绵竹年画文创产品
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各地干部群众欢度佳节——年味里,有喜庆、有科技、有暖意
Xin Lang Cai Jing· 2026-02-18 03:55
来源:人民网-人民日报 过年,是刻在中国人骨子里的文化印记,承载着万家团圆的希冀,凝聚着向新而行的信心。 通过微改造增添新春氛围,这条百年老街在延续历史文脉中焕发新机。去年,古文化街首次采用开放作 业的形式进行天后宫的修缮工作。如今,老街两侧,杨柳青年画、泥人张彩塑等40多家老字号张灯结 彩,纷纷推出具有春节特色的作品,游客络绎不绝。 除夕,四川绵竹孝德镇年画村非遗灯会,流光溢彩的彩灯相映成趣。村中,三彩画坊生意红火。货架上 最惹眼的是一排排富有新意的年画文创产品。 "这画上的仕女绣得真精细,摸着也舒服!"来自成都的游客李娟对一个绒面抱枕爱不释手。一旁的同伴 正对着镜子试背一款斜挎包。包面上,"童子抱鲤"活灵活现。 "以前年画是贴在门上的,现在能背在身上、捧在手里,精致又实用。"李娟一边往购物篮里放年画茶 杯,一边感慨。 绵竹年画文化消费持续升温,各类年画产品备受青睐。如今,年画村已开发年画服饰、年画伞具等30多 个系列1000余种传统年画及衍生产品。 湖南图书馆举办的新春文化庙会,洋溢着书香雅韵和欢乐气息。冰糖葫芦摊位前,市民陈红挽起袖子, 有模有样地裹起糖浆,不多时,一串晶莹剔透的红果火热出炉。"庙会丰富 ...
各地干部群众欢度佳节——年味里 有喜庆、有科技、有暖意
Ren Min Ri Bao· 2026-02-17 22:28
过年,是刻在中国人骨子里的文化印记,承载着万家团圆的希冀,凝聚着向新而行的信心。 人们在年俗活动中感受春节的源远流长;科技与创意赋能,人们体会着佳节的与时俱进;年货市场不打 烊,春运旅途添保障。骏马踏春至,山河气象新。 文化活动人气旺 青砖黛瓦缀灯笼,老街深处年味浓,天津古文化街喜气洋洋,天后宫前广场的表演热闹非凡。 天津古文化街管委会主任张鸿鹏行走在人潮中,不时停下脚步,细细观察古建外墙的修缮细节,"修旧 如故,得下'绣花'功夫。" 通过微改造增添新春氛围,这条百年老街在延续历史文脉中焕发新机。去年,古文化街首次采用开放作 业的形式进行天后宫的修缮工作。如今,老街两侧,杨柳青年画、泥人张彩塑等40多家老字号张灯结 彩,纷纷推出具有春节特色的作品,游客络绎不绝。 除夕,四川绵竹孝德镇年画村非遗灯会,流光溢彩的彩灯相映成趣。村中,三彩画坊生意红火。货架上 最惹眼的是一排排富有新意的年画文创产品。 "这画上的仕女绣得真精细,摸着也舒服!"来自成都的游客李娟对一个绒面抱枕爱不释手。一旁的同伴 正对着镜子试背一款斜挎包。包面上,"童子抱鲤"活灵活现。 "以前年画是贴在门上的,现在能背在身上、捧在手里,精致又实用。"李 ...
川味烟火激活文旅消费新动能
Jing Ji Ri Bao· 2025-09-15 07:46
Group 1 - The "Qingtong Jiu" and "Taotao Pig" plush toys have become the best-selling items this summer, with average daily sales exceeding 800 units and total online sales surpassing 300,000 units [1] - The Sanxingdui Museum is promoting cultural tourism integration through a "scenic area + cultural creation" model, collaborating with over 100 suppliers and maintaining a 30% annual product update rate to stimulate consumer interest [1] - Sichuan's rich historical culture and tourism resources provide a solid foundation for cultural tourism integration, with the provincial government implementing new project guidelines to enhance diverse consumer experiences [2] Group 2 - The "Night Tour of Jinjiang" project has attracted approximately 2.9 million visitors and generated revenue of about 24.88 million yuan, effectively extending the consumption chain and enriching nighttime consumer experiences [3] - The Lizhuang Ancient Town in Yibin has planned over 1,000 themed activities this year, focusing on deep experiences to enhance cultural appreciation among visitors [3] - The Mianzhu Nianhua Village has expanded its traditional crafts into over a thousand creative products, generating annual sales of 30 million yuan and attracting 660,000 visitors with a tourism revenue of 230 million yuan in the first half of the year [3] Group 3 - The Liuhe Silk Park in Nanchong has integrated industrial heritage with cultural tourism, attracting 1.203 million visitors and generating a total tourism revenue of 1.36 billion yuan in 2024 [4] - The park's innovative approach includes transforming historical buildings into exhibition halls and performance venues, enhancing visitor engagement with the silk culture [4] - In the first half of the year, Sichuan Province received 682 million visitors, with total spending reaching 912.505 billion yuan, highlighting the significant economic impact of the cultural tourism industry [5]