简单地说，交叉比率就是让你找到更赚钱的商品的工具。 传统选品逻辑存在明显缺陷：只看毛利率？忽略周转，高毛利商品可能积压严重，实际贡献有限。只看周转率？忽视利润， 周转飞快的商品可能根本不赚钱，甚至"赔本赚吆喝"。 交叉比率（Cross Ratio, CR） = 毛利率（GM%） × 库存周转率（ITR） 零售行业正遭遇前所未有的困境：客流下滑、库存积压、利润空间被不断压缩，行业整体增速已跌至个位数，更有62%的零售 企业深陷增长停滞的困局。在这样的"寒冬"中，如何找到一条破局之路，成为每一位零售从业者必须直面的生死命题。 商品，始终是零售业的灵魂与核心。无论市场环境如何变幻，那些能逆势突围的零售商，无一不是凭借对核心商品的精准把 控，实现销售与利润的双重突破。而在纷繁复杂的商品海洋中，能精准锁定真正"价值选手"的标尺，正是"交叉比率"——这个 被无数头部零售企业验证过的破局利器。 01 什么是交叉比率 毛利率=（商品零售价-商品采购成本）÷商品零售价 库存周转率=期间销售成本÷（（期初库存成本+期末库存成本）÷2） 本质：同时衡量商品的盈利能力（毛利率）和资金使用效率（周转率）。 意义：CR值越高，意味着单位 ...

Group 1 - The stock price of Ganyuan Foods closed at 57.32 yuan on August 15, 2025, with an increase of 0.23 yuan, representing a 0.40% rise. The trading volume was 9,750 hands, with a transaction value of 0.56 billion yuan [1] - Ganyuan Foods is primarily engaged in the research, production, and sales of beans, nuts, and puffed foods, with a diverse range of snack products and a significant increase in SKU numbers in recent years [1] - In the first half of 2025, the company proactively reduced some low-efficiency products, which had a certain impact on revenue from the distribution model [1] Group 2 - The company plans to accelerate the launch of new products across various channels in the second half of the year, aiming to increase the market penetration rate of new products [1] - In the e-commerce channel, Ganyuan Foods sees further penetration opportunities and intends to enhance cooperation with influencers and expand coverage in new media channels [1] - The company has established sales teams in overseas markets such as Vietnam and Indonesia, with plans to strengthen the core product layout of beans [1] Group 3 - On August 15, 2025, the net outflow of main funds for Ganyuan Foods was 4.1291 million yuan, accounting for 0.14% of the circulating market value. Over the past five days, the cumulative net outflow of main funds reached 7.2733 million yuan, representing 0.25% of the circulating market value [1]

Core Insights - The leading brand in the bulk snack industry, "好想来," has successfully entered the Taobao Flash Purchase platform, significantly increasing its market reach and sales volume [1][4] - The brand has experienced over 200% growth in order volume for three consecutive months since joining the platform, with online new customer acquisition exceeding 90% [1][4] Group 1: Market Expansion - "好想来" has integrated nearly 5,000 stores into Taobao Flash Purchase by the end of July, effectively tapping into a new market within a 3-5 kilometer radius [1][3] - The platform has allowed "好想来" to reach new users beyond the traditional 1-2 kilometer range, enhancing customer base expansion and channel upgrades [3][4] Group 2: Product Strategy - The company has optimized its product structure and warehousing strategy to align with instant retail consumption patterns, offering an average of 1,500-2,000 SKUs per store [3][4] - Seasonal and scenario-based product offerings have been introduced, such as summer ice cream combinations and autumn snack gift boxes, which have boosted conversion rates and brand recognition [3][4] Group 3: Sales Performance - Since the launch of Taobao Flash Purchase, there has been a three-digit growth in orders for various snack categories, including processed foods, snacks, and desserts [4] - The platform has enabled 395 non-food brands to achieve monthly sales exceeding one million, with 66 brands surpassing ten million, indicating a robust growth environment for snack brands [4]

