鲜红的糖心苹果挂满川西高原枝头，四川茂县南新镇安乡村果农忙着采摘，"95后"羌族小伙王光强 近日在田间直播，和妻子黄月的吆喝声此起彼伏。"地震时我受助走出大山，如今想带家乡好物走向世 界。" 安乡村坐落于岷江河畔的川西高原，优越的自然环境让这里成为水果优生区。该村相关负责人陈浩 说，全村家家户户都种糖心苹果，年产五六百万斤，"新农人带回电商新模式，果农学着直播和线上接 单，彻底解决了销售难题"。 11月20日，四川省茂县南新镇安乡村村民分选成熟的苹果。记者 安源摄 王光强还带头做起深加工，将水果制成果干等，破解季节限制。其团队推进的"一县一品"计划，整 合阿坝州13县农特产，汶川甜樱桃、红原牦牛肉、茂县苹果、阿坝青稞等高原好物借网络走向各地。他 们在产品包装中融入羌族服饰、碉楼等民族元素，还直播羌族传统婚礼，这些文化"名片"引来游客慕名 探寻羌寨风情。 11月20日，四川省茂县南新镇安乡村，王光强夫妻直播带货展示优质的糖心苹果，助力农民苹果销售增 收。 记者 安源摄 妻子黄月是王光强创业路上最坚定的伙伴，她不仅跟着果农采果、选果，还和王光强一起把新理念 带到田间地头。"我们建议给果园铺反光膜增强折射，让果树底 ...

Core Insights - The article highlights the successful implementation of the e-commerce partnership program in Xiangyun County, which has been ongoing for over two years, focusing on nurturing local e-commerce partners to enhance rural e-commerce development [1][10] Group 1: E-commerce Partnership Program - The Xiangyun County E-commerce Public Service Center has selected 11 local e-commerce partners who are knowledgeable in both e-commerce operations and agricultural practices, providing tailored support for each partner [1][5] - The program includes comprehensive support such as e-commerce training, logistics resource integration, packaging design, and equipment procurement, aimed at improving the operational capabilities of the selected partners [1][5][8] Group 2: Case Study of Du Jianqing - Du Jianqing, the operator of Yeyucheng Specialty Store, transitioned to e-commerce in 2012, leveraging the advantages of micro-businesses and gradually mastering e-commerce sales techniques [3] - His store specializes in selling seasonal local fresh fruits and vegetables, and he has expanded into live-streaming sales in 2023 [3][5] - The store has achieved nearly one million in annual sales and has established purchase contracts with local orchards, addressing the sales channel issues faced by local farmers [10] Group 3: Support and Training Initiatives - The E-commerce Public Service Center has provided Du Jianqing with logistics support, including transportation and storage during the peak season for his products, as well as free design services for marketing materials [5][10] - The center has conducted 10 training sessions tailored to the needs of the e-commerce partners, resulting in significant improvements in their operational skills [8]