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苏州市农业品牌联合会成立
Su Zhou Ri Bao· 2025-12-27 23:37
品牌聚力,离不开人才筑基。近年来,苏州涌现一大批懂品牌、会技术、有经营理念的农业人才, 为农业产业升级、农业品牌打造注入强劲动力。活动现场,苏州市农业品牌推荐官培育活动第二阶段启 动,并向已完成首阶段学习的学员代表颁发培训证书。 市农业农村局相关负责人表示,农业品牌是农业农村现代化的重要标志。本次活动,不仅正式确立 市农业品牌联合会的行业地位,还通过人才培育、产业协同、消费促进等系列组合拳,全方位展现苏州 农业品牌建设的成果与决心。接下来,苏州将以绿色为底色、品牌为引领、品质为核心,让更多"苏字 号"优质农产品走向全国、走向世界,为打造具有全球辨识度、全国引领性、江南典型性的农业农村现 代化"苏州范式"贡献力量。 昨天(12月27日),苏州市农业品牌联合会成立大会暨一届二次会员大会召开,现场举行了市品牌 农产品包装优秀案例授牌,并启动市农业品牌推荐官培育第二阶段活动及苏州专场"品特色 寻年味"双 节促消费活动等。 品牌是推动农业高质量发展及乡村振兴建设的重要抓手。近年来,苏州农业品牌建设驶入快车道, 发布了"市特色农副产品高质量发展三年行动方案(2025~2027)",明确以农业生产"三品一标"和农产 品"三 ...
全国6席、全省唯一!苏州吴中“两山”转化实践获农业农村部全国推介
Yang Zi Wan Bao Wang· 2025-12-25 09:00
吴中区还率先建立覆盖"山水林田湖草"的全要素生态补偿机制,并创新"劳务代偿"等多元方式,让保护者受益。在此基础上,开展生态产品价值核算,绘 制全域生态地图,例如,初步测算金庭镇生态岛GEP达56亿元,让无形的生态价值有了可衡量、可展示的"价格标签"。 推动产业生态化,让绿色生产"融进去""转过来" 日前,《中国农村可持续发展报告(2015—2024年)》暨面向"十五五"农业农村绿色转型研讨会在北京举行。本次研讨会农业农村部遴选6个地区作全国 农村可持续发展优秀案例交流,苏州吴中区作为江苏省唯一代表受邀作经验分享。 作为农业农村部组织的国家级交流平台,本次会议汇聚了来自全国各地的行业专家、学者及实践先锋。会上,吴中区以"生态兴岛 茶果生金"为主题,系 统介绍了吴中区在生态敏感区域探索共同富裕的创新实践,重点展示了乡村振兴、农文旅融合、宜居乡村建设等方面的成效与经验,吴中"两山"转化实践 获全国推介。 筑牢制度体系化,让生态保护"硬起来""算得清" 保护离不开法治,发展离不开机制。吴中区推动出台了江苏省首部针对岛屿的专项法规《苏州市太湖生态岛条例》,构建了"1部条例+2套规划清单+2项 补偿考核机制"的"1+2+ ...
守护百亿品牌价值!苏州洞庭山碧螺春“破圈”生长
Yang Zi Wan Bao Wang· 2025-12-22 10:22
日前,2025XTERRA太湖越野挑战赛登陆苏州吴中,主会场落户洞庭山碧螺春茶文化园大草坪,让茶园变赛场、茶品成潮品,吸引了国内外3000余名选手 共品茶香,洞庭山碧螺春茶正以"年轻化+国际化"重塑东方茶文化,为世界奉上最"香"的礼物! "百亿跃迁"始于对品质的坚守。作为中国十大名茶之一,洞庭山碧螺春产自吴中洞庭东、西山核心产区,独特的"茶果复合种植系统"被列入中国重要农业 文化遗产——茶树与枇杷、杨梅、桃树、李树等多种果树交错共生,自然孕育出独树一帜的花果香。代代相传的严苛制茶工艺已列入人类非物质文化遗产 代表作名录,要求"手不离茶,茶不离锅,揉中带炒,炒中带揉,炒揉结合,连续炒制",每斤上品需采摘约7万颗芽头,最终成就"形美、色艳、香浓、味 醇"的四绝特质。 科技为传统产业注入新动能。吴中区成立苏州市首家"地理标志+亚夫科技服务—吴中东山工作站",建成基于物联网+区块链的智慧化茶园示范基地(冷水 坞片区),实现茶园管理的精准化、可视化。领军企业苏州东山茶厂引入碧螺春首条全自动智能流水生产线,并建设集中加工共享中心,驱动产品结构向 多元化升级。截至目前,全区累计创建省市区级茶叶绿色防控示范区10个、省级绿色 ...
