, including "Foreign Trade Quality Products and Domestic Buyers Matching Conferences" and the implementation of integrated policies [1][2] - The "Foreign Trade Quality Products Chinese Tour" initiative aims to create a full-chain service platform, with a focus on product standardization and marketing promotion, facilitating faster entry for foreign trade enterprises [2][3] - Major retailers like Huayi Times and CR Vanguard are establishing dedicated sections for foreign trade products, with over 200 SKUs available and significant customer engagement, indicating strong market interest [2][3] Group 2 - Retailers are leveraging digital tools and data analytics to identify and promote products that meet domestic consumer demands, with a focus on categories like leisure food and eco-friendly home goods [3] - E-commerce platforms such as Alibaba and JD.com are enhancing support for foreign trade enterprises, offering various initiatives to facilitate the transition of products from export to domestic sales [4][5] - Live streaming and short video marketing are being utilized to accelerate the sales process for foreign trade products, with platforms implementing zero listing fees and rapid onboarding processes for businesses [5]