Core Viewpoint - The development of e-commerce and new business models is driving the high-quality growth of rural industries in Sheyang County, Jiangsu Province, enhancing brand influence and increasing farmers' income through innovative marketing strategies and improved logistics systems [1][3][5]. Group 1: E-commerce Development - The "Xiang Sheyang Fresh" public brand has been launched, leveraging e-commerce to promote over 60 agricultural products through online and offline sales [1]. - By the end of 2024, the number of e-commerce enterprises in Sheyang County reached 417, with online retail sales increasing from 1.35 billion yuan in 2021 to 1.96 billion yuan, averaging over 20% annual growth [8]. - The county has established a logistics system that enables 24-hour delivery to villages, reducing logistics costs by 20% [9]. Group 2: Infrastructure and Policy Support - Since being designated a "National E-commerce in Rural Areas Comprehensive Demonstration County" in 2021, Sheyang County has implemented a series of policies to support e-commerce development, including the establishment of a three-tier logistics and public service system [5][6]. - The county has upgraded its e-commerce public service center and built a cross-border e-commerce industrial park to provide diversified services for rural industry upgrades [6]. Group 3: Brand Development and Training - The "Sheyang Rice" brand has entered 28 large supermarkets and over 3,000 chain stores, with a brand value exceeding 35.721 billion yuan and an annual online transaction volume of 3.3 billion yuan [14][15]. - Sheyang County has conducted 73 e-commerce training sessions, covering over 3,200 participants, and has successfully incubated more than 100 local influencers [12]. - The "Xiang Sheyang Fresh" brand value reached 6 billion yuan by the end of 2024, reflecting the successful branding efforts in the region [15]. Group 4: Agricultural Innovation and Livelihood Improvement - The integration of live streaming and cold chain logistics has enabled local fishermen to sell their products nationwide, significantly improving their livelihoods [4][9]. - The county's innovative approaches, such as "fresh e-commerce + cold chain delivery," are reshaping the agricultural landscape and enhancing the income of farmers by over 30% [9].

Core Insights - The article highlights the successful implementation of the e-commerce partnership program in Xiangyun County, which has been ongoing for over two years, focusing on nurturing local e-commerce partners to enhance rural e-commerce development [1][10] Group 1: E-commerce Partnership Program - The Xiangyun County E-commerce Public Service Center has selected 11 local e-commerce partners who are knowledgeable in both e-commerce operations and agricultural practices, providing tailored support for each partner [1][5] - The program includes comprehensive support such as e-commerce training, logistics resource integration, packaging design, and equipment procurement, aimed at improving the operational capabilities of the selected partners [1][5][8] Group 2: Case Study of Du Jianqing - Du Jianqing, the operator of Yeyucheng Specialty Store, transitioned to e-commerce in 2012, leveraging the advantages of micro-businesses and gradually mastering e-commerce sales techniques [3] - His store specializes in selling seasonal local fresh fruits and vegetables, and he has expanded into live-streaming sales in 2023 [3][5] - The store has achieved nearly one million in annual sales and has established purchase contracts with local orchards, addressing the sales channel issues faced by local farmers [10] Group 3: Support and Training Initiatives - The E-commerce Public Service Center has provided Du Jianqing with logistics support, including transportation and storage during the peak season for his products, as well as free design services for marketing materials [5][10] - The center has conducted 10 training sessions tailored to the needs of the e-commerce partners, resulting in significant improvements in their operational skills [8]

Core Viewpoint - The "Cherry E-commerce Festival" aims to promote e-commerce in rural areas, enhance the sales channels for Guancheng's cherry products, and establish the "Guancheng Premium" regional public brand to boost domestic sales of foreign trade products [1][4][5]. Group 1: Event Overview - The fourth Cherry E-commerce Festival was launched on April 30, focusing on promoting foreign trade products and enhancing local cherry industry development [1][4]. - The event represents a new breakthrough for the Guancheng cherry industry and an opportunity to expand market reach and enhance the influence of the "Guancheng Premium" brand [4][5]. Group 2: Economic Impact - In 2024, Guancheng's online retail sales are projected to reach 2.15 billion yuan, a year-on-year increase of 25.6%, leading among eight counties and districts [7]. - In the first quarter of this year, the county achieved online retail sales of 650 million yuan, reflecting a 37.1% year-on-year growth, maintaining the top position among eight counties and districts [7]. - The county has cultivated 802 online retail enterprises and 8,627 stores, establishing a development model of "one town, one industry, one town, one park" [7]. Group 3: Strategic Partnerships - Shandong SF Express will set up temporary collection points in Guancheng during the cherry season, providing convenient services for farmers [7]. - The initiative includes a full-chain service from production to sales and logistics, aimed at enhancing regional branding and expanding sales channels through e-commerce platforms and live streaming [7][8]. Group 4: Broader Implications - The festival is significant for promoting high-quality e-commerce development in Liaocheng City, accelerating the transformation and upgrading of the county's economy [8]. - It plays a positive role in modernizing the circulation of agricultural products and rural e-commerce, contributing to the establishment of the "Guancheng Premium" and "Liaocheng Good Products" brand images [8].