电子商务进农村

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祥云县代表性电商合伙人-杜剑清
Sou Hu Cai Jing· 2025-06-18 05:37
自祥云县2021年电子商务进农村综合示范项目开展以来,祥云县电子商务公共服务中心积极培育电商合 伙人,开展乡(镇)电商合伙人调研工作,经层层筛选,从中选取了11名既懂电商经营、又懂三农工作的 本地"电商合伙人",按照"一人一策、按需扶持"进行重点培育。 电商合伙人培育工作至今已两年有余,祥云县电子商务公共服务中心从电商培训、物流资源整合、包装 详情页设计、区域公用品牌授权、按需采购设施设备等多方面着手,对11位电商合伙人按需扶持、培 育。其中,祥云县叶榆城土特产店经营者-杜剑清颇具代表性。 经过多年积累,该店年销售额已近百万,和本地多家果园签署了购销合同,每年季节一到就会奔赴各地 对接货源,解决当地果农销售渠道问题。现在有了电商合伙人政策加持,更有利于店铺运营和物流便 利。接下来,祥云县电子商务公共服务中心将不断加大培育力度,给予11名电商合伙人全方位扶持,提 高其电商综合能力,全力推进电子商务进农村综合示范项目工作,促进县域经济发展。 开展电商合伙人培育以来,祥云县电子商务公共服务中心已累计开展10期电商合伙人培训,根据合伙人 需求按需邀请相应的老师进行精准授课。课堂交流问题、解决问题;课后互加联系方式,深 ...
从枝头到舌尖,冠县樱桃“鲜达全国”
Qi Lu Wan Bao· 2025-04-30 13:52
Core Viewpoint - The "Cherry E-commerce Festival" aims to promote e-commerce in rural areas, enhance the sales channels for Guancheng's cherry products, and establish the "Guancheng Premium" regional public brand to boost domestic sales of foreign trade products [1][4][5]. Group 1: Event Overview - The fourth Cherry E-commerce Festival was launched on April 30, focusing on promoting foreign trade products and enhancing local cherry industry development [1][4]. - The event represents a new breakthrough for the Guancheng cherry industry and an opportunity to expand market reach and enhance the influence of the "Guancheng Premium" brand [4][5]. Group 2: Economic Impact - In 2024, Guancheng's online retail sales are projected to reach 2.15 billion yuan, a year-on-year increase of 25.6%, leading among eight counties and districts [7]. - In the first quarter of this year, the county achieved online retail sales of 650 million yuan, reflecting a 37.1% year-on-year growth, maintaining the top position among eight counties and districts [7]. - The county has cultivated 802 online retail enterprises and 8,627 stores, establishing a development model of "one town, one industry, one town, one park" [7]. Group 3: Strategic Partnerships - Shandong SF Express will set up temporary collection points in Guancheng during the cherry season, providing convenient services for farmers [7]. - The initiative includes a full-chain service from production to sales and logistics, aimed at enhancing regional branding and expanding sales channels through e-commerce platforms and live streaming [7][8]. Group 4: Broader Implications - The festival is significant for promoting high-quality e-commerce development in Liaocheng City, accelerating the transformation and upgrading of the county's economy [8]. - It plays a positive role in modernizing the circulation of agricultural products and rural e-commerce, contributing to the establishment of the "Guancheng Premium" and "Liaocheng Good Products" brand images [8].