以下文章来源于华人研究室 ，作者夕四 研究生活方式，洞察消费趋势 来源丨 华人研究室（ID：huarenclub） 作者丨 夕四 图源丨Midjourney 今年，注定是L abubu年！ 8月28号，泡泡玛特推出mini版Labubu，一个高10.5厘米的公仔，先不要惊讶它定价79元一只，留 些尖 叫 给 它开售 不到5分钟，两款盲盒直接售罄这一逆天的事实。 华人研究室 . 在二手平台，单只迷你版Labubu已经炒到300元/个，单组官方价1106元，在二手平台再翻一倍还不 够，达到2699元。 大家应该能发现，这几年火的都是一些实用性不大的东西。 肯德基与三丽鸥联名的Hello Kitty儿童数码相机桶，上线秒没，二手平台溢价4倍之多。 不光玩偶和联名桶，就连几分钱的"虚拟好运符" 、19.9元的抄经套餐，也逐渐晋升年轻人的新宠。 这些看似无用却被疯抢的现象，背后都指向同一个关键词：情绪经济。 为情绪买单，玩偶的爆火绝对是个鲜明的例子。 文明社会里，你有意识去找斗殴、打架的场面，可能很难，但在某些热门玩偶上线，你只要走进他们 的线下店，这种场面随机上演。 之前，某位台湾网友求助大陆同胞，问大陆人怎么进去的 ...

Industry News - The National Financial Supervision Administration is seeking public opinion on the draft of the "Commercial Bank Merger Loan Management Measures," which states that merger loans can only be used for high-industry relevance or strategic synergy mergers, and the controlling merger loan proportion cannot exceed 70% of the transaction price [4] - A research team from the Institute of Metal Research of the Chinese Academy of Sciences has made a significant breakthrough by observing the "full temperature pressure card effect" in a material called potassium hexafluorophosphate (KPF6), which can achieve cooling effects across a wide temperature range [4] - The Hong Kong Stock Exchange's CEO announced that they will study the implementation of a 24-hour trading mechanism, following Nasdaq's plan to implement it in the second half of 2026 [4] Company News - Weicet Technology reported a net profit increase of 831% year-on-year in the first half of the year [8] - Heng Rui Pharmaceutical announced a net profit increase of 29.67% year-on-year in the first half of the year and plans to repurchase A-shares worth no less than 1 billion and no more than 2 billion yuan for employee stock ownership plans [8] - Muyuan Foods reported a staggering net profit increase of 1170% year-on-year in the first half of the year [9] - Tianwei Foods is planning to issue H-shares and list on the Hong Kong Stock Exchange [10] - Yunnan Zhiyie announced that there are currently no specific plans for large-scale production of 6-inch indium phosphide chips [10] - ByteDance denied rumors of collaboration with Chip Original Co. on AI chip design [10]

Core Viewpoint - The 2025 summer movie season in China has seen a total box office exceeding 10 billion yuan, with domestic films dominating the top five positions [1][9]. Group 1: Box Office Performance - The summer season features around 150 films across various genres, including historical, animation, comedy, and suspense, catering to diverse audience preferences [1]. - Notable films such as "Nanjing Photo Studio" and "East Extreme Island" have sparked significant viewer interest due to their real historical content and impactful scenes [1][3]. - The box office share from first-tier cities has rebounded, while films like "Nanjing Photo Studio" have also energized the market in third and fourth-tier cities [9]. Group 2: Animation Film Success - Domestic animated films like "The King's Avatar: For the Glory" and "Wang Wang Mountain Little Monster" have performed exceptionally well, with "Wang Wang Mountain Little Monster" setting a new record for animated films in China within two weeks of release [6][8]. - The animation industry in China has made significant advancements in aesthetics, industrial standards, narrative depth, and creative models, as evidenced by the success of these films [8]. Group 3: Consumer Engagement and Promotions - Various "movie+" promotional activities have been launched across regions to stimulate consumer engagement, enhancing the overall movie market vitality [8][9]. - The issuance of movie consumption vouchers, such as those in Zhejiang province totaling over 36.8 million yuan, has significantly boosted box office revenues, with a reported 85.81% year-on-year increase in ticket sales during a specific period [9]. Group 4: Non-Box Office Revenue Growth - The revenue from movie-related merchandise has increased by 120% year-on-year during the summer season, indicating a growing importance of non-box office income in the film industry [14]. - The success of merchandise tied to animated films, such as "Wang Wang Mountain Little Monster," demonstrates the commercial potential and cultural value of IP development, with rapid sales of related products [12][14]. Group 5: IP Development and Long-Term Revenue - The classic animated IP "Pleasant Goat and Big Big Wolf" has seen merchandise revenue account for 70% of its total income, significantly surpassing broadcast rights revenue [16]. - The retail sales of licensed products related to this IP have exceeded 1 billion yuan, showcasing the positive feedback loop between merchandise sales and continued IP development [16].

Group 1 - The total box office for the summer movie season in 2025 has surpassed 10 billion, with four out of the top five films being domestic productions [1] - Approximately 150 films were released this summer, covering various genres such as history, animation, comedy, and suspense, catering to diverse audience needs [3] - Anti-Japanese war-themed films like "Nanjing Photo Studio" and "East Extreme Island" have gained popularity, showcasing the historical struggles of the Chinese people and receiving positive reviews internationally [3][5] Group 2 - "The Little Monster of Wangwang Mountain" set a record for the highest box office for 2D animated films in China within two weeks of its release, indicating significant progress in the Chinese animation industry [7] - Various "movie+" promotional activities have been launched to stimulate consumer interest, with ticket sales in Zhejiang province reaching 275 million, a year-on-year increase of 85.81% [8] - The number of cinema screens in China increased by 2,100 in the first half of 2025, with 35% being special screening halls like IMAX, providing better support for quality content [10] Group 3 - The non-box office revenue from films is increasing, with merchandise sales for "The Little Monster of Wangwang Mountain" reaching over 40,000 units, indicating strong consumer demand [14] - The revenue from film-related merchandise has grown by 120% year-on-year during the summer season, with animated films becoming a key driver of the "movie+" economy [16] - The success of derivative products is creating a positive cycle that supports the development of original content, as seen with the "Pleasant Goat and Big Big Wolf" franchise, where merchandise revenue accounts for 70% of total income [16][18]

Group 1 - The movie "Wang Wang Mountain Little Monster" has achieved significant success, with box office revenue surpassing 700 million yuan, making it the highest-grossing Chinese domestic 2D animated film [2] - The film's characters, such as the cute pig monster and the chatty toad spirit, have gained a dedicated fan base, leading to a surge in related merchandise sales, particularly plush toys [2] - The collaboration between Hangzhou Wentongzi Cultural Creative Co., Ltd. and the film's production company has resulted in over 30,000 plush toys sold, with pre-orders extending 30 days into the future [2] Group 2 - The popularity of the "Wang Wang Mountain Team" is attributed to both the film's success and the emotional value provided by plush toys, which resonate with consumers in a fast-paced environment [3] - Data from Tmall indicates that plush fabric toys have the highest sales and growth rates in the toy category, reflecting strong consumer interest [3] - The cultural industry in Qiantang District has seen growth, with 156 cultural enterprises generating 19.086 billion yuan in revenue, a year-on-year increase of 11.3% [3]