△图片来源："牛牛咖啡&面包"店员提供 与吴裕泰以往在茶叶店顺带售卖烘焙产品的模式不同，"牛牛咖啡&面包"烘焙咖啡馆主营烘焙咖啡业务，售卖茶叶反而 成为了该店的"副业"。 不过从销售的产品来看，牛牛咖啡&面包的产品，还是融合了不少茶元素特色，具体来看，该店销售的咖啡产品桂花拿 铁，烘焙产品焙茶饼干、茉莉花茶乳酪、金骏眉蛋挞等，都是该店消费者评价颇高的产品。 从价格来看，牛牛咖啡&面包系列烘焙产品的售价还算亲民，饼干、面包等手工现烤烘焙产品，售价在9.9-35元之间；系 列饮品则涵盖咖啡、气泡水、椰子水、茶系列，近50种sku，其中茶88-168元一壶，咖啡等饮品价格在15-30元不等。 在全国拥有超600家门店茶叶老字号，跨界卖起了面包、咖啡。 近日，红餐网在社交平台关注到，创立于1887年，在全国拥有超600家门店的中华老字号茶叶品牌吴裕泰，在北京牛街的 门店旁，开出了一家名叫"牛牛咖啡&面包"的烘焙咖啡馆。 据了解，"牛牛咖啡&面包"烘焙咖啡馆是吴裕泰今年2月开出的一家新店，一楼档口主打面包售卖，摆放着当日现烤面 包；档口旁的区域，冷藏柜里有各式蛋糕，还设有吴裕泰茶叶售卖区。二楼则是宽敞明亮的咖啡厅，花草 ...

Core Insights - The Chinese tea industry is experiencing significant growth, with tea production expected to reach a historical high in 2024, continuing a 30-year growth trend [1] - The total output value of the tea industry is projected to be approximately 1.13 trillion yuan, with tea garden area surpassing 53 million mu [1] - The Beijing International Tea Expo showcased new business models and applications in the tea industry, emphasizing the integration of tea culture, technology, and industry [1][4] Industry Development - The tea industry in China is evolving towards a full-category, full-scenario, and full-ecological value chain upgrade, driven by the younger consumer demographic [3] - Companies are focusing on product innovation to meet the diverse and health-conscious preferences of consumers, with examples including the development of matcha products and automated production lines [2][3] - The tea industry is also expanding into new business models, such as "tea culture + research" and "tea culture + health," enhancing the integration of tea with tourism and cultural experiences [5][6] Technological Integration - The integration of technology in the tea industry is becoming a highlight, with advancements in digital technology, smart pest monitoring, and IoT applications in tea cultivation [7][8] - Companies are developing a rich product matrix through deep processing technologies, including tea beverages and food products, which are essential for the industry's transformation [8] - The use of blockchain technology for traceability in tea production is being implemented, enhancing the transparency and safety of tea products [8] Cultural Promotion - The tea culture is being enriched and promoted through various events and exhibitions, showcasing traditional tea-making techniques and innovative tea-related products [4][5] - The integration of tea culture with other cultural elements, such as ceramics and floral arts, is being explored to enhance consumer engagement and experience [5][6] - The recognition of Chinese traditional tea-making techniques as a UNESCO intangible cultural heritage is contributing to the global appreciation of tea culture [4]

Group 1: Tea Industry Overview - The tea industry is experiencing growth with a focus on innovation and comprehensive competitiveness, guided by the "three teas" concept of tea culture, industry, and technology [1] - Spring tea accounts for approximately 45% of the annual tea production and over 65% of the total annual value, with an expected total production of 1.4 to 1.5 million tons this year [1] - By 2025, China's tea garden area is projected to exceed 53 million acres, with a total output value of around 330 billion yuan and domestic sales expected to approach 2.6 million tons, leading to an overall industry scale of approximately 1.13 trillion yuan [1] Group 2: Technological Advancements - Zhejiang Anji County has launched the first digital platform for the tea industry, integrating satellite remote sensing, IoT, and blockchain technologies for precise mapping and digital archiving of 200,600 acres of tea gardens [2] - The application of smart and digital technologies is significantly enhancing the mechanization and technological level of the tea industry, improving production efficiency and product quality [2] Group 3: Market Trends and Consumer Engagement - Wu Yutai has initiated its ninth Spring Tea Season, emphasizing strict quality control throughout the entire supply chain, which has fostered customer loyalty [3] - The tea industry is redefining its value boundaries by combining traditional tea with modern consumer demands, leading to innovative products such as white tea vitamin C tablets and white tea beer [3] - The new tea beverage market is thriving, with brands like Nayuki and Tea Baidao experiencing a surge in sales, with some stores reporting order increases of over 300% compared to pre-holiday levels [4]