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苏州市人大代表柳倩楠:融合茶产业和茶科技,让吴中洞庭山碧螺春的金字招牌越擦越亮
Yang Zi Wan Bao Wang· 2026-01-25 07:45
"我从事的行业是非常传统的农业行业,家乡的洞庭山碧螺春至今已有千年历史,也是吴中区乃至苏州的一张城市名片。"来自苏州吴中区东山镇的柳倩楠 出生在茶香世家,父亲是中国制茶大师,母亲是非遗代表性传承人,从小的耳濡目染让她对洞庭山碧螺春茶有着特殊的感情。近年来,她以一名新时代青 年的担当与情怀,用创新思维和创业精神努力把茶企做大做强,为乡村振兴注入了新的活力。 "听取了吴市长作的政府工作报告,觉得报告非常务实。听完之后感到非常振奋人心,也为我们企业未来的发展指明了方向。我注意到今年的报告当中有 多次提到创新,这也和我今年的人大代表的建议非常契合。"苏州两会期间,苏州市人大代表、苏州东山茶厂股份有限公司总经理柳倩楠接受扬子晚报/紫 牛新闻记者采访时激动地说道。 吴中洞庭山碧螺春特有的传统手工炒制技艺被列入国家非物质文化遗产名录,茶果复合系统的种植方式被列为中国重要农业文化遗产,形成了独特的碧螺 春茶文化,是苏州江南文化的重要组成部分。洞庭山碧螺春不仅是太湖山水与千年匠心的独特凝聚,也是生态价值转化、践行"两山"理念的重要通道, 2025年,洞庭山碧螺春历史性迈入"百亿阵营",以105亿元品牌价值跻身中国茶叶区域公用品 ...
推进农业农村现代化的苏州实践
Xin Lang Cai Jing· 2026-01-21 21:34
Core Viewpoint - The article emphasizes the importance of modernizing agriculture and rural areas in Suzhou as part of China's overall modernization strategy, highlighting the need for innovative agricultural productivity to drive rural revitalization [1] Group 1: Technological Innovation - Suzhou prioritizes technological innovation to shift agricultural development from traditional factor-driven to technology-driven [1] - The city is advancing new infrastructure construction, including smart agricultural industrial parks and agricultural technology innovation centers, supported by IoT and 5G networks [1] - Annual global announcements of "challenge lists" aim to address core agricultural technology issues, facilitating the transformation of scientific achievements into productive forces [1] - Digital empowerment is promoted to accelerate the digital transformation of the entire agricultural industry chain, integrating new information technologies with agriculture [1] Group 2: Industrial Innovation - Suzhou is breaking traditional agricultural thinking by expanding the multifunctionality of agriculture to enhance rural value [2] - Traditional industries are being upgraded through new concepts and technologies, exemplified by the transformation of local specialties like Dongting Mountain Biluochun tea [2] - Cultural empowerment is utilized for branding agricultural products, focusing on local specialties such as Suzhou rice and Yangcheng Lake crabs [2] - Future agricultural industry initiatives are being developed to establish a nationally influential agricultural technology innovation hub [2] Group 3: Green Development - Suzhou integrates green development principles throughout the agricultural modernization process, promoting organic and ecological agriculture [2] - The city is implementing ecological circular agriculture models to achieve sustainable farming practices [2] - A strict monitoring and evaluation system for agricultural pollution is being established, alongside increased subsidies for green and organic certified products [2] Group 4: Talent Development - Suzhou is addressing agricultural labor challenges by enhancing talent development mechanisms [2] - A high-quality farmer training program is being implemented to transition traditional farmers into modern agricultural professionals [2] - The city has introduced a plan to cultivate innovative agricultural talents, focusing on various fields such as agricultural technology and rural governance [2] - A comprehensive talent support system is being established to facilitate the recruitment and development of agricultural professionals [2]
苏州市农业品牌联合会成立
Su Zhou Ri Bao· 2025-12-27 23:37
Core Insights - The establishment of the Suzhou Agricultural Brand Association marks a significant step in promoting agricultural high-quality development and rural revitalization [1][2] - The association aims to enhance the value and influence of Suzhou's agricultural brands through resource integration, standard formulation, and brand empowerment [1] Group 1: Agricultural Brand Development - Suzhou has launched a three-year action plan (2025-2027) for the high-quality development of local specialty agricultural products, focusing on "three products and one standard" [1] - The initiative includes promoting the green, standardized, and international development of local agricultural products, with a focus on brands like "Yangcheng Lake Crab" and "Dongting Mountain Biluochun" [1] Group 2: Talent and Industry Collaboration - The second phase of the Agricultural Brand Recommendation Officer training program has been initiated, emphasizing the importance of skilled personnel in brand development [2] - The Suzhou Agricultural and Rural Affairs Bureau highlights that agricultural branding is a key indicator of modernization in agriculture and rural areas [2]
