2023年6月28日，中文在线发布公告，拟以1.38亿元的对价收购罗小黑系列IP母公司寒木春华51.04%股 权。 据中文在线2024年年度报告，罗小黑已发布一系列谷子商品，包括徽章、亚克力牌、摇摇乐、胶片卡、 海报等多种类型，多款谷子产品上线即售罄；罗小黑主题快闪计划率先落地上海热门商圈，后续会在全 国范围内开启快闪活动。 电影的上映进一步带动了衍生品市场。据公开资料，《罗小黑战记2》电影首映日当天，罗小黑盲盒的 预售仅用时2秒就全部卖光，同时北京朝阳公园旗舰快闪店10日内总体客流量超过15万人。电影上映以 来，线上线下渠道共售出14万件罗小黑周边衍生品。 电影《罗小黑战记2》转战线上后，热度不减。11月24 日，中文在线集团股份有限公司（以下简称"中 文在线"）在投资者互动平台回答投资者称，《罗小黑战记2》连续多日位列多家视频平台电影热度榜榜 首。两天前，第98届奥斯卡最佳动画长片"符合参评资格"名单公布，《罗小黑战记2》入选。在《罗小 黑战记2》上映期间，罗小黑IP登上天猫站内动漫周边热销品牌榜TOP4。然而，中文在线2024年年度报 告和2025年三季度报告显示，2024年营业收入11.59亿元，归母 ...

Core Viewpoint - The article discusses the rise of the "emotional economy," highlighting how consumers are increasingly willing to spend on seemingly useless items that fulfill emotional needs, such as collectibles and novelty products [8][30][58]. Group 1: Market Trends - The launch of the mini Labubu figure by Pop Mart sold out in under five minutes, with resale prices skyrocketing to 300 yuan per piece, indicating a strong demand for collectible toys [4][9]. - Collaborations, such as the Hello Kitty digital camera bucket by KFC, also saw immediate sellouts and significant price increases on secondary markets, reflecting a trend in emotional-driven purchases [6][8]. - The emotional economy is characterized by consumers purchasing items that may not have practical utility but provide emotional satisfaction, as seen in the popularity of various novelty items and collectibles [8][30]. Group 2: Consumer Behavior - Young consumers are increasingly drawn to products that evoke nostalgia or emotional connections, leading to a surge in demand for toys and collectibles [18][68]. - The phenomenon of "emotional spending" is evident in various sectors, including food and beverage, where establishments are enhancing customer experiences to stimulate emotional responses [28][30]. - The emotional economy is not limited to physical products; virtual services and experiences, such as AI companionship and emotional support services, are also gaining traction among consumers [54][58]. Group 3: Economic Impact - The emotional economy in China is projected to reach a market size of 23,077.67 billion yuan in 2024, with expectations to exceed 45,000 billion yuan by 2029, indicating significant growth potential [58]. - Interest-driven consumption among young people accounts for nearly 30% of their spending, with key categories including pets, trendy toys, gaming, and travel [32][34]. - The rise of emotional spending is occurring against a backdrop of declining marriage and birth rates, with pet-related spending seeing substantial growth, such as an 800% increase in cat food sales during last year's Double 11 shopping festival [34][37].