Core Viewpoint - Eye health is a comprehensive concept that goes beyond just having good vision, encompassing various dimensions such as visual acuity, visual field, contrast sensitivity, and visual quality [1][2] Group 1: Current Challenges in Eye Health - The three major challenges in eye health include the increasing prevalence of myopia among younger populations, the widespread occurrence of dry eye disease, and the commonality of visual fatigue combined with chronic inflammation [2] - There is a growing demand for eye disease treatment across all age groups in China, driven by the increasing awareness of eye health issues [1] Group 2: Public Awareness and Misconceptions - There are three main misconceptions among the public regarding eye health: parents overly focus on children's myopia while neglecting other conditions like strabismus and amblyopia; office workers often consider visual fatigue as normal and neglect regular professional check-ups; and older adults mistakenly view presbyopia as a natural aging process, delaying treatment for conditions like cataracts [2] - The demand for eye-related consultations on the JD Health platform has reached over 10,000 daily inquiries, indicating a significant public interest in eye health [2] Group 3: Consumer Behavior and Treatment Trends - Consumers are showing a high frequency and diversity in their demand for ophthalmic medications, but adherence to treatment remains a challenge due to long treatment cycles and difficulty in changing eye care habits [3] - The use of online channels, particularly internet hospitals, is accelerating the process for users from understanding to researching and purchasing ophthalmic medications, with a reported increase in consultation rates by over 20% and a reduction in consultation intervals from 4.3 months to 2.8 months [3]