本报讯 （记者梁傲男）随着中秋、国庆双节临近，线上生鲜消费迎来了新一轮增长。无论是选择宅家小聚、走亲访友，还 是外出旅行，消费者对"黄金周"的期待始终未变。节前一周，大闸蟹、月饼、水果礼盒等关键词已逐步升温。"双节"期间，叮 咚买菜围绕健康、地域特色主题，为消费者上新低GI月饼、黄河口大闸蟹、螺蛳粉火锅等特色美味，以满足消费者的个性化需 求。 在经典口味方面，"保萝工坊×黑钻世家黑猪鲜肉月饼"受到消费者欢迎。该产品精选黑钻世家优质腿肉，融合上海老牌子 西区老大房的传统工艺，实现传统品类升级。 （编辑 张昕） 作为最早关注配料干净的国内生鲜电商平台，叮咚买菜推出的健康休闲零食系列近期增长迅速。禾花田澳洲谷饲和牛牛排 脆、低GI原切苹果脆、临安山核桃仁、黑猪肉脯等小包装产品，以及蔡长青系列的熟食卤味，预计将成为消费者假期出行的美 食搭子首选。 对于选择假期宅家的消费者，叮咚买菜通过丰富的"寻味中国"商品矩阵，让天南地北的佳肴轻松端上家庭餐桌。"叮咚王 牌菜"系列中的潮汕卤味拼盘、徽州臭鳜鱼等硬菜，可免去复杂烹饪，直击地道风味；若想吃上一顿火锅，即将上架的柳州鸭 掌猪蹄螺蛳粉锅、云南傣家酸菜牛肉锅、新疆阳光番茄锅等 ...

一季度，即时零售 赛道正在 陷入了一场" 多快省 "的缠斗，而叮咚买菜却在这场贴身肉搏战中意外 地开辟出第二战场。 先来看看叮咚买菜一季度成绩单： 区域优势再放大 叮咚买菜目前 的目标是吸引和留住对商品品质和服务有更高要求的用户群体。简单来说，就是那些对 生活品质有追求的 "好用户"。 从区域表现来看，上海区域 GMV同比增长5.0%，浙江区域和江苏区域则分别同比增长17.8%和 13.9%。温州、湖州、南通、金华等城市，实现了超过50%的同比增长，此外，值得一提的是广深 区域的惠州和佛山也实现了同比40%以上增长。 叮咚买菜一季度 GMV同比增长7.9%至59.6亿元，收入增长9.1%至54.8亿元，连续5个季度保 持营收正向增长； Non-GAAP标准下实现净利润0.3亿元，连续10个季度盈利的纪录持续刷新，期末现金储备达 42.9亿元。 第一季度 ，平台订单总量同比跃升 12.1%，表明平台的用户活跃度和购买频次持续提升； 日均活跃用户数（ DAU）也实现了稳健增长，超过200万，同比增长4.5% ； 同时，日均下单用户数从 74万升至83万（+11.1%）； 用户转化率从 61.6%跃升至64%，意味 ...

Core Viewpoint - Dingdong Maicai aims to establish itself as a digitally-driven, full-link fresh supply chain company, focusing on long-term stable growth and profitability through supply chain depth and regional strength [2][12]. Financial Performance - In Q1 2025, Dingdong Maicai achieved a GMV of 5.96 billion yuan, representing a year-on-year growth of 7.9% [4]. - Revenue for the same period was 5.48 billion yuan, with a year-on-year increase of 9.1%, marking five consecutive quarters of positive growth [4]. - The company reported a Non-GAAP net profit of 30 million yuan, with a net profit margin of 0.6%, and a GAAP net profit of 8.017 million yuan, with a net profit margin of 0.1% [5]. - Dingdong Maicai has maintained Non-GAAP profitability for ten consecutive quarters and GAAP profitability for five consecutive quarters [6]. Cash Flow and Operational Efficiency - As of the end of Q1, Dingdong Maicai had cash and cash equivalents, short-term restricted funds, and short-term investments totaling 4.29 billion yuan [7]. - The company continues to generate positive operating cash flow [7]. Regional Performance and Expansion - In Q1, Dingdong Maicai's GMV in Shanghai grew by 5.0% year-on-year, while Zhejiang and Jiangsu regions saw GMV increases of 17.8% and 13.9%, respectively [8]. - The company opened 14 new front warehouses in the Jiangsu-Zhejiang-Shanghai area, focusing on optimizing the layout and density of its front warehouse network [8]. User Engagement and Product Strategy - Order volume increased by 12.1% year-on-year, with daily active users rising by 4.5% [9]. - The average monthly order frequency was 4.1 times, up 2.4% year-on-year [9]. - The company has implemented a "4G" strategy focusing on high-quality and differentiated products, leading to successful sales of new items [11][12]. B2B Expansion and Global Reach - Dingdong Maicai is expanding its B2B channels, with Q1 revenue from this segment growing by 64.6% year-on-year [13]. - The company has partnered with various international entities to sell its products in over 30 countries and regions [13]. Future Outlook - Management expects continued year-on-year growth in Q2 2025, with Non-GAAP profitability maintained and significant growth in both scale and profit margins by year-end [14].