6月26日晚，小米首款AI眼镜正式发布登上热搜，成为网络热议话题。其实自去年起，AI眼镜便成为科 技巨头、AR及VR厂商和新兴品牌竞逐的焦点。业内认为，小米的入局让AI眼镜有机会从极客尝鲜走向 大众消费，为这场激烈的竞争注入了一剂强心针。 国产智能眼镜从跟进到突围 频频上新因看好前景 国外智能眼镜厂商也频频"上新"。科技公司Meta于今年6月21日宣布与运动眼镜品牌Oakley达成合作， 推出全新系列AR眼镜（不带显示）OakleyMetaHSTN，该产品配备免提高清摄像头、开放式耳机扬声 器、防水功能，并集成MetaAI技术，将于7月11日开启预售。后续，Meta或于今年下半年推出单目显示 的AR眼镜。 而在Google2025I/O开发者大会上，Google宣布与中国AR科技公司XREAL深度战略合作，联合发布新一 代AR眼镜——ProjectAura，这是全球首款搭载安卓XR平台的AR眼镜，预计搭载GeminiAI助手，具备 精准理解用户意图、翻译、物体识别、导航等AI功能。 市场研究机构也对AI眼镜市场的发展前景十分看好。国际数据公司（IDC）预测，2025年全球智能眼镜 市场出货量为1280万台，同 ...

Core Viewpoint - Xiaomi is set to launch its new AI glasses on June 26, positioning it as a next-generation personal smart device, with a focus on first-person perspective photography and video recording capabilities [1][3]. Industry Overview - The AI glasses market is experiencing explosive growth, with IDC projecting global shipments to reach 12.05 million units by 2025, representing an 18.3% year-on-year increase [4]. - Various brands, including Baidu and Huawei, are actively entering the AI glasses market, indicating a competitive landscape [4]. Product Features and Market Position - Xiaomi's AI glasses are expected to integrate multiple functionalities, including camera, Bluetooth headset, and AR capabilities, making them a strong candidate for the next generation of mobile terminals [5]. - Current AI glasses face challenges such as short battery life, insufficient SLAM accuracy, high gesture recognition error rates, and poor device compatibility, which Xiaomi will need to address [5]. Competitive Landscape - Meta has partnered with Oakley to launch a new high-performance AI glasses model, focusing on sports applications, which is expected to enhance market acceptance and competition [6].

本报记者 丁蓉 AI（人工智能）眼镜被誉为继智能手机之后的下一个超级终端，其相关产业链一直备受市场关注。近 日，《证券日报》记者走访深圳市多家实体零售店了解到，AI眼镜C端（个人消费）市场热度渐起，一 批消费者踊跃"尝鲜"。 全联并购公会信用管理专业委员会专家安光勇在接受《证券日报》记者采访时表示："国内AI眼镜产业 近年来呈现高速发展态势，技术迭代与市场扩张同步推进，主要得益于政策支持、市场需求和技术进 步。" 市场热度升温 在深圳万象汇购物中心3楼的眼镜品牌门店，记者看到，智能眼镜专区占据了门店中心位置，摆放了雷 鸟、李未可、界环、星际魅族等多个国内品牌AI眼镜。记者了解到，目前主流AI眼镜的售价主要集中 在几百元至数千元之间。 门店配镜顾问刘艳琴向记者表示："门店设置了展示智能眼镜专区，吸引了不少消费者前来体验，加之 可以享受以旧换新补贴，一些消费者试戴以后就直接购买了。" "这是我第一次来实体店试戴，没想到AI眼镜产品已经做得如此轻便，我选中的这款仅仅20多克，这一 点大大出乎我的意料。它的翻译功能也吸引了我，如果功能再丰富一点就更好了。"在门店内，一位消 费者向记者表示。 中国城市专家智库委员会常务 ...

