在内容业态里，横屏短剧总是一种尴尬式存在。 它是最早接下微短剧称呼的载体，却在免费竖短的飞跃式发展之下逐渐模糊了姓名，有的平台将其纳入"短剧场"，与竖短的"微剧场"区别开来，有的平台 对外便直接称呼其为"精品微短剧"，不断用分账票房向外"纳贤"，而现在，关于"中剧"的声音也横亘其中， 似乎在表明要给横短正名，成为"中剧"，完成 话语权的上升。 标志性事件便是"中剧"在 全国电视剧备案公示名单 中成为单列，这一 单集时长15至30分钟、总集数12至24集 的内容类别，似乎终于要迎来某种从上到下 的肯定。 | 序号 | 剧名 | 集数 | 题材 | 制作机构 | 备注 | | --- | --- | --- | --- | --- | --- | | 50 | 这个大叔不太冷 | 24 | 当代都市 | 北京豆豆有点文化有限公司 | 中國 | | 51 | 暖光之下 | 20 | 当代都市 | 北京追梦时光文化发展有限公司 | 中剧 | | 52 | 水里的天空 | 24 | 当代其它 | 北京零壹传媒科技有限公司 | 中國 | | 53 | 破译密码 | 38 | 古代传奇 | 北京亿通影视传媒有限公司 | 中 ...

Group 1 - Tesla has announced the termination of its free FSD transfer plan, effective March 31, 2026, aiming to increase the usage rate of FSD features [2] - The minimum down payment ratio for commercial housing loans in 20 cities in Guangdong Province will be adjusted to no less than 30%, effective January 21, 2026 [3] - The 2026 Spring Festival travel period is expected to see record-high inter-regional mobility and passenger volumes in rail and civil aviation, with self-driving remaining the primary mode of travel [4] Group 2 - The State Administration for Market Regulation reported that 1.3977 million problematic power banks were recalled in 2025, with ongoing efforts to strengthen product recall supervision [5] - In 2025, real estate development investment in Henan Province is projected to decline by 8.6%, with residential investment down by 9.6% [6] - Pinduoduo was fined 100,000 yuan for failing to report tax information as required, highlighting the importance of compliance in business operations [7] Group 3 - Great Wall Motors' new vehicle sales reached 1.3237 million in 2025, with over 500,000 units sold in overseas markets, reflecting a year-on-year growth of 11.68% [8] - Xibei Catering Group has secured Series A financing, increasing its registered capital by approximately 13.1% [9] - Douyin reported a 90% decrease in rumor exposure in 2025, thanks to improved rumor detection and management systems [10] Group 4 - Douyin's e-commerce division denied the development of a product called "Dou Sheng Sheng," clarifying that it is part of a local service exploration [11] - New Media Co., Ltd. announced that its co-invested dramas are being released as planned, with revenues to be recognized according to the broadcasting schedule [12] - Taobao and Tmall are upgrading their real experience score system and launching a "Good Service" leaderboard for over 1,000 stores [12]

Core Viewpoint - The company is actively investing in various types of dramas, including long, medium, and short formats, with expected revenue recognition tied to the airing schedule and contractual conditions [1][3]. Group 1: Investment Activities - The company has invested in 5 long dramas (including web series and TV dramas), 23 high-quality horizontal medium dramas, and 14 vertical short dramas within the year [3]. - The investment content is distributed across major platforms such as iQIYI, Youku, Tencent Video, Mango TV, and Hongguo Short Drama [3]. Group 2: Revenue Recognition - Revenue from the invested dramas will be reflected in the financial statements in stages, depending on the airing progress and revenue sharing agreements [1]. - There is uncertainty regarding whether the profits from the 42 dramas will positively impact the company's performance for the current fiscal year [3].

Core Viewpoint - The company New Media Co., Ltd. (300770) is actively participating in the production of long, medium, and short dramas, which are set to be released according to schedule, with related revenues expected to be recognized in future financial statements based on the airing progress and contractual terms [1] Group 1 - The company has confirmed that the dramas it has invested in are being launched as planned [1] - Revenue from these productions will be recognized in stages, aligned with the airing schedule and platform revenue-sharing agreements [1] - The financial impact will be reflected in subsequent financial reports as per the agreed conditions [1]

Core Viewpoint - The 2026 China TV Production Industry Conference and the 11th China (Shenzhen) International TV Drama Program Trading Fair will be held on March 13-14 in Shenzhen, focusing on the themes of "National Drama Revitalization and Innovative Breakthrough" [1] Group 1: Event Overview - The conference will analyze successful paths and replicable experiences of representative projects in the industry, providing practical guidance [1] - Multiple trading and communication zones will be created to promote project display and industry service cooperation, achieving a dual-loop of creative exchange and commercial transformation [1] Group 2: Special Features - A special unit titled "Creative Investment Innovation" will focus on the application of artificial intelligence and support for young film and television talents, facilitating the landing of excellent ideas through practical roadshows, platform reviews, and capital connections [1] - International representatives from overseas platforms and procurement agencies will participate in discussions on "Chinese Dramas Going Global," focusing on overseas streaming procurement and copyright exports to promote substantial results in the international dissemination of national dramas [1]

Group 1 - The core viewpoint of the article is that the company, New Media Co., Ltd. (300770), is actively participating in the production of various types of dramas, which are set to be released according to schedule [1] - The company has confirmed that the revenue from the long, medium, and short dramas will be recognized in stages, depending on the airing schedule, platform revenue sharing, and contractual income recognition conditions [1]

Core Viewpoint - The recent policy issued by the National Radio and Television Administration aims to enhance the supply of quality television content, addressing key industry pain points and potentially revitalizing the film and television sector [1][2][4]. Group 1: Policy Details - The new policy, titled "Several Measures to Further Enrich Television Content and Promote Supply," includes 21 specific measures aimed at improving content management and production efficiency [2][4]. - Key changes include the removal of the 40-episode limit for dramas, the elimination of the one-year gap requirement between seasons of seasonal dramas, and a reduction in the review time for completed dramas [2][3][5]. - The policy encourages the production of high-quality documentaries, animations, and short dramas, aiming to meet the cultural needs of the public [2][4]. Group 2: Industry Impact - The implementation of the new policy is expected to address the decline in production and investment in the drama market, which has seen a significant drop in the number of completed dramas and web series [4][6]. - Data from the National Radio and Television Administration indicates that only 115 domestic dramas were produced in 2024, with a continuous decline in web series production [4][6]. - The policy is anticipated to attract investment back into the industry, as it allows for more flexible production schedules and encourages diverse content creation [4][5][6]. Group 3: Market Trends - There is a growing consensus in the industry to focus on high-quality, shorter dramas, as evidenced by the success of recent series with fewer episodes [6][7]. - The trend towards shorter series aligns with changing audience preferences for more concise and engaging content, which is better suited to modern viewing habits [7]. - Companies are shifting their investment strategies towards medium-length and short dramas, which are seen as more viable for producing quality content and ensuring quicker financial returns [7].