当零食行业群雄逐鹿之际，量贩零食领军品牌好想来，打开一条新增长"突破口"。 今年5月，淘宝闪购正式上线，量贩零食领军品牌好想来第一时间入驻，截至7月底，已有近5000家门店接入。"赶上头趟车" 的好想来，在淘宝闪购的 订单量持续创新高，连续3个月订单量保持200%以上的增幅，膨化食品、方便速食、豆制品、碳酸饮料等品类线上销量屡创新高，线上新客占比突破90%， 成功拓展3-5公里范围的增量市场。 为匹配即时零售的消费特点，好想来对商品结构和仓储策略进行了全面优化。目前，每家上线门店平均上架1500–2000个SKU，并根据不同区域消费者 的口味偏好进行差异化配置。"夏天冰品受欢迎，很多人点外卖吃雪糕，我们在东北地区主推东北大板、在上海卖和路雪，而南方城市则以伊利等品牌为 主。" 同时，结合时令热点，好想来在淘宝闪购推出场景化组合。夏天，针对"居家小酌"场景，好想来上线"冰杯+酒水"套餐，成为二三城市销售的热点品 类。立秋当天上线"秋天的第一份零食"礼盒，将自研茶饮与热销猪肉铺搭配销售，不仅提升了转化率，也强化了自有品牌认知。 "现在消费者对零食'想要就要马上拿到'的需求特别强，对品牌来说，必须抓住每一个靠近消费 ...

Core Insights - The leading brand in the bulk snack industry, "好想来," has successfully entered the Taobao Flash Purchase platform, significantly increasing its market reach and sales volume [1][4] - The brand has experienced over 200% growth in order volume for three consecutive months since joining the platform, with online new customer acquisition exceeding 90% [1][4] Group 1: Market Expansion - "好想来" has integrated nearly 5,000 stores into Taobao Flash Purchase by the end of July, effectively tapping into a new market within a 3-5 kilometer radius [1][3] - The platform has allowed "好想来" to reach new users beyond the traditional 1-2 kilometer range, enhancing customer base expansion and channel upgrades [3][4] Group 2: Product Strategy - The company has optimized its product structure and warehousing strategy to align with instant retail consumption patterns, offering an average of 1,500-2,000 SKUs per store [3][4] - Seasonal and scenario-based product offerings have been introduced, such as summer ice cream combinations and autumn snack gift boxes, which have boosted conversion rates and brand recognition [3][4] Group 3: Sales Performance - Since the launch of Taobao Flash Purchase, there has been a three-digit growth in orders for various snack categories, including processed foods, snacks, and desserts [4] - The platform has enabled 395 non-food brands to achieve monthly sales exceeding one million, with 66 brands surpassing ten million, indicating a robust growth environment for snack brands [4]