Core Viewpoint - Xiaomi is set to launch its AI glasses on June 26, 2023, as part of a broader ecosystem event, aiming to capture market share in the smart eyewear sector [1][3]. Product Launch and Expectations - The event is themed "Xiaomi Human, Vehicle, Home Ecosystem Launch" and is expected to showcase the new generation of AI glasses, with a projected shipment of over 300,000 units [3]. - The AI glasses are designed to compete directly with Meta's Ray-Ban, featuring AI capabilities, audio modules, and camera modules, and will be released under Xiaomi's own brand [4]. Market Context and Competition - The global smart eyewear market is projected to reach 14.518 million units by 2025, reflecting a year-on-year growth of 42.5%, with audio and audio-capturing glasses expected to see a significant increase in shipments [5]. - In China, various brands are actively entering the AI eyewear market, with products ranging from basic audio glasses to advanced models with AR capabilities, leading to a competitive landscape [7]. Pricing Strategy - Xiaomi's AI glasses are rumored to be priced between 999 and 1299 yuan, which could provide a competitive edge in the market [8]. - The price range for AI glasses varies significantly, with basic models starting around 1199 yuan and advanced models priced much higher, indicating a diverse market segment [7]. Technical Challenges - Despite the anticipated launch, Xiaomi faces challenges in overcoming common issues in AI glasses, such as short battery life, SLAM accuracy, gesture recognition errors, and device compatibility [9].

Core Viewpoint - Xiaomi is set to launch its new AI glasses on June 26, positioning it as a next-generation personal smart device, with a focus on first-person perspective photography and video recording capabilities [1][3]. Industry Overview - The AI glasses market is experiencing explosive growth, with IDC projecting global shipments to reach 12.05 million units by 2025, representing an 18.3% year-on-year increase [4]. - Various brands, including Baidu and Huawei, are actively entering the AI glasses market, indicating a competitive landscape [4]. Product Features and Market Position - Xiaomi's AI glasses are expected to integrate multiple functionalities, including camera, Bluetooth headset, and AR capabilities, making them a strong candidate for the next generation of mobile terminals [5]. - Current AI glasses face challenges such as short battery life, insufficient SLAM accuracy, high gesture recognition error rates, and poor device compatibility, which Xiaomi will need to address [5]. Competitive Landscape - Meta has partnered with Oakley to launch a new high-performance AI glasses model, focusing on sports applications, which is expected to enhance market acceptance and competition [6].

本次监测周期内，苹果、华为和小米以1.90、1.78、1.72的综合热度位列榜单综合热度前三。 针对户外摄像需求，一加品牌通过发起"这样花式过春天"等营销活动，突出产品的人像和美景等拍摄技 术；真我品牌则发起"春日摄影大赛"，鼓励用户使用真我11Pro+等手机产品分享旅行、露营等场景的照 片，强调"2亿单镜变焦相机"等影像技术，强化户外拍摄属性；而像索尼、大疆等摄影品牌，则凭借手 持云台相机、微单相机等明星单品，强调便捷和智能设计，主攻街拍爱好者和短途出行用户。而针对户 外运动场景，数码品牌则持续升级迭代健康监测和便捷等需求。 其中3月20日华为行新品发布会上，其重磅发布了华为手环10，新增睡眠平均HRV指标与睡眠健康摘要 功能，还新增情绪健康助手功能，以及首款半开放式耳机HUAWEI FreeBuds6；此外荣耀瞄准城市运动 人群，发布智能手表和骨传导耳机，均满足用户长时间佩戴和时尚潮流等需求。 | 01 | | 苹果 | 1.90 | | | --- | --- | --- | --- | --- | | 02 | | 华为 | 1.78 | ▲ 2 | | 03 | mi | 川米 | 1.72 | V ...