—— 凯文 ・ 凯利 连接本身就是最大的资产 。 这几天，OpenAI推出的Sora2以"一秒生成电影级视频"的噱头刷屏全网，但真正值得警惕的不是其视频生成能力，而是隐藏在"邀请码裂变"背后的社交 野心。 这种场景让我格外熟悉——十年前我在腾讯支持社交业务战略时，曾见证过QQ与微信早期的关系链迁移。当时社交赛道格局未定，行业里争论最激烈的 问题就是" 功能重要还是关系链重要 "，最终微信导入QQ好友列表的决策，直接奠定了逆袭米聊的基础。 如今看到Sora2用"一传四"裂变收割关系链，仿佛看到了当年微信的影子—— 互联网的终极战场从来不是内容形态的迭代，而是社交关系链的占有 。 后来在红杉参与早期社交项目投资时，我更坚定了这个判断：那些只靠新颖功能吸引用户的项目，往往活不过18个月；而沉淀了关系链的产品，即便初 期不温不火，也能慢慢长成参天大树。 如今腾讯凭借微信的"超级护城河"稳居钓鱼台，而靠着短视频崛起的字节跳动，正站在内容红利消退与社交壁垒难破的双重悬崖边。 一、 Sora2 的本质 不是 AI 工具，是社交关系图谱的收割机 初期仅在美国和加拿大上线的Sora应用，凭借"邀请码一传四"的裂变机制，迅速在全 ...

Group 1 - The article emphasizes the importance of using prototyping tools for product managers, arguing that even experienced managers should not underestimate their value in expressing product logic and functionality [1][3] - It highlights that product managers who do not engage with prototyping tools may overlook technical implementation costs and development cycles, potentially leading to delayed user satisfaction [3] - The article points out that a lack of competitive analysis can result in poorly designed products, as product managers need to understand market trends and competitors' strengths [4] Group 2 - It discusses the negative impact of product managers who infrequently engage with development teams, suggesting that regular communication is essential for understanding project progress and addressing issues [5] - The article criticizes product managers who focus solely on technical aspects without considering commercialization, which can lead to product failures [8] - It warns against product managers who resist adopting new technologies, as this can hinder their ability to meet evolving user demands and market trends [9]

Core Viewpoint - The article discusses the unique journey of Cheng Lingfeng after leaving Tencent, emphasizing his pursuit of creative freedom and the development of his own philosophical framework through the lens of Tencent and broader societal observations [2][49]. Group 1: Cheng Lingfeng's Journey - Cheng Lingfeng transitioned from a Tencent journalist to a self-media entrepreneur, exploring various avenues of self-expression and commercial viability in the digital space [2][10]. - His departure from Tencent was motivated by a desire for freedom and the realization of the potential in self-media platforms like Weibo and WeChat [8][12]. - Cheng's early self-media ventures included innovative monetization strategies such as advertising and reader donations, which he successfully implemented [14][15]. Group 2: Philosophy and Creative Freedom - Cheng emphasizes the importance of creative freedom in media, arguing that true creativity is stifled in traditional media environments due to organizational constraints [16]. - He believes that the current generation of creators operates on a different level, characterized by a more intuitive and less effortful approach to information acquisition [33][35]. - Cheng's philosophical evolution reflects a shift from a focus on resume-based competition to a more profound, philosophical competition, suggesting that understanding systems is crucial for navigating the modern landscape [22][61]. Group 3: Observations on Media and Society - Cheng critiques the media's role in shaping narratives, acknowledging the responsibility that comes with the power to influence public perception [27][48]. - He reflects on the changing dynamics of social media, particularly the distinction between familiar and unfamiliar social interactions, and how this impacts platforms like WeChat and Douyin [39][40]. - The article highlights Cheng's belief that the essence of media lies in its ability to resonate with audiences, rather than merely relying on the creator's fame [19][20].

Core Insights - The incident of "Are you OK" during a Xiaomi product launch was a strategic marketing move by Lei Jun, showcasing his deep understanding of market dynamics and consumer psychology [3][4][6] - The event led to significant brand exposure for Xiaomi in India, transforming a perceived mistake into a viral marketing opportunity [4][6] Marketing Strategy - Lei Jun's intentional language slip during the presentation created a relatable image, breaking the elite business persona and fostering curiosity among the audience [4] - The subsequent viral song "Are you OK" garnered over 44.66 million views and 187,000 comments on Bilibili, amplifying Xiaomi's brand visibility [3][4] - Xiaomi capitalized on the viral moment by acquiring the song's rights and integrating it into their marketing strategy, including using it as a ringtone and in-store music [4][6] Brand Development - The incident allowed Xiaomi to significantly enhance its brand recognition in a competitive Indian market, leading to increased sales [4][6] - Lei Jun's ability to remain calm in the face of criticism, such as from Wang Sicong, demonstrated a strategic approach to managing public perception and reinforcing brand identity [4] Leadership Qualities - Lei Jun's past experiences reflect his decisive nature and ability to learn from failures, which have shaped his approach to business and product development [5][6] - His meticulous research and hands-on involvement in projects, such as the Xiaomi car initiative, highlight his commitment to understanding consumer needs and market trends [5][6]