食品饮料 2025 年 08 月 03 日 投资评级：看好（维持） 行业走势图 数据来源：聚源 -24% -12% 0% 12% 24% 36% 2024-08 2024-12 2025-04 食品饮料 沪深300 相关研究报告 《国家育儿补贴方案落地，关注乳业 板 块 投 资 机 会 — 行 业 点 评 报 告 》 -2025.7.29 《交易需求催生白酒配置窗口，新老 消费可切换配置 — 行 业 周 报 》 -2025.7.27 《食品饮料仓位新低，建议布局白酒 与新消费潜力股 —行业点评报告》 -2025.7.24 白酒承压头部企业占优，生育政策与行业新机遇共振 ——行业周报 张宇光（分析师） 张思敏（联系人） zhangyuguang@kysec.cn 证书编号：S0790520030003 zhangsimin@kysec.cn 证书编号：S0790123070080 核心观点：白酒头部集中趋势显著，育儿补贴政策带来新机会 7 月 28 日-8 月 1 日，食品饮料指数跌幅为 2.2%，一级子行业排名第 16，跑输沪 深 300 约 0.4pct，子行业中其他食品（+0.0%）、肉制品（-0.0%） ...

Core Viewpoint - The Chinese liquor industry is experiencing varied performance among major companies, with some showing signs of recovery while others face challenges in sales and profitability [3][4][19]. Financial Performance - Budweiser APAC reported a revenue of $3.136 billion for the first half of 2025, with a normalized EBITDA of $983 million, despite a decline in key operating metrics compared to the previous year [3]. - Heineken's revenue in China reached €16.924 billion, with a 30% increase in authorized beer sales under China Resources Beer, although overall sales volume decreased by 1.2% [4][5]. - Luzhou Laojiao announced a cash dividend of approximately ¥6.759 billion, distributing ¥45.92 per 10 shares [6]. Company Developments - The controlling shareholder of Baijiu Co. pledged 35.1 million shares, representing 8.25% of his holdings, while the total pledged shares reached 72 million [7][8]. - Jinhuijiu's major shareholder pledged 1 million shares, with a total of 75% of his holdings now pledged [9]. - Moutai opened two new cultural experience centers in Shanghai and Kunming, expanding its brand presence [10]. Industry Trends - The production of beer in Guangdong province decreased by 0.6% in the first half of 2025, with a total production of 241.89 million liters [18]. - The liquor, beverage, and refined tea manufacturing industry in Guizhou province grew by 3.7% in the first half of 2025, with retail sales of tobacco and alcohol increasing by 7.4% [19]. New Products - Kuaijishan announced the launch of new products, including 1743 raw yellow wine, utilizing advanced preservation techniques [13]. - Langjiu will begin accepting orders for the 2025 version of Langjiu on August 11, with shipments starting on August 25 [14]. Personnel Changes - The resignation of the former chairman of Shede Liquor, Ni Qiang, was announced, marking a significant leadership change [20]. - The vice president of Guyue Longshan, Lü Danlin, also resigned, indicating further shifts in management [21]. - Tianyoude Liquor appointed Lu Shuilong as vice president, focusing on market strategy and expansion [22][23].

Group 1: Industry Performance - A-share and Hong Kong stock market liquor companies have officially entered the semi-annual report period [1] - Guizhou Moutai's MSCI ESG rating has been upgraded from BBB to A, ranking second in the beverage industry in China [2] - The liquor, beverage, and refined tea manufacturing industry in Guizhou grew by 3.7% in the first half of 2025 [18] Group 2: Company Financials - Budweiser APAC reported revenue of $3.136 billion and EBITDA of $983 million for the first half of 2025, with a decline in key operating metrics compared to the previous year [3] - Heineken achieved revenue of €16.924 billion and operating profit of €1.433 billion in the first half of 2025, with a notable growth in authorized beer sales in China exceeding 30% [4][5] - Luzhou Laojiao announced a cash dividend of approximately ¥6.759 billion, distributing ¥45.92 per 10 shares [6] Group 3: Corporate Actions - Budweiser APAC is focusing on non-drinking channels and cost control measures to mitigate revenue and profit declines [3] - Jinwei Wine's controlling shareholder pledged 10 million shares, with a total of 75.36% of their shares now pledged [8][9] - The resignation of the former chairman of Shede Liquor, Ni Qiang, was announced, marking a significant leadership change [19] Group 4: New Product Launches - Kuaijishan plans to launch new products including 1743 raw yellow wine and pure five-year raw Shaoxing wine [13] - The new version of Langjiu will start accepting sales orders on August 11, 2025, with shipments beginning on August 25 [14] Group 5: Regulatory and Compliance - The Guizhou market supervision authority issued a reminder to liquor producers to maintain the reputation of Guizhou liquor and comply with production standards [15] - The Chongqing market regulatory authority reported that a beer was found to contain a harmful substance similar to Viagra, leading to the company's cancellation [12] Group 6: Management Changes - The resignation of the deputy general manager of Guyue Longshan, Lü Danlin, was announced [20] - Tianyoude Liquor has reappointed Lu Shuilong as deputy general manager, responsible for market strategy and business development [21]