Core Insights - Aiwai Electronics (688798) has showcased its technological depth in the smart wearable sector with the launch of the Thunderbird AI Glasses X3Pro, which features breakthroughs in optical display, spatial perception, and AI interaction [1][2] - The X3Pro is equipped with the world's smallest mass-producible full-color Micro-LED light engine, achieving significant advancements in color output and brightness performance [1] - The device supports multiple interaction methods, including Apple Watch control, voice commands, and five-dimensional navigation, all powered by Aiwai's integrated chips [1] Product Development - Aiwai has introduced the ultra-compact load switch AW3511XSCSR, utilizing advanced wafer-level packaging technology to reduce chip size to 0.618mm x 0.618mm and thickness to 0.465mm, weighing only 0.29mg [2] - This product is designed for micro-design in smartwatches and AR glasses, offering low power consumption, high load capacity, and high responsiveness [2] Market Trends - The development of AI large models is driving a new wave of explosive growth in AI terminal products, with the X3Pro representing the next generation of smart glasses evolving towards higher integration, more natural interaction, stronger computing power, and longer battery life [2] - Aiwai Electronics is building a complete chip ecosystem covering display control, audio processing, power management, and intelligent perception, maintaining a leading position in core components for AI wearable devices [2] - As AI and AR technologies continue to integrate deeply, Aiwai is expected to sustain its product strength in this sector, propelling AI terminals into a new phase of scalability and practicality [2]

Group 1: Apple and Competitors - Apple plans to release smart glasses by the end of next year to capture the augmented reality device market, while shelving plans for a smart watch with a built-in camera [1] - Apple engineers are accelerating the development of these glasses, aiming for a release by the end of 2026, competing with Meta's popular Ray-Ban smart glasses [1] - Warby Parker announced a partnership with Google to develop all-day wearable AI glasses, with Google committing up to $75 million for product development and commercialization [1] Group 2: Market Trends - According to CINNO Research, the domestic consumer-grade AI/AR glasses market is expected to reach sales of 96,000 units in Q1 2025, representing a 45% year-on-year growth [2] - Screened AR glasses hold an 80% market share, while non-screen AI glasses account for 20%, indicating significant structural differentiation in the market [2] Group 3: Hong Kong Stock Related Companies - TCL Electronics plans to launch a new smart glasses model, X3Pro, in Q2 2025, following the release of its AI photography glasses, Thunder V3 [3] - Sunny Optical Technology has developed a comprehensive XR visual solution covering various technologies, meeting industry demands for features like SLAM and eye-tracking [3] - Conant Optical has signed a product supply framework agreement with a multinational consumer electronics company, establishing an XR R&D and service center to support precision optical business [3] Group 4: Other Companies in the AI Glasses Space - Xiaomi's AI glasses are set to compete directly with Meta's Ray-Ban, featuring AI capabilities, audio modules, and camera modules, with an estimated post-tax cost of approximately 1,281 yuan [4] - Baidu's AI glasses are expected to launch in the first half of 2025, as revealed by the company's vice president [4] - China Mobile introduced a customized AI glasses product at the 2025 Cloud Intelligence Conference, featuring real-time translation services and various business functionalities [4]

CINNO Research：一季度国内消费级 AI/AR 眼镜市场销量达 9.6 万台，同比增长 45%。 智通财经 APP 获悉，2025 年初，国内消费级 AI/AR 市场迎来增长。 CINNO Research 数据显示，2025 年一季度国内消费级 AI/AR 眼镜市场销量达 9.6 万台，同比增长 45%。其中带屏 AR 眼镜 (包含一体式和分体式) 占据 80% 市场份额，无屏 AI 眼镜占比达 20%，市场呈 现显著结构性分化特征。CINNO Research 首席分析师周华表示，未来，随着技术成熟度、政策友好度 与场景丰富度的共振，国内消费级 AI/AR 眼镜市场或将迎来从 " 尝鲜 " 到 " 刚需 " 的质变，重塑人机交互逻辑，成为智能生活的重要硬件。 国信证券发布研报称，全球AI智能眼镜市场正迎来爆发式增长，2025年Q1销量达60万台，同比增长 216%。 随着Meta、小米、华为等科技巨头纷纷入局，行业竞争日趋激烈。 百度集团-SW(09888)：百度集团副总裁、小度科技CEO李莹透露，小度AI眼镜将于2025年上半年正式 上市。 AI眼镜相关港股： TCL电子(01070)：TC ...