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四川自贡市探索文旅商体融合——票根经济带来文旅新动力
Ren Min Ri Bao· 2025-10-08 11:19
Core Insights - The "Chuan Super" league in Zigong City has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative has led to a significant increase in tourist numbers and local economic activity, showcasing the potential of ticket-based promotions in driving tourism [2] Group 1: Event and Promotion - The Zigong City cultural tourism department provided each spectator with a gift package, including a tourism service manual and dining discount coupons [1] - Ticket holders can enjoy free access to several local attractions and discounted transportation, promoting a "travel with events" trend [1] Group 2: Economic Impact - As of October 7, 93.54 million visitors were recorded at 17 A-level tourist attractions in Zigong, marking a 31.23% increase year-on-year [2] - Nearly 400 hotels and dining establishments in the city participated in the promotional activities, linking ticket stubs to discounts across various sectors [1][2]
四川自贡市探索文旅商体融合—— 票根经济带来文旅新动力(强化文旅融合一线见闻)
Ren Min Ri Bao· 2025-10-07 21:58
Core Insights - The "Chuan Super" league in Zigong City, Sichuan Province, has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative includes offering free access to local attractions and discounts at restaurants for ticket holders, promoting a new trend of "traveling with events" [1][2] Group 1: Event and Tourism Integration - The local tourism department provided gift packages to attendees, including travel service manuals and discount coupons for popular dining establishments [1] - Ticket holders can enjoy free entry to several attractions and free rides on local transport within a week of the event [1] - Nearly 400 hotels and restaurants in Zigong are participating in discount activities linked to the "Chuan Super" league [1] Group 2: Economic Impact and Visitor Statistics - As of October 7, 17 A-level tourist attractions in Zigong received a total of 935,400 visitors, marking a year-on-year increase of 31.23% [2] - The city has organized various events, including small lantern festivals and folk music festivals, to enhance visitor engagement and convert event attendance into longer stays [2] - The initiative aims to connect the entire consumption chain of "food, accommodation, transportation, travel, shopping, and entertainment" through ticket promotions [2]
票根经济带来文旅新动力(强化文旅融合一线见闻)
Ren Min Ri Bao· 2025-10-07 21:51
Core Insights - The "Chuan Super" league in Zigong City, Sichuan Province, has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative has led to a significant increase in tourism, with 935,400 visitors recorded at 17 A-level tourist attractions, representing a year-on-year growth of 31.23% [2] Group 1: Event and Tourism Integration - The local government provided thoughtful gifts to attendees, including travel service manuals and dining discount coupons, to enhance the match experience [1] - Ticket holders can enjoy free access to several local attractions and discounted transportation, promoting a "travel with events" trend [1] Group 2: Economic Impact - Nearly 400 hotels and dining establishments in Zigong participated in the discount program, linking event attendance to local economic benefits [1] - The city organized various cultural activities, such as small lantern festivals and folk music festivals, to attract more visitors and convert event "flow" into "stay" [2]