全国6席、全省唯一!苏州吴中“两山”转化实践获农业农村部全国推介
Yang Zi Wan Bao Wang· 2025-12-25 09:00
Core Viewpoint - The "China Rural Sustainable Development Report (2015-2024)" highlights innovative practices in ecological and agricultural transformation, with Wu Zhong District representing Jiangsu Province as a successful case in promoting common prosperity through ecological initiatives [1] Group 1: Institutional Framework - Wu Zhong District has established Jiangsu Province's first special regulation for islands, the "Suzhou Taihu Ecological Island Regulation," creating a comprehensive institutional framework for ecological protection [2] - The framework includes "1 regulation + 2 planning lists + 2 compensation assessment mechanisms," ensuring legal support for ecological protection efforts [2] Group 2: Ecological Compensation Mechanism - Wu Zhong District has developed a comprehensive ecological compensation mechanism covering "mountains, waters, forests, fields, lakes, and grass," introducing diverse methods such as "labor compensation" to benefit protectors [4] - The district has conducted ecological product value accounting, estimating the GEP of Jinting Town's ecological island at 5.6 billion, providing measurable value to ecological benefits [4] Group 3: Industrial Ecology - The district promotes ecological transformation in agriculture, implementing organic fertilizer usage and "dual control" of fertilizers and pesticides, resulting in a significant reduction in nitrogen and phosphorus pollution [5] - The introduction of smart agricultural technologies has led to a 44% reduction in average costs per mu and increased yields, showcasing the shift from experience-driven to data-driven farming [5] Group 4: Ecological Industrialization - Wu Zhong District aims to convert ecological advantages into developmental benefits, enhancing the economic value of its beautiful landscapes [7] - The district successfully increased the brand value of "Dongting Mountain Biluochun" from 6.153 billion to 10.508 billion, boosting the market competitiveness of its agricultural products [8] Group 5: Agricultural and Tourism Integration - The integration of agriculture, culture, and tourism is a key strategy for ecological industrialization, with nearly 1,400 leisure agriculture entities and 498 registered tourism homestays [8] - The district's initiatives have attracted over 200,000 visitors in single events, generating tourism revenue exceeding 10 million, fostering a development model that enhances agriculture through tourism [8] Group 6: Economic Growth and Common Prosperity - The innovative "order agriculture + shareholding cooperation" model has increased the average income of over 20,000 tea farmers from 4,000 to 12,000 [9] - The total assets of village collectives in the district have reached 20.6 billion, with an average income of 1.83 million per village, indicating a widening path towards common prosperity [9] - Wu Zhong District plans to continue deepening ecological value transformation and promote rural revitalization as a model for sustainable development [9]
守护百亿品牌价值!苏州洞庭山碧螺春“破圈”生长
Yang Zi Wan Bao Wang· 2025-12-22 10:22
Core Viewpoint - The Dongting Mountain Biluochun tea brand has entered the "100 billion" brand value club with a valuation of 10.508 billion yuan, reflecting its growing influence and the successful integration of tea culture with modern marketing strategies [3][4]. Group 1: Brand Value and Recognition - Dongting Mountain Biluochun has achieved a brand value of 10.508 billion yuan, marking its entry into the "100 billion" club for the first time [3]. - The Wu Zhong District has been recognized as a key tea-producing county and has received the title of "County Promoting Rural Revitalization through Tea Industry" [3]. - The brand ranks fifth among China's public tea brands, following Anxi Tieguanyin, Xinyang Maojian, Fuding White Tea, and Wuyi Rock Tea [4]. Group 2: Quality and Production Techniques - The brand's success is attributed to its commitment to quality, with a unique "tea-fruit intercropping system" that enhances its flavor profile [6]. - The traditional tea-making process