以下文章来源于华人研究室 ，作者夕四 研究生活方式，洞察消费趋势 来源丨 华人研究室（ID：huarenclub） 作者丨 夕四 图源丨Midjourney 今年，注定是L abubu年！ 8月28号，泡泡玛特推出mini版Labubu，一个高10.5厘米的公仔，先不要惊讶它定价79元一只，留 些尖 叫 给 它开售 不到5分钟，两款盲盒直接售罄这一逆天的事实。 华人研究室 . 在二手平台，单只迷你版Labubu已经炒到300元/个，单组官方价1106元，在二手平台再翻一倍还不 够，达到2699元。 大家应该能发现，这几年火的都是一些实用性不大的东西。 肯德基与三丽鸥联名的Hello Kitty儿童数码相机桶，上线秒没，二手平台溢价4倍之多。 不光玩偶和联名桶，就连几分钱的"虚拟好运符" 、19.9元的抄经套餐，也逐渐晋升年轻人的新宠。 这些看似无用却被疯抢的现象，背后都指向同一个关键词：情绪经济。 为情绪买单，玩偶的爆火绝对是个鲜明的例子。 文明社会里，你有意识去找斗殴、打架的场面，可能很难，但在某些热门玩偶上线，你只要走进他们 的线下店，这种场面随机上演。 之前，某位台湾网友求助大陆同胞，问大陆人怎么进去的 ...

Core Viewpoint - Shanghai Disneyland's new product launch, "Duffy and Friends Summer Ocean Party Series," has generated significant consumer interest, leading to long queues and high resale prices on secondary markets [1][2][19]. Group 1: Product Launch and Consumer Behavior - The new product series was set to launch on July 8, with consumers starting to queue as early as July 7 evening, despite high temperatures around 32°C [1][8]. - Many consumers camped overnight, with reports of individuals waiting over 14 hours to enter the park for the launch [11][12]. - The online platform saw immediate sellouts of the new Disney dolls, indicating strong demand [4]. Group 2: Resale Market Dynamics - Resale prices for the new products have surged, with some items listed at over six times their original price, such as the green turtle keychain priced at 1129 yuan compared to its original price of 179 yuan [2][4]. - The phenomenon of "scalping" has emerged, with some individuals reportedly hiring others to queue for them, raising concerns among regular consumers about access to products [11][19]. - The secondary market for Disney collectibles has shown extreme price volatility, with past products experiencing significant price increases and decreases, highlighting the speculative nature of these transactions [21][22]. Group 3: Hotel and Early Access Incentives - Guests staying at Disneyland hotels received early access to the park, allowing them to purchase exclusive items, which has led to a new business model where hotel stays are resold for profit [13][14]. - The practice of reselling hotel stays for access to product launches has become common, with prices for such arrangements reaching several hundred yuan [14][17]. Group 4: Market Risks and Consumer Caution - Legal experts have warned about the risks associated with secondary market transactions, including issues of authenticity and potential legal disputes regarding contracts with minors [22]. - The market for Disney collectibles is characterized by significant price distortions, with popular items experiencing price surges while less popular items see steep declines, indicating a disconnect between price and intrinsic value [22].

Core Viewpoint - The article discusses the overwhelming demand and subsequent resale market for the new "Duffy and Friends Summer Ocean Party Series" merchandise released at Shanghai Disneyland, highlighting the intense competition among buyers and the role of scalpers in inflating prices. Group 1: Product Launch and Demand - On July 8, Shanghai Disneyland launched the "Duffy and Friends Summer Ocean Party Series" [8] - The merchandise was available both online and offline, with significant interest leading to rapid sellouts [10] - A single keychain from the series was priced at 179 yuan, while a set of seven keychains cost 1,253 yuan [12] Group 2: Resale Market and Scalping - Scalpers reportedly added a markup of 1,500 to 3,000 yuan on the original prices for the merchandise [10] - On second-hand platforms, prices for items have surged, with some keychains listed at over 600 yuan above the original price [12] - The highest resale price observed was for a keychain originally priced at 179 yuan, now listed at 1,129 yuan, marking a 6.3 times increase [31] Group 3: Consumer Behavior and Experience - Many consumers camped outside the park for hours, with some arriving as early as 5 PM the day before the launch [15] - The article notes that some individuals used "early access cards" to gain entry before the general public, further complicating the purchasing process [17] - The competition for purchasing rights involved a lottery system, where early arrival increased the chances of winning a purchase opportunity [20]