Core Points - Xiaomi announced that the "Xiaomi Call" app will cease operations on December 3, 2025, due to product adjustments [2] - The app was originally integrated into the "MiTalk" messaging service launched in December 2010, aimed at facilitating communication among users [1] - The decision to discontinue the app comes as the market for network calling has evolved, with many alternative apps now available [1] Summary by Sections Company Background - "Xiaomi Call" was initially part of the "MiTalk" app, which was launched in December 2010 to meet the communication needs of users [1] - The app's functionality was retained even after the discontinuation of "MiTalk" in February 2021, serving a dedicated user base [1] Service Termination Details - New user registrations will be halted starting November 15, 2025, and the app will be removed from app stores [2] - All functionalities of "Xiaomi Call" will be completely terminated on December 3, 2025 [2] - After the service termination, all user data will be cleared to ensure data security [2]

Core Viewpoint - Xiaomi announced that its "Xiaomi Call" service will cease operations on December 3, 2025, and all user data will be permanently deleted [1] Group 1: Service Termination - "Xiaomi Call" was initially a feature of the instant messaging app "Mi Chat," aimed at facilitating communication among Xiaomi fans [1] - The service will be discontinued as the company focuses on its core business, with "Mi Chat" having been phased out in February 2021 [1] - The decision to stop "Xiaomi Call" is attributed to the availability of numerous other apps that provide similar communication services [1] Group 2: Functionality and User Experience - "Xiaomi Call" is an audio and video calling software that allows users to enjoy high-quality calls and call transfers [1] - The app provided a seamless experience for switching between multiple devices during calls [1] - The termination of the app does not imply that Xiaomi lacks the capability to provide calling services [1]

Core Viewpoint - Xiaomi will cease the operation of the "Xiaomi Call" app, which was originally integrated into the MiTalk app launched in December 2010, due to the evolution of communication needs and the availability of alternative apps for network calls [2] Group 1 - The "Xiaomi Call" feature was initially created to meet the communication needs of Xiaomi fans when there were limited network calling apps available [2] - The MiTalk app was discontinued in February 2021, but the "Xiaomi Call" function was retained as a standalone app to continue serving users who relied on it [2] - With the proliferation of mobile internet and the emergence of various apps that provide network calling capabilities, the historical mission of "Xiaomi Call" has been fulfilled, leading to the decision to stop its operation [2]

Core Viewpoint - Xiaomi's VoIP service, Xiaomi Call, will cease operations due to the evolution of communication apps and changing user needs [1][4]. Group 1 - Xiaomi Call was initially integrated into the MiTalk app launched in December 2010 to meet the communication needs of users when there were limited VoIP options available [1]. - The service was maintained independently after MiTalk ceased operations in February 2021, due to continued reliance from users [1]. - The decision to stop Xiaomi Call is based on the availability of numerous other apps that provide similar functionalities, indicating that its original purpose has been fulfilled [1]. Group 2 - The official announcement states that Xiaomi Call will stop operations on December 3, 2025, with new user registrations ending on November 15, 2025, and the app being removed from app stores [4]. - It is clarified that the cessation of Xiaomi Call does not affect the ability of Xiaomi phone users to make regular phone calls, as these are separate functionalities [2].

Core Viewpoint - Xiaomi's decision to discontinue the "Xiaomi Call" service is attributed to the widespread availability of network calling features in various applications, fulfilling user communication needs through other platforms [1] Group 1: Historical Context - The origin of Xiaomi Call can be traced back to December 10, 2010, with the launch of MiTalk, aimed at addressing the communication needs of Xiaomi fans during a time when options for network calling apps were limited [1] - The feature became a significant tool for social connection among early Xiaomi users, reflecting the initial optimism in the instant messaging market by various internet companies [1] Group 2: Service Evolution - In response to the evolving mobile internet landscape, Xiaomi shifted its focus to core business areas, leading to the official discontinuation of MiTalk on February 19, 2021 [1] - Despite the discontinuation of MiTalk, the Xiaomi team decided to separate the "Xiaomi Call" feature into its own app to continue serving users who still relied on it [1] Group 3: Reason for Discontinuation - The decision to stop the "Xiaomi Call" service is based on the fact that network calling functionalities are now widely available through various common apps, making the service less essential [1] - Additionally, Xiaomi's ecosystem includes the Xiao Ai speaker app, which already provides inter-device network calling capabilities, thus meeting user needs [1] - The historical mission of "Xiaomi Call" has been deemed complete, leading to the recent announcement of its operational cessation [1]