has been recognized as part of the intangible cultural heritage, requiring meticulous techniques that yield high-quality tea [6]. - Approximately 70,000 buds are needed to produce one kilogram of premium Biluochun tea, ensuring its distinct characteristics of beauty, color, aroma, and taste [6]. Group 3: Technological Integration - Wu Zhong District has established a smart tea garden demonstration base utilizing IoT and blockchain technology for precise management [8]. - The introduction of an automated production line by leading companies is driving product diversification and quality enhancement [8]. - The district has created multiple green tea demonstration zones and certified green product bases, reinforcing the foundation for brand value [8]. Group 4: Brand Promotion and Market Expansion - The first National Green Tea Brand Conference was successfully held, further enhancing the brand's national presence [10]. - Biluochun tea has won international accolades, including the highest gold award at the World Green Tea Competition [10]. - The brand is actively engaging in various promotional activities, including digital marketing and collaborations with e-commerce platforms to reach younger consumers [14]. Group 5: Cultural and Economic Impact - The tea industry has become a significant driver of rural revitalization, creating employment for 23,000 people [14]. - Wu Zhong District is integrating tea culture with tourism, establishing museums and promoting tea tourism routes to enhance cultural appreciation [16]. - The district is fostering innovation in product development, introducing new tea varieties and value-added products to meet modern consumer preferences [17]. Group 6: Talent Development and Future Plans - Wu Zhong District is collaborating with universities to train skilled professionals in tea production and cultural heritage [18]. - The district aims to continue promoting the "three teas" strategy—tea culture, tea industry, and tea technology—to support sustainable development in the tea sector [18]. - Future initiatives will focus on replicable models for rural revitalization through the tea industry, enhancing the global reach of Dongting Mountain Biluochun tea [18].
“崂山茶”喜获农业农村部精品品牌
Qi Lu Wan Bao· 2025-12-11 00:48
Core Insights - The Ministry of Agriculture and Rural Affairs has officially released the 2025 Agricultural Brand Boutique Cultivation List, with 94 regional public brands selected nationwide, including "Laoshan Tea," marking a significant recognition for Shandong's tea industry [1] Group 1: Brand Recognition - "Laoshan Tea" has achieved national-level agricultural boutique brand status, representing a breakthrough for tea brands in Shandong and northern tea regions [1] - The selection of "Laoshan Tea" highlights its unique growing environment, exceptional quality, and rich cultural heritage, placing it alongside other renowned tea brands such as Fuzhou Jasmine Tea and Wuyi Rock Tea [1] Group 2: Future Development - The recognition of "Laoshan Tea" is not only a validation of its development but also provides direction for the future growth of brand agriculture in the region [1] - Laoshan District plans to enhance the promotion of the "Laoshan Tea" brand, implement strict quality management, deepen cultural empowerment, and strengthen market promotion strategies to drive high-quality development in the tea industry [1] Group 3: Broader Impact - "Laoshan Tea" will serve as a model to optimize and upgrade other agricultural product brands, aiming to improve the overall competitiveness of brand agriculture and better support rural revitalization [1]
苏州吴中区洞庭山碧螺春首次迈入“百亿品牌阵营”
Yang Zi Wan Bao Wang· 2025-12-03 14:26
