Core Insights - The leading snack brand, Hao Xiang Lai, has successfully entered the Taobao Flash Purchase platform, significantly increasing its market reach and sales volume [1][4] - The brand has experienced over 200% growth in order volume for three consecutive months, with online sales of various snack categories reaching new highs [1][4] - The expansion into the 3-5 kilometer market has allowed Hao Xiang Lai to tap into new customer segments, with over 90% of online customers being new users [1][3] Group 1 - Hao Xiang Lai's entry into Taobao Flash Purchase has led to nearly 5,000 stores being connected by the end of July [1] - The brand has optimized its product structure and warehousing strategies to match the instant retail consumption characteristics, with each store offering an average of 1,500 to 2,000 SKUs [3] - Seasonal promotions and scenario-based product combinations have been introduced, such as summer drink packages and autumn snack gift boxes, enhancing conversion rates and brand recognition [3] Group 2 - The rapid development of Taobao Flash Purchase has created significant growth opportunities for brands, with plans for over 15,000 stores to join the platform, covering a wider range of snack categories [4] - The collective entry of snack brands into Taobao Flash Purchase has stimulated demand for leisure snacks, with July seeing triple-digit growth in various snack categories [4] - Since its launch in May, Taobao Flash Purchase has driven a significant upgrade in the consumer platform, with 395 non-food brands achieving over one million in monthly transactions [4]

Core Insights - The leading brand in the bulk snack industry, "好想来," has successfully entered the Taobao Flash Purchase platform, significantly increasing its market reach and sales volume [1][4] - The brand has experienced over 200% growth in order volume for three consecutive months since joining the platform, with online new customer acquisition exceeding 90% [1][4] Group 1: Market Expansion - "好想来" has integrated nearly 5,000 stores into Taobao Flash Purchase by the end of July, effectively tapping into a new market within a 3-5 kilometer radius [1][3] - The platform has allowed "好想来" to reach new users beyond the traditional 1-2 kilometer range, enhancing customer base expansion and channel upgrades [3][4] Group 2: Product Strategy - The company has optimized its product structure and warehousing strategy to align with instant retail consumption patterns, offering an average of 1,500-2,000 SKUs per store [3][4] - Seasonal and scenario-based product offerings have been introduced, such as summer ice cream combinations and autumn snack gift boxes, which have boosted conversion rates and brand recognition [3][4] Group 3: Sales Performance - Since the launch of Taobao Flash Purchase, there has been a three-digit growth in orders for various snack categories, including processed foods, snacks, and desserts [4] - The platform has enabled 395 non-food brands to achieve monthly sales exceeding one million, with 66 brands surpassing ten million, indicating a robust growth environment for snack brands [4]