Core Insights - The article emphasizes that the ultimate battleground in the internet industry is not content but the ownership of social relationship chains, as demonstrated by OpenAI's Sora2 and its viral growth through an invitation mechanism [2][4][12]. Group 1: Sora2's Nature and Social Ambitions - Sora2 is not merely an AI tool for video generation but a social relationship harvesting machine, leveraging its viral spread to build a social graph [6][8]. - The "invite one, share four" mechanism of Sora2 mirrors the early strategies of WeChat, highlighting the importance of social connections over mere functionality [4][13]. - The data collected on social relationships, such as who invites whom, is more valuable than the technology itself, indicating a shift towards social capital accumulation [9][12]. Group 2: Tencent's Competitive Advantage - Tencent's success is attributed to its robust social relationship chain, with WeChat's 900 million daily active users forming a deep-rooted social network [14][21]. - The migration of QQ relationships to WeChat was crucial for its rapid user growth, demonstrating the resistance users have to adopting new social platforms without their existing connections [15][16]. - Tencent's various successful features, such as WeChat red envelopes and mini-programs, are fundamentally empowered by its social relationship chain, contrasting with ByteDance's reliance on algorithm-driven content [17][21]. Group 3: ByteDance's Challenges - ByteDance's heavy dependence on short video content has created vulnerabilities, as it lacks the social connections that keep users engaged long-term [22][24]. - Despite numerous attempts to create social products, ByteDance has struggled to establish meaningful user interactions, leading to rapid declines in user engagement [25][27]. - The competition in the e-commerce space is fundamentally different from social platforms, where users are less likely to switch due to price alone, as seen with WeChat's enduring user base [28][29]. Group 4: The Impact of AI on Social Dynamics - The emergence of Sora2 intensifies ByteDance's anxieties, as it introduces a new social interaction model that combines AI with user collaboration [30][31]. - Tencent is proactively developing a social video generation platform that leverages its existing relationship chains, positioning itself advantageously in the AI social landscape [32][33]. - The article concludes that while content forms may evolve, the essence of social connections remains constant, and those who control the relationship chains will dominate the future [34][43].

Group 1 - The article emphasizes the importance of using prototyping tools for product managers, arguing that even experienced managers should not underestimate their value in expressing product logic and functionality [1][3] - It highlights that product managers who do not engage with prototyping tools may overlook technical implementation costs and development cycles, potentially leading to delayed user satisfaction [3] - The article points out that a lack of competitive analysis can result in poorly designed products, as product managers need to understand market trends and competitors' strengths [4] Group 2 - It discusses the negative impact of product managers who infrequently engage with development teams, suggesting that regular communication is essential for understanding project progress and addressing issues [5] - The article criticizes product managers who focus solely on technical aspects without considering commercialization, which can lead to product failures [8] - It warns against product managers who resist adopting new technologies, as this can hinder their ability to meet evolving user demands and market trends [9]

Core Viewpoint - The article discusses the unique journey of Cheng Lingfeng after leaving Tencent, emphasizing his pursuit of creative freedom and the development of his own philosophical framework through the lens of Tencent and broader societal observations [2][49]. Group 1: Cheng Lingfeng's Journey - Cheng Lingfeng transitioned from a Tencent journalist to a self-media entrepreneur, exploring various avenues of self-expression and commercial viability in the digital space [2][10]. - His departure from Tencent was motivated by a desire for freedom and the realization of the potential in self-media platforms like Weibo and WeChat [8][12]. - Cheng's early self-media ventures included innovative monetization strategies such as advertising and reader donations, which he successfully implemented [14][15]. Group 2: Philosophy and Creative Freedom - Cheng emphasizes the importance of creative freedom in media, arguing that true creativity is stifled in traditional media environments due to organizational constraints [16]. - He believes that the current generation of creators operates on a different level, characterized by a more intuitive and less effortful approach to information acquisition [33][35]. - Cheng's philosophical evolution reflects a shift from a focus on resume-based competition to a more profound, philosophical competition, suggesting that understanding systems is crucial for navigating the modern landscape [22][61]. Group 3: Observations on Media and Society - Cheng critiques the media's role in shaping narratives, acknowledging the responsibility that comes with the power to influence public perception [27][48]. - He reflects on the changing dynamics of social media, particularly the distinction between familiar and unfamiliar social interactions, and how this impacts platforms like WeChat and Douyin [39][40]. - The article highlights Cheng's belief that the essence of media lies in its ability to resonate with audiences, rather than merely relying on the creator's fame [19][20].

Core Insights - The incident of "Are you OK" during a Xiaomi product launch was a strategic marketing move by Lei Jun, showcasing his deep understanding of market dynamics and consumer psychology [3][4][6] - The event led to significant brand exposure for Xiaomi in India, transforming a perceived mistake into a viral marketing opportunity [4][6] Marketing Strategy - Lei Jun's intentional language slip during the presentation created a relatable image, breaking the elite business persona and fostering curiosity among the audience [4] - The subsequent viral song "Are you OK" garnered over 44.66 million views and 187,000 comments on Bilibili, amplifying Xiaomi's brand visibility [3][4] - Xiaomi capitalized on the viral moment by acquiring the song's rights and integrating it into their marketing strategy, including using it as a ringtone and in-store music [4][6] Brand Development - The incident allowed Xiaomi to significantly enhance its brand recognition in a competitive Indian market, leading to increased sales [4][6] - Lei Jun's ability to remain calm in the face of criticism, such as from Wang Sicong, demonstrated a strategic approach to managing public perception and reinforcing brand identity [4] Leadership Qualities - Lei Jun's past experiences reflect his decisive nature and ability to learn from failures, which have shaped his approach to business and product development [5][6] - His meticulous research and hands-on involvement in projects, such as the Xiaomi car initiative, highlight his commitment to understanding consumer needs and market trends [5][6]