Core Insights - The 21st China Tea Economic Annual Conference highlighted the significant achievements of Suzhou Wuzhong District and Dongting Mountain Biluochun tea, with the latter reaching a brand value of 10.508 billion yuan, marking a historical high and a growth of 4.355 billion yuan from 2024 [1] - Wuzhong District was recognized as a key tea-producing county for 2025 and received the title of "County Supporting Rural Revitalization" for the first time, showcasing its role in empowering rural development through the tea industry [1] Group 1: Industry Development Strategies - Wuzhong District is focusing on rural revitalization and deepening the tea industry through policy support and technological empowerment, establishing a solid framework for high-quality development [2] - The district is enhancing the tea industry chain and increasing product value by transitioning from simple cultivation to deep processing and comprehensive utilization, thereby boosting farmers' income and strengthening collective economies [2] Group 2: Brand and Market Expansion - Efforts are being made to enhance the brand influence of Dongting Mountain Biluochun through cultural festivals, participation in domestic and international exhibitions, and multi-channel promotion via mainstream and new media [2] - Wuzhong District is supporting leading enterprises in innovation, encouraging breakthroughs in craftsmanship, product development, and market expansion to continuously improve brand value and market recognition [2] Group 3: Integration of Tea and Tourism - The district is promoting the integration of the tea industry with rural tourism, creating tea culture experience parks and designing premium tea tourism routes to enhance visitor experiences while showcasing the charm of Jiangnan countryside [3] - This innovative practice not only enriches rural tourism but also broadens income channels, contributing to the sustainable development of the region by achieving ecological, economic, and social benefits [3] Group 4: Future Directions - The results from the China Tea Circulation Association serve as authoritative recognition of Wuzhong District's achievements in tea industry development and its path of using tea to promote economic growth [3] - Moving forward, Wuzhong District aims to continue its "Three Tea Coordination" philosophy, focusing on innovation within tradition to make the tea industry a stronger engine for rural revitalization and contribute to the high-quality development of the national tea industry [3]
苏州农业推介会亮相深圳
Su Zhou Ri Bao· 2025-11-21 00:35
Core Insights - The Suzhou Agricultural Promotion Conference was held in Shenzhen, focusing on high-quality agricultural development in super-large cities [1] - Suzhou is recognized as the first pilot city for smart agriculture reform in China, showcasing significant achievements in agricultural modernization [1] Agricultural Achievements - Suzhou's comprehensive mechanization rate for major grain crops has reached 99%, with an agricultural technology progress contribution rate of 74.6%, the highest in the province [1] - Notable agricultural brands from Suzhou, such as "Suzhou Rice," "Suzhou Qian Shi," "Yangcheng Lake Crab," and "Dongting Mountain Biluochun," have been included in the China Agricultural Brand Directory [1] Future Goals - Suzhou aims to achieve a higher level of agricultural modernization by 2027, targeting an agricultural technology progress contribution rate of over 78% and the cultivation of 130 high-tech enterprises in the agricultural sector [1]
擦亮“金招牌” 有了新路子
Su Zhou Ri Bao· 2025-11-14 23:43
Core Viewpoint - Wu Zhong District in Suzhou is leveraging its rich geographical resources to enhance the value of its geographical indication products, particularly "Dongting Mountain Biluochun," which has gained significant recognition and support from various governmental initiatives [1][7]. Group 1: Geographical Indication Development - Wu Zhong District has established a strong matrix of geographical indication products, holding 4 geographical indication trademarks and 11 protected products, ranking among the top in Suzhou [1]. - "Dongting Mountain Biluochun" has been recognized in multiple initiatives, including the Jiangsu Province trademark brand cultivation and protection project, and has become a model for rural revitalization [1]. Group 2: Service Optimization for Enterprises - The district has introduced measures to address common issues faced by enterprises, such as "inconvenient processing" and "lack of knowledge," by optimizing processes and enhancing service delivery [2]. - A new standardized application process for using the "Dongting Mountain Biluochun" geographical indication has been implemented, significantly reducing the complexity for businesses [3]. Group 3: Training and Support Initiatives - Customized training programs have been developed for different stakeholders, including leading enterprises and small cooperatives, covering essential compliance