“崂山茶”喜获农业农村部精品品牌
Qi Lu Wan Bao· 2025-12-11 00:48
| | 福州茉莉花茶 元江茉莉花 | 福建 云南 | | --- | --- | --- | | | 洞庭山碧螺春 | 江苏 | | | 开化龙顶 | 浙江 | | | 庐山云雾茶 | 江西 | | 茶叶 | 崂山茶 | 山东 | | | 遵义红 | 贵州 | | | 凤庆滇红茶 | 云南 | | | 雅安藏茶 | 三四 | | | 咸阳茯茶 | 陕西 | | | 武夷岩茶 | 福建 | | | 安康富硒茶 | 陕西 | 齐鲁晚报.齐鲁壹点台雪超 近日,农业农村部正式发布了2025年农业品牌精品培育名单,全国共有94个区域公用品牌成功入选,其 中"崂山茶"榜上有名,实现了全省茶叶类国家级农业精品品牌"零的突破",标志着崂山区品牌农业培育 工作在全国范围内获得了高度认可,为山东茶叶乃至北方茶区树立了高质量发展的典范。 "崂山茶"凭借其独特的生长环境、卓越的品质和深厚的文化底蕴,在众多茶叶品牌中脱颖而出,与福州 茉莉花、武夷岩茶、洞庭山碧螺春等知名茶品牌一同荣获此殊荣。此次入选不仅是对"崂山茶"自身发展 的肯定,更为全区品牌农业的未来发展指明了方向。截至目前,崂山拥有省市级知名农产品区域公用品 牌5个,省市级知名 ...
苏州吴中区洞庭山碧螺春首次迈入“百亿品牌阵营”
Yang Zi Wan Bao Wang· 2025-12-03 14:26
政策筑基+科技赋能,筑牢产业发展硬核支撑。为做优做强"洞庭山碧螺春"这一地理标志金字招牌,吴 中区以系统思维谋篇布局,通过强化政策扶持与规划引领,不断夯实产业发展基础,为茶产业高质量发 展搭建起坚实框架。同时,坚持科技赋能产业升级,积极携手科研机构共建智慧茶园,将物联网、大数 据等现代技术融入种植、管理全流程,严格执行国家标准及地方优质标准,构建从茶园到茶杯的全链条 品质管控体系,以标准化生产筑牢产品核心竞争力。 延链增值+品牌塑魂,激活富民强业内生动力。吴中区着力延伸茶产业链条、提升产品附加值,推动茶 产业从单一种植向精深加工、综合利用转型,让一片叶子成为带动农民增收、壮大村集体经济的特色富 民产业。为扩大品牌影响力,吴中区持续办好茶文化节、组织企业参与国内外知名展会,借助主流媒体 与新媒体平台多维宣传,讲好洞庭山碧螺春品牌故事。同时,重点扶持龙头企业创新发展,鼓励企业在 工艺改良、产品研发、渠道拓展等方面持续突破,不断提升品牌价值与市场认可度。 茶旅融合+业态创新,打造乡村振兴强劲引擎。依托优质茶资源与江南水乡生态优势,吴中区深入推进 茶产业与乡村旅游深度融合,将茶文化、茶景观、茶体验融入乡村振兴全局。通 ...
