Core Viewpoint - Consumer rights protection is not complicated; following a systematic approach can help resolve issues effectively [8] Step-by-Step Summary - **Step 1: Keep Evidence** Essential documents such as order numbers, payment receipts, chat records, and invoice photos are crucial for subsequent complaints [2] - **Step 2: Utilize Internal Platform Channels** E-commerce platforms offer "advance compensation," while food delivery and ride-hailing apps have order dispute entry points. Payment disputes can be directly reported to Alipay, WeChat Pay, or UnionPay [3] - **Step 3: Escalate to Regulatory Authorities** If platform resolution fails, consumers can use institutional channels like the 12315 national consumer rights protection hotline or the Black Cat Complaint platform to escalate issues to local market regulatory departments [4] - **Step 4: Use Social Complaint Platforms** Third-party platforms like Black Cat Complaint allow for quick review and public display of complaints, providing transparency and visibility for consumers [5] - **Step 5: Leverage Public Opinion Channels** The People's Daily Online message board can be used to escalate issues to local governments or relevant departments, drawing public attention to unresolved problems [6] - **Step 6: Legal Protection as a Last Resort** If merchants refuse to take responsibility, small claims court can be considered, which has simplified processes and lower costs, suitable for minor amounts with poor merchant attitudes [7]