and usage strategies [4]. - A long-term consulting service has been established for 53 enterprises to provide ongoing support in using geographical indications [5]. Group 4: Comprehensive Protection Measures - A full-cycle dynamic supervision system has been established to manage the use of geographical indication trademarks, ensuring compliance from application to post-usage evaluation [6]. - The district has conducted annual inspections and market monitoring to protect the "Dongting Mountain Biluochun" brand, addressing over 40 complaints since 2023 [6]. Group 5: Brand Value Enhancement - Wu Zhong District is focusing on integrating development to enhance brand value, with initiatives such as launching promotional campaigns and entering e-commerce platforms [7]. - The brand value of "Dongting Mountain Biluochun" reached 6.153 billion yuan, ranking sixth among regional public tea brands in China [7]. Group 6: Growth in Usage Rates - The number of enterprises using the "Dongting Mountain Biluochun" geographical indication has increased by 28% in 2023, with the annual usage of special marks rising from 520,000 to 710,000, reflecting an 18% annual growth [8]. - The initiatives have created a positive cycle of brand enhancement, enterprise efficiency, and increased farmer income, benefiting approximately 23,000 jobs [8]. Group 7: Future Plans - Future efforts will focus on expanding the coverage of geographical indication products and simplifying the application process for small enterprises [9]. - The district plans to explore innovative financial support policies and new marketing models to further enhance the impact of geographical indications on rural revitalization [9].
打响“时味苏州”主品牌
Su Zhou Ri Bao· 2025-10-26 00:36
Core Viewpoint - The "Three-Year Action Plan for the High-Quality Development of Suzhou's Characteristic Agricultural and Sideline Products (2025-2027)" aims to enhance the green, standardized, and international development of local agricultural products, focusing on quality and safety standards [1][2][3] Group 1: Green Development - By 2027, the coverage rate of soil testing and formula technology for major crops in Suzhou is expected to exceed 98%, with green prevention and control coverage reaching over 73% [1] - The comprehensive mechanization rate for important grain crops is projected to be 99%, while the mechanization level for characteristic agriculture is anticipated to be over 86% [1] - The overall quality safety compliance rate for local agricultural products is targeted to remain stable at over 98%, with the total number of green and high-quality agricultural products exceeding 1,000 and accounting for over 85% of the total [1] Group 2: Standardization and Scale - The plan emphasizes the establishment of a characteristic germplasm resource protection system, focusing on local varieties such as Biluochun tea and Taihu pigs [2] - By 2027, the grain planting area is expected to exceed 2 million mu, with a total output of over 950,000 tons, and the conversion rate of high-quality rice reaching over 50% [2] - The total output value of the "Yangcheng Lake Crab" industry chain is projected to exceed 35 billion yuan, while the "Changshu Blue Dragon" industry chain is expected to exceed 40 million yuan [2] Group 3: Social Services and Innovation - The plan includes the establishment of two cold chain distribution centers for agricultural products and the construction of various modern agricultural demonstration projects by 2027 [3] - The goal is to achieve over 250 billion yuan in e-commerce sales of agricultural products, with the establishment of 15 city-level agricultural product e-commerce industrial alliances [3] - The plan aims to enhance brand development, focusing on promoting the main brand "Time Flavor Suzhou" and key products like "Yangcheng Lake Crab" and "Suzhou Rice" [3] Group 4: Internationalization and Cultural Heritage - The plan supports the export of preserved agricultural products and aims to add 10 new agricultural export enterprises by 2027 [3] - It targets the addition of three national-level agricultural cultural heritage sites and five provincial-level sites, promoting the Wujiang sericulture culture system [3] - The plan also focuses on integrating rural consumption patterns to cater to urban youth, families, and senior groups [3]