Core Viewpoint - The recent controversy surrounding Sam's Club's decision to remove several popular products while introducing items from the brand Hollys has sparked widespread consumer dissatisfaction and raised questions about Sam's product selection standards [1][3][4]. Group 1: Company Overview - Sam's Club, a high-end membership-based supermarket under Walmart, has established a strong presence in the Chinese market since its entry in 1996, focusing on providing high-quality and cost-effective products to middle and high-end consumers [4][5]. - The brand's target demographic consists of consumers who prioritize quality and are willing to pay a premium for superior products [4]. Group 2: Product Selection Standards - Sam's Club has historically maintained strict product selection criteria, emphasizing high quality, uniqueness, and cost-effectiveness [5]. - The selection process involves rigorous evaluation of suppliers to ensure that products meet high-quality standards, particularly for fresh items like meat and seafood [5]. - The introduction of Hollys products, which are perceived as lower quality and more common, conflicts with Sam's traditional selection standards, leading to consumer disappointment [7][12]. Group 3: Consumer Sentiment and Brand Image - The removal of well-regarded products such as sun cakes and low-sugar egg yolk pastries has led to consumer dissatisfaction and a decline in trust towards Sam's product selection decisions [12][13]. - Consumers expect Sam's Club to uphold its reputation for high-quality offerings, and the introduction of Hollys products has raised concerns about a potential decline in product standards [12][14]. - The power of social media has amplified consumer voices, resulting in significant public backlash against Sam's Club for its recent product choices [12][13]. Group 4: Recommendations for Improvement - To address consumer concerns, it is recommended that Sam's Club reassess its product selection standards to ensure alignment with high quality, uniqueness, and cost-effectiveness [14]. - Enhancing communication with consumers through feedback mechanisms and surveys can help Sam's Club better understand customer needs and adjust its product offerings accordingly [14]. - Improving supply chain management can help reduce procurement costs while ensuring product quality and safety, thereby enhancing overall consumer satisfaction [14].

Investment Rating - The report indicates a positive outlook for the fast-moving consumer goods (FMCG) market, with a steady growth trend observed in the first quarter of 2025 [5][69]. Core Insights - The FMCG market in China is experiencing a recovery, with a GDP growth rate of 5.4% and an increase in urban disposable income by 4.9% in the first quarter of 2025 [6][69]. - Consumer purchasing behavior is shifting towards smaller, more frequent purchases, reflecting a trend towards convenience and emotional value in products [11][69]. - Domestic products are gaining traction, while imported products face challenges due to declining prices and changing consumer preferences [70][69]. - The growth of the out-of-home consumption market is notable, particularly during festive periods, indicating a need for brands to focus on specific consumption scenarios [71][69]. Summary by Sections Market Overview - The FMCG market is showing signs of recovery with a growth rate of 4.2% year-on-year as of March 2025 [6][8]. - The overall market sentiment is positive, with food and daily chemical products accelerating in sales compared to the previous quarter [8][69]. Consumer Behavior - There is a notable trend of small-sized product purchases, with a 25.1% increase in small specifications [12][69]. - The frequency of purchases has increased by 6.3%, indicating a shift towards fragmented purchasing channels and diverse consumption scenarios [15][69]. Product Categories - Food and beverage categories are performing well, with food sales up by 4.5% and beverages by 6.1%, while dairy products are under pressure with a decline of 3.0% [11][69]. - The average purchase price for imported products has decreased by 7.6%, leading to a decline in household spending on these items [19][70]. Retail Channels - The modern retail channel is experiencing a bifurcation, with traditional supermarkets and convenience stores adapting to consumer needs [24][71]. - E-commerce continues to grow, with platforms like Douyin leading in penetration rates and purchase frequency [31][69]. Out-of-Home Consumption - The out-of-home consumption market is thriving, with significant growth during the Spring Festival, highlighting the importance of targeting specific consumer scenarios [71][69]. - Brands are encouraged to enhance their presence in various out-of-home settings, such as snack shops and entertainment venues, to effectively reach consumers [43][71]. Demographic Trends - The rise of single-person households is influencing consumption patterns, with a focus on self-enjoyment and convenience [54][71]. - Brands need to adapt their strategies to cater to the unique preferences of single households, emphasizing emotional value and efficient products [71][69].