苏州农业推介会亮相深圳
Su Zhou Ri Bao· 2025-11-21 00:35
Core Insights - The Suzhou Agricultural Promotion Conference was held in Shenzhen, focusing on high-quality agricultural development in super-large cities [1] - Suzhou is recognized as the first pilot city for smart agriculture reform in China, showcasing significant achievements in agricultural modernization [1] Agricultural Achievements - Suzhou's comprehensive mechanization rate for major grain crops has reached 99%, with an agricultural technology progress contribution rate of 74.6%, the highest in the province [1] - Notable agricultural brands from Suzhou, such as "Suzhou Rice," "Suzhou Qian Shi," "Yangcheng Lake Crab," and "Dongting Mountain Biluochun," have been included in the China Agricultural Brand Directory [1] Future Goals - Suzhou aims to achieve a higher level of agricultural modernization by 2027, targeting an agricultural technology progress contribution rate of over 78% and the cultivation of 130 high-tech enterprises in the agricultural sector [1]
擦亮“金招牌” 有了新路子
Su Zhou Ri Bao· 2025-11-14 23:43
Core Viewpoint - Wu Zhong District in Suzhou is leveraging its rich geographical resources to enhance the value of its geographical indication products, particularly "Dongting Mountain Biluochun," which has gained significant recognition and support from various governmental initiatives [1][7]. Group 1: Geographical Indication Development - Wu Zhong District has established a strong matrix of geographical indication products, holding 4 geographical indication trademarks and 11 protected products, ranking among the top in Suzhou [1]. - "Dongting Mountain Biluochun" has been recognized in multiple initiatives, including the Jiangsu Province trademark brand cultivation and protection project, and has become a model for rural revitalization [1]. Group 2: Service Optimization for Enterprises - The district has introduced measures to address common issues faced by enterprises, such as "inconvenient processing" and "lack of knowledge," by optimizing processes and enhancing service delivery [2]. - A new standardized application process for using the "Dongting Mountain Biluochun" geographical indication has been implemented, significantly reducing the complexity for businesses [3]. Group 3: Training and Support Initiatives - Customized training programs have been developed for different stakeholders, including leading enterprises and small cooperatives, covering essential compliance and usage strategies [4]. - A long-term consulting service has been established for 53 enterprises to provide ongoing support in using geographical indications [5]. Group 4: Comprehensive Protection Measures - A full-cycle dynamic supervision system has been established to manage the use of geographical indication trademarks, ensuring compliance from application to post-usage evaluation [6]. - The district has conducted annual inspections and market monitoring to protect the "Dongting Mountain Biluochun" brand, addressing over 40 complaints since 2023 [6]. Group 5: Brand Value Enhancement - Wu Zhong District is focusing on integrating development to enhance brand value, with initiatives such as launching promotional campaigns and entering e-commerce platforms [7]. - The brand value of "Dongting Mountain Biluochun" reached 6.153 billion yuan, ranking sixth among regional public tea brands in China [7]. Group 6: Growth in Usage Rates - The number of enterprises using the "Dongting Mountain Biluochun" geographical indication has increased by 28% in 2023, with the annual usage of special marks rising from 520,000 to 710,000, reflecting an 18% annual growth [8]. - The initiatives have created a positive cycle of brand enhancement, enterprise efficiency, and increased farmer income, benefiting approximately 23,000 jobs [8]. Group 7: Future Plans - Future efforts will focus on expanding the coverage of geographical indication products and simplifying the application process for small enterprises [9]. - The district plans to explore innovative financial support policies and new marketing models to further enhance the impact of geographical indications on rural revitalization [9].
