本报（chinatimes.net.cn）记者卢晓 北京报道 围绕"最后一公里"，电商巨头们正在即时零售战场展开激烈较量。 10月9日，京东物流宣布，其欲以2.7亿美元的总对价，从第一大股东京东集团手中收购达疆和达盛两家 全资子公司100%的股权。京东集团（下称"京东"）方面对《华夏时报》记者确认，京东物流拟收购的 标的即为原达达集团的即时配送业务。 在京东整合自家即时配送业务背后，包括外卖在内的即时零售，一直被互联网巨头们看作是自己的生意 增量场，一张精密的配送大网是它们比拼的关键。不过在这个有着复杂供应链的战场，零售巨头们要比 拼的显然不只是配送。 一桩内部收购 这桩2.7亿美元的收购，可以看作是京东对即时配送资源的内部整合。 据京东物流公告，达疆及达盛是京东集团从事本地实时配送服务业务的全资子公司，其中达疆为根据中 国法律成立的有限公司，目前注册资本总额为7亿美元。达盛则为于2025年1月根据香港法律注册成立的 有限公司。天眼查还显示，达疆全称为达疆网络科技（上海）有限公司，法人代表为此前曾担任京东到 家总经理的李昌明。 达盛和达疆都来自今年6月从美股完成私有化的达达。公开资料显示，达达成立于2014年 ...

2025.10. 09 本文字数：1239，阅读时长大约2分钟 作者 | 第一财经 陆涵之 此前，达达已经完成私有化并由京东全资拥有。4月1日，达达发布公告宣布已与母公司签署合并计 划，成为母公司的全资子公司，母公司由京东全资拥有。 对于本次收购，百联咨询创始人庄帅对第一财经记者表示，京东物流本次收购是为了提升其作为第三 方的物流服务能力，收购达达后可以给包括京东秒送、淘宝闪购、抖音小时达在内的多个平台提供即 时配送的物流服务。 从业绩表现看，达达的即时配送业务有着较大潜力。京东物流在公告中表示，目标业务在2025年上 半年除税后净利润为752万元，已转向盈利经营。根据达达此前的财报，本地即时配送业务达达秒送 是达达旗下增长较快的业务。达达2024年财报显示，2024年总净收入为96.64亿元，同比下滑8%。 达达秒送产生的净收入由2023年的40.15亿元增长44.6%至2024年的58.05亿元，增长主要是因为向 各连锁商家提供的同城配送服务订单量增加。业绩下滑是因为京东秒送收入同比下滑40.6%至38.59 亿元，主要是因为在线广告及营销服务收入减少，以及履行服务及其他收入减少。 今年以来，京东持续布局 ...

本文为节选内容 更多报告，关注公众号：大消费市场调研 美团：复用配送网络强化规模效应，闪电仓模式迅速拓宽市场 美团的即时零售业务主要包括美团闪购、小象超市。1）美团闪购：采用与各类零售商家以及本地商家合作的模式，依托美团外卖配送网络，提供日用 品、食品、医药健康等商品的快速配送服务。其中闪电仓是一种纯线上的便利店前置仓模式，由美团闪购于2020 年推出，专注于服务线上用户，能够在 半小时内将商品送达消费者手中。商家负责选址、租仓、采购、日常运营及人员管理，美团提供线上流量扶持、选品建议、智能调度系统（如牵牛花系 统）及履约培训，帮助商家优化库存周转和配送效率。据21 世纪商业评论数据，一个闪电仓的投资门槛为25 万元，大部分为货品成本，其余为房租、货 架、人员成本，总投资额为20-50 万元。2）小象超市：美团自营的即时零售前置仓项目。据联商网数据，初始投入约200 万元左右。 | 业态名称 | 推出时间 | 模式特点 | 经营状态 | | --- | --- | --- | --- | | 快驴 | 2016 年 | B2B 生鲜批发 | 公司中 | | 小象生鲜(原掌鱼生鲜) | 2017 年 | 自营生 ...

