Core Insights - The "Chuan Super" league in Zigong City, Sichuan Province, has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative includes offering free access to local attractions and discounts at restaurants for ticket holders, promoting a new trend of "traveling with events" [1][2] Group 1: Event and Tourism Integration - The local tourism department provided gift packages to attendees, including travel service manuals and discount coupons for popular dining establishments [1] - Ticket holders can enjoy free entry to several attractions and free rides on local transport within a week of the event [1] - Nearly 400 hotels and restaurants in Zigong are participating in discount activities linked to the "Chuan Super" league [1] Group 2: Economic Impact and Visitor Statistics - As of October 7, 17 A-level tourist attractions in Zigong received a total of 935,400 visitors, marking a year-on-year increase of 31.23% [2] - The city has organized various events, including small lantern festivals and folk music festivals, to enhance visitor engagement and convert event attendance into longer stays [2] - The initiative aims to connect the entire consumption chain of "food, accommodation, transportation, travel, shopping, and entertainment" through ticket promotions [2]

Core Insights - The "Chuan Super" league in Zigong City, Sichuan Province, has successfully integrated sports events with tourism and local businesses, enhancing visitor experience and engagement [1][2] - The initiative has led to a significant increase in tourism, with 935,400 visitors recorded at 17 A-level tourist attractions, representing a year-on-year growth of 31.23% [2] Group 1: Event and Tourism Integration - The local government provided thoughtful gifts to attendees, including travel service manuals and dining discount coupons, to enhance the match experience [1] - Ticket holders can enjoy free access to several local attractions and discounted transportation, promoting a "travel with events" trend [1] Group 2: Economic Impact - Nearly 400 hotels and dining establishments in Zigong participated in the discount program, linking event attendance to local economic benefits [1] - The city organized various cultural activities, such as small lantern festivals and folk music festivals, to attract more visitors and convert event "flow" into "stay" [2]

Core Viewpoint - The "Su Super" football league has become a phenomenon, igniting public enthusiasm for sports and tourism, leading to significant economic benefits for participating cities [3][5][8]. Group 1: Event Impact - The recent victory of Changzhou's team marked the end of a nine-match winless streak, generating excitement among over 42,000 fans and prompting a wave of promotional activities in the local tourism sector [3][4]. - Since its inception on May 10, the "Su Super" league has attracted over 1.2 million spectators by the ninth round, indicating its popularity and potential for growth [4][5]. - The league has significantly boosted local economies, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5][8]. Group 2: Marketing and Promotions - Changzhou has implemented various marketing strategies, including free entry for visitors with the surname "Zhao" and discounts for local residents and teachers, to capitalize on the league's popularity [4][5]. - The league's success has inspired other regions to launch similar football leagues, such as the "Gan Super" and "Han Super," indicating a trend of localized sports events gaining traction [11][12]. Group 3: Cultural and Economic Integration - The "Su Super" league has enhanced local cultural identity and pride, with 72.3% of respondents believing it strengthens cultural recognition and 61.4% feeling it promotes sports participation [7][9]. - The integration of sports events with tourism and local culture has created a comprehensive value chain, driving consumer engagement and economic activity [8][13]. - The rise of "Su Super" style leagues is seen as a way to utilize existing sports facilities and promote local culture, leading to increased demand for sports-related services and products [13][14].

Core Insights - The "Su Super" football league has become a phenomenon, igniting nationwide enthusiasm for football and related events, leading to the emergence of similar leagues in various regions such as Gan Super, Xiang Super, Chuan Super, Yu Super, and Han Super [3][10][11]. Group 1: Event Impact - The "Su Super" league has attracted over 1.2 million spectators by the ninth round, showcasing its popularity and engagement [4]. - The league has significantly boosted local tourism and hospitality sectors, with service revenue from tourism, dining, and accommodation reaching 37.96 billion yuan, a year-on-year increase of 42.7% [5]. - During specific match days, hotel occupancy in areas near the stadiums saw increases of nearly 30%, with some hotels reporting occupancy growth of up to 111% [6]. Group 2: Marketing and Promotions - Following a recent victory, the Changzhou team launched promotional campaigns, including free entry for visitors with the surname "Zhao" to local attractions, enhancing community engagement [4]. - The league's success has led to various promotional offers from local businesses, including discounts for residents and free entry for teachers, further stimulating local economies [4][5]. Group 3: Cultural and Social Influence - The league has fostered a sense of local pride and cultural identity, with 72.3% of respondents believing it enhances local cultural recognition [8]. - The "Su Super" league has been credited with increasing public participation in sports, with a notable rise in demand for leisure and entertainment activities [9]. Group 4: Expansion of Similar Leagues - The success of "Su Super" has inspired the establishment of similar leagues in other regions, with the Gan Super league already experiencing significant commercial interest and sponsorship opportunities [11][12]. - The Han Super league has also launched, attracting over 40,000 spectators for its inaugural match, indicating strong local support for these events [11]. Group 5: Economic and Infrastructure Development - The rise of "Su Super" and its counterparts is seen as a way to optimize the use of existing sports facilities, enhancing their utilization rates [12]. - The integration of sports events with local culture and tourism is expected to drive economic growth across multiple sectors, including hospitality and retail [13].

Core Viewpoint - The article discusses the rising popularity of local football leagues in China, particularly the "Su Super" league in Jiangsu and the upcoming "Ba Shu Xiong Qi Cup" in Sichuan, highlighting their potential to boost local economies and promote community engagement in sports [1][9][10]. Group 1: "Su Super" League - The "Su Super" league has attracted over 180,000 spectators in its first three rounds, with an average attendance of 15,000 per match, significantly surpassing the attendance of the China League [9]. - The league has positively impacted local tourism and cultural consumption, with Jiangsu's tourism department promoting over 1,800 cultural and tourism activities during the league's season [9]. - The A-share sports concept index has risen over 10% since the league's inception, indicating a strong market response to the league's popularity [9][10]. Group 2: "Ba Shu Xiong Qi Cup" in Sichuan - The "Ba Shu Xiong Qi Cup" is set to take place from June 21 to July 6, 2025, with finals scheduled for September 5 to September 27, 2025 [2]. - The league will feature both men's and women's teams, with a total of four regional divisions for men and two for women, promoting inclusivity in sports [2][4]. - Participation criteria include age restrictions and residency requirements, ensuring local representation in the league [4]. Group 3: "Yue Super" League in Guangdong - The "Yue Super" league is planned for July to October 2025, aiming to enhance football's popularity in Guangdong [5][7]. - The league will prohibit foreign players and those with professional experience in higher-tier leagues, while allowing players from Hong Kong, Macau, and Taiwan to participate [7]. - The league's organization aligns with broader governmental initiatives to promote sports and improve public health through increased participation in football [5].