打响“时味苏州”主品牌
Su Zhou Ri Bao· 2025-10-26 00:36
Core Viewpoint - The "Three-Year Action Plan for the High-Quality Development of Suzhou's Characteristic Agricultural and Sideline Products (2025-2027)" aims to enhance the green, standardized, and international development of local agricultural products, focusing on quality and safety standards [1][2][3] Group 1: Green Development - By 2027, the coverage rate of soil testing and formula technology for major crops in Suzhou is expected to exceed 98%, with green prevention and control coverage reaching over 73% [1] - The comprehensive mechanization rate for important grain crops is projected to be 99%, while the mechanization level for characteristic agriculture is anticipated to be over 86% [1] - The overall quality safety compliance rate for local agricultural products is targeted to remain stable at over 98%, with the total number of green and high-quality agricultural products exceeding 1,000 and accounting for over 85% of the total [1] Group 2: Standardization and Scale - The plan emphasizes the establishment of a characteristic germplasm resource protection system, focusing on local varieties such as Biluochun tea and Taihu pigs [2] - By 2027, the grain planting area is expected to exceed 2 million mu, with a total output of over 950,000 tons, and the conversion rate of high-quality rice reaching over 50% [2] - The total output value of the "Yangcheng Lake Crab" industry chain is projected to exceed 35 billion yuan, while the "Changshu Blue Dragon" industry chain is expected to exceed 40 million yuan [2] Group 3: Social Services and Innovation - The plan includes the establishment of two cold chain distribution centers for agricultural products and the construction of various modern agricultural demonstration projects by 2027 [3] - The goal is to achieve over 250 billion yuan in e-commerce sales of agricultural products, with the establishment of 15 city-level agricultural product e-commerce industrial alliances [3] - The plan aims to enhance brand development, focusing on promoting the main brand "Time Flavor Suzhou" and key products like "Yangcheng Lake Crab" and "Suzhou Rice" [3] Group 4: Internationalization and Cultural Heritage - The plan supports the export of preserved agricultural products and aims to add 10 new agricultural export enterprises by 2027 [3] - It targets the addition of three national-level agricultural cultural heritage sites and five provincial-level sites, promoting the Wujiang sericulture culture system [3] - The plan also focuses on integrating rural consumption patterns to cater to urban youth, families, and senior groups [3]
财政12亿元赋能农业社会化服务
Su Zhou Ri Bao· 2025-06-12 00:26
Core Insights - Suzhou's fiscal strategy focuses on "technology empowering agriculture, industry enriching farmers, and reform assisting farmers" to enhance agricultural modernization and efficiency [1][4] Group 1: Financial Investment and Support - Suzhou plans to invest over 1.2 billion yuan in fiscal funds from 2021 to 2025 to address issues such as low agricultural production efficiency and weak risk resistance [1] - The city collaborates with the Chinese Academy of Agricultural Sciences to establish the East China Agricultural Technology Center, with a planned investment of 250 million yuan [2] - A budget of 1.15 million yuan is allocated for building an integrated agricultural technology service network by 2025 [2] Group 2: Technological Advancements - Suzhou has implemented a dual-driven mechanism of "good seed subsidies + industry-university-research innovation" to tackle seed source challenges, with an annual funding of 35 million yuan [1] - The mechanization rate for staple grain production has reached 99%, supported by the establishment of 112 comprehensive agricultural service centers [2] - The city aims to enhance agricultural efficiency through innovative applications in farmland monitoring and precision fertilization, with a funding of 3 million yuan [2] Group 3: Industry Development and Branding - From 2021 to 2024, Suzhou aims to secure 148 million yuan in provincial funds to develop a national-level modern agricultural industrial park and several high-quality development demonstration parks [2] - A budget of 10 million yuan is allocated for the "Su brand" revitalization action to promote regional specialty brands [3] - The city plans to invest 1.5 million yuan to support equipment upgrades for agricultural processing enterprises [3] Group 4: Talent and Financial Mechanisms - A budget of 13.8 million yuan is designated for the "Gusu Local Talent Plan" to support various types of local talents in agriculture [3] - The city has provided guarantee loans to 5,327 agricultural entities, amounting to 7.275 billion yuan, with an average loan of approximately 1.3657 million yuan per entity [3] - Innovative models combining "agricultural insurance + risk reduction" and "agricultural insurance + technical support" are being explored to enhance risk management [4] Group 5: Agricultural Performance Metrics - The average grain yield has surpassed 500 kg per mu, with the contribution rate of agricultural technology progress nearing 76% [4] - The per capita disposable income of rural residents in Suzhou has consistently ranked first in the province for several years [4]