Core Viewpoint - Xiaomi is set to launch its AI glasses on June 26, 2023, as part of a broader ecosystem event, aiming to capture market share in the smart eyewear sector [1][3]. Product Launch and Expectations - The event is themed "Xiaomi Human, Vehicle, Home Ecosystem Launch" and is expected to showcase the new generation of AI glasses, with a projected shipment of over 300,000 units [3]. - The AI glasses are designed to compete directly with Meta's Ray-Ban, featuring AI capabilities, audio modules, and camera modules, and will be released under Xiaomi's own brand [4]. Market Context and Competition - The global smart eyewear market is projected to reach 14.518 million units by 2025, reflecting a year-on-year growth of 42.5%, with audio and audio-capturing glasses expected to see a significant increase in shipments [5]. - In China, various brands are actively entering the AI eyewear market, with products ranging from basic audio glasses to advanced models with AR capabilities, leading to a competitive landscape [7]. Pricing Strategy - Xiaomi's AI glasses are rumored to be priced between 999 and 1299 yuan, which could provide a competitive edge in the market [8]. - The price range for AI glasses varies significantly, with basic models starting around 1199 yuan and advanced models priced much higher, indicating a diverse market segment [7]. Technical Challenges - Despite the anticipated launch, Xiaomi faces challenges in overcoming common issues in AI glasses, such as short battery life, SLAM accuracy, gesture recognition errors, and device compatibility [9].

Core Viewpoint - Xiaomi is set to launch its new AI glasses on June 26, positioning it as a next-generation personal smart device, with a focus on first-person perspective photography and video recording capabilities [1][3]. Industry Overview - The AI glasses market is experiencing explosive growth, with IDC projecting global shipments to reach 12.05 million units by 2025, representing an 18.3% year-on-year increase [4]. - Various brands, including Baidu and Huawei, are actively entering the AI glasses market, indicating a competitive landscape [4]. Product Features and Market Position - Xiaomi's AI glasses are expected to integrate multiple functionalities, including camera, Bluetooth headset, and AR capabilities, making them a strong candidate for the next generation of mobile terminals [5]. - Current AI glasses face challenges such as short battery life, insufficient SLAM accuracy, high gesture recognition error rates, and poor device compatibility, which Xiaomi will need to address [5]. Competitive Landscape - Meta has partnered with Oakley to launch a new high-performance AI glasses model, focusing on sports applications, which is expected to enhance market acceptance and competition [6].

Group 1: Market Trends and Brand Performance - Apple, Huawei, and Xiaomi continue to lead the market driven by AI technology innovations, with Huawei ranking first in brand sales heat due to the launch of the Huawei Pura X "foldable" phone featuring HarmonyOS AI [2] - Xiaomi's recent product launch of "Mijia Smart Audio Glasses 2" integrates AI voice interaction and scene recognition, marking a significant step in AI hardware production [2] - The demand for outdoor digital equipment is increasing, with brands like Huawei and Realme adapting their products to meet the needs of health-conscious consumers, transforming digital gear from mere tools to companions for outdoor activities [3] Group 2: Product Innovations and Features - Huawei's recent product releases include the Huawei Band 10, which features new health monitoring capabilities, and the HUAWEI FreeBuds 6, catering to urban sports enthusiasts [3] - Xiaomi emphasizes its outdoor photography capabilities through marketing campaigns, encouraging users to share their experiences with the Realme 11 Pro+ [3] - The integration of generative AI technology into consumer electronics is expanding, with brands developing new categories such as "AI phones," "AI computers," and "AI office" products to create a comprehensive ecosystem [2] Group 3: Index and Evaluation System - The "Consumer Guide Compass" series index report by Shiyuan Index aims to objectively present trends in the consumer market across various sectors, including 3C digital, outdoor sports, and beauty products [4] - The index continuously monitors 12 major industries, providing valuable insights for businesses to track market trends and enhance competitive advantage [4]