Core Viewpoint - The recent financial data of Three Squirrels shows a decline in net profit despite revenue growth, raising concerns about its ambitious future targets and market position [2][7][8]. Group 1: Company Overview - Three Squirrels, founded in February 2012, initially focused on nuts and quickly gained market traction through e-commerce platforms, achieving significant sales milestones [4][5]. - The company went public in July 2019, becoming the "first stock of national snacks" with a market capitalization reaching 80 billion yuan on its first trading day [6]. Group 2: Financial Performance - In Q1 2025, Three Squirrels reported revenue of 3.723 billion yuan, a year-on-year increase of 2.13%, but net profit fell by 22.46% to 239 million yuan, indicating a trend of increasing revenue without corresponding profit growth [2][7]. - From 2020 to 2023, the company experienced a decline in revenue from 9.794 billion yuan to 7.115 billion yuan, with net profits also decreasing significantly during this period [7][8]. Group 3: Market Position and Challenges - Three Squirrels has primarily relied on online sales, which accounted for approximately 69.73% of its revenue in 2024, but its offline market presence remains weak compared to competitors [10][11]. - The company set a target to achieve 20 billion yuan in revenue by 2026, requiring a significant increase in both online and offline sales [12][14]. Group 4: Strategic Initiatives - To strengthen its offline presence, Three Squirrels announced plans to acquire a mid-tier snack brand and expand its store network, although progress has been slow [15][16]. - The company aims to diversify its product offerings, including pet food and ready-to-eat meals, and plans to invest in marketing and brand awareness through various channels [17][18]. Group 5: Funding and Future Plans - The upcoming IPO on the Hong Kong Stock Exchange aims to raise funds for expanding production capacity, enhancing supply chain management, and increasing brand visibility [21][22]. - Three Squirrels plans to establish new processing plants across various regions in China and explore strategic alliances to strengthen its market position [21][22].

以下文章来源于斑马消费 ，作者陈晓京 谁还在吃果冻？果冻行业日子过得好不好，可以从行业头部企业的业绩中窥之一二。 斑马消费 . 寻找泛消费领域的斑马企业 来源|斑马新消费 作者|陈晓京 连亏3年后，"果冻大王"亲亲食品终于扭亏为盈。 公司在2024年实现盈利，主要是没有处置不良资产带来的亏损，加上管理效率提升等，扭转局面相对轻松。 但从收入结构来看，除了膨化及糖果产品拉动收入，果冻产品销售仍处于下滑态势，比上年少卖了约3600万元。 果冻是亲亲食品的起家产品，近年为了适应市场需求，增加了亲亲吸果冻、轻零冻以及0卡等产品，随着渠道骤变，以及寄予厚望构建消费品版图的投资业 务接连失利，这家本土休闲食品企业面临严峻考验。 近年量贩零食行业突飞猛进，一步步蚕食传统休闲食品厂商的市场份额。为了保住仅有的利润，厂商们不得不寻求合作，和新兴渠道零售商打成一片，这 真能解救果冻主业吗？答案留给时间。 01 果冻卖不动了 3月17日盘后，亲亲食品（01583.HK）披露2024年全年业绩，实现营业收入9.97亿元，同比微增1.5%，公司股东应占利润为2113.0万元，一举扭转连续3年 亏损的局面。 收入微增的情况下，业绩大幅改 ...

Core Viewpoint - Qinqin Food has returned to profitability in 2024 after three years of losses, driven by a slight revenue increase and improved cost management [2][5]. Financial Performance - In 2024, Qinqin Food achieved revenue of 996 million yuan, a year-on-year increase of 1.5%, and a net profit attributable to shareholders of 21.13 million yuan, compared to a loss of 2.002 million yuan in the previous year [2]. - The company's revenue growth has slowed compared to previous years, and it has not yet returned to the revenue scale of over 1 billion yuan seen in 2015 [6]. Product Performance - Jelly products remain the largest revenue contributor, generating sales of 531 million yuan in 2024, a decrease of approximately 6.5% year-on-year, accounting for 53.2% of total revenue [3]. - The seasoning business also performed poorly, with sales declining by 6.6% in 2024 [3]. - Conversely, the puffed food category saw growth, achieving sales of 312 million yuan, a year-on-year increase of 13.7% [3]. Growth Drivers - Other product categories, including candy, dried fruits, nuts, biscuits, baked goods, and rice wine, experienced a 30% increase in sales, primarily due to the introduction of new rice wine products [4]. - Qinqin Food established its first rice wine production base in Xiaogan, Hubei, which began trial production in 2020 [4]. Strategic Adjustments - The company has been adjusting its investment strategy, closing a loss-making production base in Ningxia and recording a one-time disposal loss of approximately 6.1 million yuan [7][8]. - In 2024, Qinqin Food reported no net losses from fair value changes, a significant improvement compared to previous years [7]. Profitability and Cost Management - The gross profit margin for 2024 was 28.3%, an increase of 1.9 percentage points year-on-year, although it has decreased from 42.4% a decade ago [8]. - The company is focusing on enhancing profitability through improved production management and cost control, while also exploring investment opportunities in rapidly growing consumer goods companies [7][8].