Core Insights - The air conditioning industry in China is shifting focus from basic functions to user experience, emphasizing health, smart energy-saving, and seamless interaction [1] - Haier Air Conditioning has demonstrated significant growth, achieving a 31% year-on-year increase in sales in the first three quarters, surpassing its total revenue for 2024 within just nine months [1][2] - The company's long-term strategy and technological capabilities have positioned it well within the HVAC industry, with over 40 years of experience and leadership in multiple technological advancements [2] Industry Trends - The air conditioning market is evolving towards more refined and scenario-based products, driven by advancements in energy efficiency, environmental sustainability, and smart technology [1] - Haier Air Conditioning is focusing on "product leadership" to navigate industry transformation, with over 90% of its products set to lead the market by the end of the year [2][3] Technological Innovations - Haier has established a comprehensive technical system, having led the formulation of 31 national standards and developed a rigorous testing process for its products [2] - The company is advancing its "explosive product" strategy, targeting specific user pain points, such as energy-saving solutions, with over 1.1 million units of its energy-saving air conditioners sold this year [3] User Engagement - Haier emphasizes direct interaction with users, incorporating their feedback into product development, as seen in its recent "AI Good Air" event where users experienced new technologies firsthand [3][8] - The company aims to create a closed-loop process around user needs, ensuring that all aspects from development to service are user-centric [8] Product Matrix - Haier showcases a diverse AI product matrix addressing health, comfort, and energy efficiency, including models that utilize AI technology for personalized air management [6][8] - The introduction of products like the AI Lazy Fresh Air Conditioner reflects Haier's commitment to user-driven innovation, simplifying operation and enhancing user experience [8]

Core Viewpoint - Haier Air Conditioning is innovating user experience by allowing customers to directly test air conditioning products in a real-life setting, enhancing decision-making for purchases during the Double 11 shopping festival [1][3]. Group 1: User Experience Innovation - Haier's new approach includes a "thousand-person testing event" where users can experience air conditioning features firsthand, moving beyond traditional parameter comparisons [1][3]. - The event showcases Haier's commitment to user experience, with a 31% year-on-year increase in all-channel sales from January to September, surpassing the total net income for 2024 within just nine months [3]. Group 2: Product Features and Technology - The air conditioning units feature advanced AI technology, such as the "Comfort Wind" that adjusts airflow based on user proximity and breathing patterns, ensuring a comfortable experience [4]. - The "Lazy Person Key" on the Leader AI air conditioner automates air quality management and energy-saving functions, potentially saving users 295 kWh of electricity annually, translating to nearly 200 yuan in cost savings [6]. - The Casarte air conditioner offers a unique design with minimal visible air vents, providing a new experience where users feel airflow without seeing the source [8]. - The Haier Warm Sun Pro central air conditioning system is designed to operate efficiently in extreme cold, maintaining heating performance at temperatures as low as -35°C while also being energy efficient [10]. Group 3: Promotional Strategies - During the Double 11 event, Haier is offering multiple incentives, including government subsidies, a 10-year warranty, interactive rewards, and discount coupons, making it easier for users to purchase their products [12]. - The testing event serves as a direct reference for consumers, allowing them to make informed decisions based on personal experience, while also promoting transparency and enhancing user experience in the industry [12].

Core Insights - Haier Air Conditioning launched its "Double 11 Renewal Festival" on October 12, showcasing AI innovations and creating an immersive experience for users to validate the technology [1][10] - The company reported a 31% year-on-year increase in total channel sales from January to September, surpassing its projected annual net revenue for 2024 within just nine months [3] - The event emphasized user experience, transforming laboratory technology into practical solutions for consumers [3][10] Product Innovations - The "Kasa Di Ling Guang Ping" air conditioner features an industry-first flat hidden design, minimizing the visibility of air outlets while maintaining airflow, appealing to users focused on home aesthetics [3][6] - The "Tongshuai AI Lazy New Wind Air Conditioner" addresses common user pain points with a "one-click management" feature that automates five AI functions, saving approximately 295 kWh of electricity annually [4][5] - The "Haier Mai Lang Comfortable Wind Air Conditioner" incorporates "AI Eye" technology to track human presence and adjust airflow accordingly, enhancing user comfort and safety [6][10] - The "Haier Nuan Yang Pro Central Air Conditioning" is designed for extreme cold conditions, maintaining heating efficiency at temperatures as low as -35°C while achieving significant energy savings [8] User Engagement - The "thousand-person testing" initiative allows users to personally experience and validate the air conditioning products, shifting the focus from mere specifications to tangible comfort and safety [10] - The event aims to redefine air conditioning consumption by combining technology, user experience, and consumer rights, emphasizing that good air quality should be a palpable experience rather than just data on a specification sheet [10]

Core Insights - Haier Air Conditioning reported a remarkable performance in the first three quarters of the year, with a 31% year-on-year increase in total channel sales, surpassing the annual net revenue target for 2024 within just nine months [1] - The company initiated its Double 11 campaign early, hosting an offline event in Qingdao that engaged nearly a thousand participants in an immersive AI air quality experience [1] Group 1: Product Innovation - Haier has created an "AI Good Air Arena" that integrates sports elements into the air quality experience, aligning with its partnerships with top European football clubs [3] - The air conditioning products are categorized into four AI matrices: - Haier Air Conditioners focus on "AI Health," utilizing technologies like AI human sensing radar to address health concerns related to direct cold air [3] - Casarte Air Conditioners emphasize "AI Comfort," employing advanced airflow technologies to solve uneven temperature distribution issues [5] - Leader Air Conditioners prioritize "AI Energy Saving," implementing features that enhance energy efficiency and reduce electricity costs [7] - Home Central Air Conditioning acts as a "tactical commander," managing whole-house air solutions effectively [9] Group 2: User Experience and Engagement - The Double 11 campaign transformed the purchasing experience from online parameter viewing to real-life testing, allowing users to physically experience the products [10] - Users can test features such as the "Comfort Wind" of Haier's air conditioners, which adjusts airflow based on proximity, and the "Lazy Mode" of Leader's air conditioners, which simplifies operation [10][11] - The Casarte air conditioner features a hidden outlet design that enhances both visual appeal and airflow comfort [10] Group 3: Promotional Strategies - Haier introduced a "11.11 Renewal Double Subsidy" program, offering a 20% subsidy to lower the cost of upgrading to new products [11] - The subsidies can be combined with product advantages, providing additional savings on electricity costs for users who choose specific models [11] - The innovative combination of technology, user experience, and promotional benefits is expected to redefine consumer standards for air conditioning purchases during the Double 11 event [11]