碧螺春奶茶
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守护百亿品牌价值!苏州洞庭山碧螺春“破圈”生长
Yang Zi Wan Bao Wang· 2025-12-22 10:22
日前,2025XTERRA太湖越野挑战赛登陆苏州吴中,主会场落户洞庭山碧螺春茶文化园大草坪,让茶园变赛场、茶品成潮品,吸引了国内外3000余名选手 共品茶香,洞庭山碧螺春茶正以"年轻化+国际化"重塑东方茶文化,为世界奉上最"香"的礼物! "百亿跃迁"始于对品质的坚守。作为中国十大名茶之一,洞庭山碧螺春产自吴中洞庭东、西山核心产区,独特的"茶果复合种植系统"被列入中国重要农业 文化遗产——茶树与枇杷、杨梅、桃树、李树等多种果树交错共生,自然孕育出独树一帜的花果香。代代相传的严苛制茶工艺已列入人类非物质文化遗产 代表作名录,要求"手不离茶,茶不离锅,揉中带炒,炒中带揉,炒揉结合,连续炒制",每斤上品需采摘约7万颗芽头,最终成就"形美、色艳、香浓、味 醇"的四绝特质。 科技为传统产业注入新动能。吴中区成立苏州市首家"地理标志+亚夫科技服务—吴中东山工作站",建成基于物联网+区块链的智慧化茶园示范基地(冷水 坞片区),实现茶园管理的精准化、可视化。领军企业苏州东山茶厂引入碧螺春首条全自动智能流水生产线,并建设集中加工共享中心,驱动产品结构向 多元化升级。截至目前,全区累计创建省市区级茶叶绿色防控示范区10个、省级绿色 ...
擦亮“金招牌” 有了新路子
Su Zhou Ri Bao· 2025-11-14 23:43
Core Viewpoint - Wu Zhong District in Suzhou is leveraging its rich geographical resources to enhance the value of its geographical indication products, particularly "Dongting Mountain Biluochun," which has gained significant recognition and support from various governmental initiatives [1][7]. Group 1: Geographical Indication Development - Wu Zhong District has established a strong matrix of geographical indication products, holding 4 geographical indication trademarks and 11 protected products, ranking among the top in Suzhou [1]. - "Dongting Mountain Biluochun" has been recognized in multiple initiatives, including the Jiangsu Province trademark brand cultivation and protection project, and has become a model for rural revitalization [1]. Group 2: Service Optimization for Enterprises - The district has introduced measures to address common issues faced by enterprises, such as "inconvenient processing" and "lack of knowledge," by optimizing processes and enhancing service delivery [2]. - A new standardized application process for using the "Dongting Mountain Biluochun" geographical indication has been implemented, significantly reducing the complexity for businesses [3]. Group 3: Training and Support Initiatives - Customized training programs have been developed for different stakeholders, including leading enterprises and small cooperatives, covering essential compliance and usage strategies [4]. - A long-term consulting service has been established for 53 enterprises to provide ongoing support in using geographical indications [5]. Group 4: Comprehensive Protection Measures - A full-cycle dynamic supervision system has been established to manage the use of geographical indication trademarks, ensuring compliance from application to post-usage evaluation [6]. - The district has conducted annual inspections and market monitoring to protect the "Dongting Mountain Biluochun" brand, addressing over 40 complaints since 2023 [6]. Group 5: Brand Value Enhancement - Wu Zhong District is focusing on integrating development to enhance brand value, with initiatives such as launching promotional campaigns and entering e-commerce platforms [7]. - The brand value of "Dongting Mountain Biluochun" reached 6.153 billion yuan, ranking sixth among regional public tea brands in China [7]. Group 6: Growth in Usage Rates - The number of enterprises using the "Dongting Mountain Biluochun" geographical indication has increased by 28% in 2023, with the annual usage of special marks rising from 520,000 to 710,000, reflecting an 18% annual growth [8]. - The initiatives have created a positive cycle of brand enhancement, enterprise efficiency, and increased farmer income, benefiting approximately 23,000 jobs [8]. Group 7: Future Plans - Future efforts will focus on expanding the coverage of geographical indication products and simplifying the application process for small enterprises [9]. - The district plans to explore innovative financial support policies and new marketing models to further enhance the impact of geographical indications on rural revitalization [9].
老菜场焕新逆袭链起城市记忆与市井“烟火气” 消费新场景释放经济新活力
Yang Shi Wang· 2025-05-23 07:48
Group 1 - The article highlights the transformation of the Shuangta Market in Suzhou, which combines traditional market elements with modern aesthetics and local cultural features, making it a popular destination for both locals and tourists [1][4][12] - The market spans over 2,300 square meters and includes fresh produce, a snack area with 20 triangular stalls, and a convenience service area featuring tailor and key shops, reflecting Suzhou's cultural elements in its design [8][10] - The market has seen a 50% increase in foot traffic compared to its previous state, indicating its success in revitalizing the area and attracting visitors [12] Group 2 - The article also discusses a trend among elderly residents in Shanghai who travel to Nantong, Jiangsu, to purchase fresh produce, combining shopping with leisure activities [14][20] - The Nantong market is described as a large wholesale market for agricultural products, offering a wide variety of goods at competitive prices, which appeals to customers [16] - The round trip cost for the elderly shoppers is 49 yuan, and many plan to make this a regular outing, treating the Nantong market as their "vegetable basket" and "backyard" [20]