长沙晚报掌上长沙10月5日讯（全媒体记者 刘嘉）当国庆"邂逅"中秋，长沙不仅文旅市场人气"爆棚"，楼市也展 现出极高的"热力值"。 改善盘人气旺，"为美好生活下单"成共识 10月4日，记者来到位于市府板块的招商蛇口·江山境项目，销售中心人头攒动，沙盘区、洽谈区坐满了前来咨询 的客户。项目营销相关负责人刘婷介绍："平时日均来访20批，成交2套，而国庆期间日均来访达45批，成交5 套。"截至4日，该项目已累计成交20套，其中190㎡和225㎡户型成交占比70%，278㎡和281㎡户型成交占比 30%。 "主要是为了孩子上学和老人同住，想一步到位换个更大的。"市民王先生告诉记者，他卖掉了一套老城区的两居 室，加上多年积蓄，目标明确地锁定在核心地段的高品质楼盘。"房子不光是住，更关乎一家人的生活品质。现在 更看重社区的环境、物业服务和产品的细节。"在得知今年底即可交房后，王先生立马签了订单。 这样的场景在多个主打改善的楼盘同步上演。位于洋湖板块的绿城·玉海棠项目，营销相关负责人叶子郡介绍，该 项目在假期前四天达成了十余组成交，"较平时翻了个倍"。而在珠江颐德公馆·湘江序项目，凭借其稀缺的地段和 智慧家居系统吸引了大量 ...

Core Insights - The article highlights the recent land auction in Shenzhen, where major developers are actively competing for prime residential land, indicating a robust demand in the real estate market [2][5][12]. Group 1: Land Auction Highlights - China Merchants Shekou acquired a residential plot in Qianhai at a record floor price of approximately 84,000 RMB/m², marking the highest land price in the past decade [2]. - Greentown won the A319-1225 plot in Bao'an with a premium of 11.47%, translating to a floor price of about 20,364 RMB/m² [2][5]. - The A319-1225 plot attracted four top-tier real estate companies, with over 29 bidding rounds, showcasing intense competition [6][12]. Group 2: Plot Characteristics - The A319-1225 plot is located in the mature ShaJing area, featuring established infrastructure and amenities, including proximity to the Shenzhen Metro Line 11 [11][12]. - The plot covers an area of approximately 19,246.94 m² with a total construction area of about 59,665 m², resulting in a low plot ratio of approximately 3.1, appealing for improvement projects [11][12]. - The site is subject to aviation height restrictions and must include a green space system to mitigate noise pollution from nearby roads [11][12]. Group 3: Market Context and Future Prospects - The ShaJing area currently lacks new housing supply, with the average price of second-hand homes around 55,000 RMB/m², indicating a strong market opportunity for Greentown's new project [13]. - Greentown's recent projects in Guangzhou have performed well, suggesting that the company could replicate this success in Shenzhen, leveraging the favorable conditions of the new plot [15][18]. - The urgency of Greentown's actions, including starting construction on the same day of the land acquisition, reflects its ambition to establish a strong presence in the Shenzhen market [18].

Core Viewpoint - The recent data on Guangzhou's housing market indicates a significant shift, with both new and second-hand home prices experiencing a notable decline, while transaction volumes show signs of recovery, suggesting a complex market dynamic [1][2][4][23]. Price Trends - Over the past year, Guangzhou's first-hand home prices have been in a slight decline, with a recent increase in the drop to -0.8% [2]. - Second-hand home prices also saw a similar trend, with a drop of -0.8% last month after a brief period of stabilization [4]. Transaction Volumes - In May, Guangzhou's new home transactions reached 5,827 units, marking a 20.6% increase from the previous month, the second-highest peak this year [6]. - For second-hand homes, 9,228 units were signed in May, reflecting a year-on-year increase of 17.73%, with total transactions for the first five months reaching 46,000 units, significantly higher than last year [9]. Market Dynamics - The data suggests that price adjustments have led to increased buyer acceptance, resulting in higher transaction volumes [12]. - The top-selling properties in Guangzhou now include several high-end and improved housing options, indicating a shift in buyer preferences [12][13]. Policy Changes - Recent policy changes in Guangzhou include tightening high plot ratio regulations and reintroducing measures to cancel purchase restrictions, sales limits, and price caps, aimed at stabilizing prices and boosting market confidence [15][21]. - The city is determined to prevent excessive price competition among new developments, which has been a significant factor in the ongoing price declines [18][20]. Market Outlook - Despite the ongoing price decline, the measures taken by Guangzhou are expected to stabilize the market and prevent further drastic price reductions, indicating a strategic approach to managing the housing market [24].

Market Overview - The market is transitioning from a quiet spring to a more dynamic second half of the year, with May showing unusual activity compared to previous years [1] - The new housing market in Guangzhou has seen significant growth, with 5,827 new homes sold in May, representing a 20.6% increase from the previous month [2] Price Trends - The average transaction price of new homes in Guangzhou exceeded 40,000 yuan per square meter in May, marking a new high for the past year [4] - The increase in average prices is attributed to the entry of several luxury properties into the market, which have significantly raised the overall average [6] Luxury Property Performance - Notable luxury projects such as Poly Tianyi and Hejing Zhenyi have dominated the sales rankings, with Poly Tianyi achieving 170 transactions at an average price of 76,204 yuan per square meter [7] - The strong performance of luxury properties indicates robust purchasing power in Guangzhou's high-end market [6][8] Market Dynamics - The market is witnessing a shift towards new regulations and high-quality developments, with new projects increasingly being well-received by buyers [9][10] - The introduction of low-density land parcels is expected to continue, with recent land auctions reflecting a trend towards lower density and higher quality residential developments [11][12] Future Outlook - The evolution of new products and the dominance of new regulatory projects are likely to reshape the market, leading to a significant upgrade in residential quality [14] - The focus on low-density and non-high-rise developments is anticipated to benefit buyers, enhancing the overall quality of housing in Guangzhou [14]