Core Viewpoint - Yingjia Gongjiu, once considered a "dark horse" in the liquor industry, has reported a significant decline in both revenue and profit for the first half of the year, marking the first time in five years that both metrics have decreased simultaneously [1] Financial Performance - In the first half of the year, Yingjia Gongjiu's revenue was 3.16 billion yuan, a year-on-year decrease of 16.89%, while net profit attributable to shareholders was 1.13 billion yuan, down 18.19% [1] - The company's revenue growth rates for each quarter of 2024 were 21%, 19%, 1.6%, and -5%, indicating a gradual contraction [3] - The total revenue for the previous year was 7.344 billion yuan, with a net profit of 2.589 billion yuan, but the company failed to meet its operational targets for the year [4] Market Dynamics - The decline in performance is attributed to a combination of external factors, including weak consumer demand and ongoing adjustments in the liquor industry [1][5] - The company's mid-to-high-end liquor segment saw revenue of 2.537 billion yuan in the first half, down approximately 14%, while ordinary liquor revenue fell by 32.47% to 452 million yuan [5] - The gross profit margin for the second quarter was 68.33%, a decrease of 2.8 percentage points, marking the lowest in nearly nine quarters [5] Regional Performance - Yingjia Gongjiu's revenue in its home province of Anhui has also seen a rare decline, with a 7.7% drop in the first quarter and a 12% decrease in the first half, accounting for over 60% of total revenue [8][9] - The company faces stiff competition in both provincial and external markets, with its provincial market share shrinking due to the dominance of Gujing Gongjiu [10][12] Future Outlook - The company has set a target for 2025 to achieve revenue of 7.6 billion yuan, a year-on-year increase of approximately 3.49%, and a net profit of 2.62 billion yuan, a growth of about 1% [12] - Contract liabilities, viewed as a future revenue indicator, stood at 440 million yuan, down about 5% year-on-year, suggesting potential further slowdown in growth [12]

Investment Rating - The report maintains a "Recommended" rating for the company [6][8]. Core Views - The company reported a significant decline in revenue and net profit for the first half of 2025, with total revenue of 3.16 billion yuan, a year-on-year decrease of 16.89%, and a net profit attributable to shareholders of 1.13 billion yuan, down 18.19% [3]. - The mid-to-high-end liquor segment is experiencing accelerated declines, with revenue from this category dropping by 23.60% year-on-year in Q2 2025, while the ordinary liquor segment saw a 32.90% decline [4]. - The company is increasingly reliant on the domestic market, with revenue from Anhui province decreasing by 20.29% year-on-year, while revenue from outside the province fell by 36.38% [4]. Summary by Sections Financial Performance - For the first half of 2025, the company achieved a gross profit margin of 73.62%, which decreased to 68.33% in Q2 2025, reflecting a decline in scale effects and increased costs [5]. - The sales and management expense ratios increased, with sales expenses rising by 13.20% year-on-year due to increased marketing efforts [5]. - The net profit margin for the first half of 2025 was 35.76%, down 0.66 percentage points year-on-year [5]. Revenue Forecast - The company is projected to generate revenues of 6.18 billion yuan in 2025, a decrease of 15.9% compared to 2024, with a gradual recovery expected in subsequent years [7][10]. - The net profit attributable to shareholders is forecasted to be 2.03 billion yuan in 2025, reflecting a year-on-year decline of 21.6% [7][10]. Valuation Metrics - The current price-to-earnings (PE) ratio is projected to be 18 for 2025, decreasing to 14 by 2027 [7][10]. - The price-to-book (PB) ratio is expected to decline from 3.4 in 2025 to 2.7 in 2027 [7][10].