在Citywalk热潮驱动城市消费升级的背景下，北京市以"特色小店集群"模式探索文商旅深度融合，通过东四北大街、南锣鼓巷等街区的业态重构，推动传统 商业空间向沉浸式消费场景转型。然而，打造特色消费街区同样暴露出结构性矛盾：部分街区因同质化竞争导致客流波动加剧，叠加消费需求迭代与租金成 本攀升，商户面临生存课题。面对挑战，北京正以《扩大时尚消费专项行动方案》为指引，推动街区在保护历史底色的同时，通过业态创新、品质升级与政 策扶持破局，力求打造兼具烟火气与时尚感的国际消费新地标。 特色小店撑起一条Citywalk路线 "东四总店是红星前进面包牛奶公司的起点，也是大多数人认识我们的窗口，这里的客群既有源源不断的打卡游客，也有复购稳定的街坊邻居。"红星前进品 牌总监郭歌直言，门店43%以上的复购率，远超烘焙行业平均水平，而支撑这一数据的核心逻辑，始终是"产品力为王"。 2022年，红星前进面包牛奶公司在东四北大街落地首家门店。不同于传统社区奶站与普通网红店，这个带着"国营风"的品牌，以"现打鲜奶+现制面包"的透 明化体验切入市场，将牛奶到店时间、检测报告全部公示，每月对核心产品红星前进鲜牛奶开展体系化检验并同步公开。 ...

在Citywalk热潮驱动城市消费升级的背景下，北京市以"特色小店集群"模式探索文商旅深度融合，通过 东四北大街、南锣鼓巷等街区的业态重构，推动传统商业空间向沉浸式消费场景转型。然而，打造特色 消费街区同样暴露出结构性矛盾：部分街区因同质化竞争导致客流波动加剧，叠加消费需求迭代与租金 成本攀升，商户面临生存课题。面对挑战，北京正以《扩大时尚消费专项行动方案》为指引，推动街区 在保护历史底色的同时，通过业态创新、品质升级与政策扶持破局，力求打造兼具烟火气与时尚感的国 际消费新地标。 "东四总店是红星前进面包牛奶公司的起点，也是大多数人认识我们的窗口，这里的客群既有源源不断 的打卡游客，也有复购稳定的街坊邻居。"红星前进品牌总监郭歌直言，门店43%以上的复购率，远超 烘焙行业平均水平，而支撑这一数据的核心逻辑，始终是"产品力为王"。 2022年，红星前进面包牛奶公司在东四北大街落地首家门店。不同于传统社区奶站与普通网红店，这个 带着"国营风"的品牌，以"现打鲜奶+现制面包"的透明化体验切入市场，将牛奶到店时间、检测报告全 部公示，每月对核心产品红星前进鲜牛奶开展体系化检验并同步公开。选址东四北大街，既是品牌创始 ...

Core Insights - The article discusses the transformation of Beijing's consumer landscape through the "characteristic small shop cluster" model, which aims to integrate culture, commerce, and tourism while addressing challenges such as homogenization and rising costs [1][3][12] Group 1: Urban Consumption Trends - Beijing is exploring the integration of culture, commerce, and tourism through the development of characteristic shopping districts, which are undergoing a transformation from traditional commercial spaces to immersive consumption experiences [1][3] - The Citywalk trend and nighttime economy are driving a shift in consumer behavior from mere product transactions to experiential value creation, with a focus on cultural and social engagement [2][4] - By September 2025, Beijing aims to cultivate 7 national-level and 23 municipal-level leisure tourism districts, along with 24 characteristic dining streets and 31 "late-night dining" streets [2][12] Group 2: Challenges and Opportunities - The rise of characteristic small shop clusters has led to increased competition and fluctuating foot traffic, particularly in tourist-heavy areas, necessitating a focus on quality and innovative experiences to attract and retain customers [13][14][16] - The market is witnessing a significant shift in consumer preferences, with a growing emphasis on value for money and quality, compelling merchants to adapt their offerings and strategies [13][14] - The government is supporting the development of characteristic shopping districts through policies aimed at preserving historical culture while promoting modern consumption [16][17] Group 3: Case Studies and Examples - The Red Star Forward Bakery has successfully established itself as a key attraction in the East Fourth North Street area, achieving a 43% repurchase rate by focusing on product quality and transparency [6][7] - The Five Dao Ying Hutong exemplifies the integration of diverse culinary offerings, catering to both local residents and tourists, thereby maintaining stable foot traffic even during off-peak seasons [11] - The East Fourth North Street has evolved from a traditional commercial area to a vibrant hub of cultural and consumer experiences, showcasing a mix of old and new businesses [8][10]