前置仓正在进行着自我突围。加重资产、深入生产环节，试图在对手熟悉的流量和补贴战场之外，开辟一条新航线，构筑差异化。 前置仓混战打到今天，早已不是拼速度和补贴的二维游戏。 叮咚买菜交出首份全年盈利，朴朴超市在福建筑起深厚护城河，这个曾被资本催熟、又被质疑模式的行业，总算迎来一丝喘息。 可战场从来没有真正平静过。 美团闪购、淘宝小时达、京东秒送等巨头正带着流量和庞大生态高速杀入，把"半小时送达"从生鲜拓展到几乎所有品类。战线被迅速拉长，战火像漩涡般 把所有玩家卷进来，逼得每一家不得不应战。 对于小象超市、朴朴超市、叮咚买菜这些原生前置仓选手来说，早期的优势在被蚕食，必须想出全新的打法，才能在这场竞争维度更高的战争中活下去。 前置仓餐饮化 餐饮化，是一种解法。 近期，不少前置仓企业开始试水餐饮业务。小象超市推出了果切业务，朴朴超市在福州总部开出了"朴朴厨房"。前置仓不再只是商品的中转站，而是向上 游的加工、制造环节延伸。 这种调整并不仅是多增几个品类，更是对盈利模式的一次结构性重构。 以朴朴厨房为例，这是一个全自营的业务，涵盖快餐、简餐、现制饮品等多个方向，直奔年轻白领的工作餐市场。朴朴敢入局，是因为它在供应链和履 ...

日前，据多家媒体报道，原京东秒送业务负责人杨文杰在被调离岗位三个多月后，已于近期正式从京东离职。 据悉，早在今年5月，负责京东外卖配送业务的杨文杰已被调往京东零售政企事业部，转而负责中小客户相关沟通工作。 公开资料显示，杨文杰在加入京东之前，曾是美团外卖的早期核心成员。他于2016年3月担任美团外卖业务发展部总经理，负责过美团外卖的整体商流工 作。2024年，杨文杰加入京东，并出任京东集团副总裁、达达秒送总经理，负责京东秒送平台的配送服务体系建设。 ...

无缝衔接国庆中秋双节"超级黄金周"，2025年"双11"即将全面启动。 9月29日，京东宣布，2025年京东"双11"将于10月9日晚8点现货开卖，相较去年提前了5天。《每日经济 新闻》记者注意到，抖音电商"双11"也在同日0点开启。天猫则稍晚，于10月15日开启预售。 更长的赛程，更急的"抢跑"。"双11"走过第17个年头，已从2009年的单日促销，逐渐被拉长为超过一个 月的周期。电商十年嬗变，各类促销节几乎塞满全年，消费理性逐渐回归。但对平台以及商家端而 言，"双11"仍然是年末最硬的一场仗。 "官方直降、低至1折"——虽然京东对消费端的补贴简化为了8个字，但给商家的补贴和激励丝毫没手 软，将先投20亿元红包及亿级流量作为广告激励，"招兵买马"火力全开。 天猫则在"双11"前完成与Lazada的系统打通，还提出天猫超市走向近场闪购。过去两个月，天猫超市闪 购从全国20城扩展至31城。这个"双11"，即时零售的竞争或将延续外卖大战的力度。 虽然各类大促节点在直播间全年无休，但抖音、快手电商还是为了本次"双11"早早召开了商家大会，严 阵以待。 "招兵买马"，京东砸20亿元抢商家 突破"10月中旬"的大促消费 ...

Core Viewpoint - The takeaway from the article is that the recent intense competition in the food delivery industry, characterized by significant financial investments from major players, has not resulted in a clear winner, and the market is now entering a phase of regulatory oversight and strategic realignment [1][25]. Group 1: Industry Dynamics - The food delivery market has seen over 300 billion yuan invested by major players like JD, Meituan, and Alibaba in a subsidy war, yet no clear winner has emerged from this competition [2][5]. - The competition has led to a shift in market share, with Meituan's market share dropping from over 70% to 65%, while Alibaba's Ele.me has increased its share from approximately 11%-13% to 28% [5][19]. - The intense competition has also resulted in a significant increase in order volumes, with daily orders in the instant retail market rising from 100 million at the beginning of the year to nearly 300 million by August [8][19]. Group 2: Financial Impacts - Despite the increase in order volumes, the financial toll has been severe, with Meituan's net profit plummeting by 89%, JD's by 50.8%, and Alibaba's by 18% [5][21]. - The article highlights that the subsidy strategy has created a dependency on discounts, leading to a situation where many small and medium-sized businesses are struggling to maintain profitability [24][25]. Group 3: Strategic Responses - In response to the competitive landscape, JD has focused on maintaining its logistics advantages and has introduced its own food delivery service, while Meituan is adjusting its commission structure to support merchants [10][22]. - Alibaba is leveraging its existing platforms to integrate food delivery services, aiming to enhance user engagement and drive cross-marketing opportunities [13][22]. - The regulatory environment is shifting, with new guidelines being proposed to ensure fair competition and protect the interests of riders and merchants [1][24]. Group 4: Future Outlook - The article suggests that the future of the food delivery market will depend on how well companies can adapt to a post-subsidy environment, focusing on efficiency and ecosystem development rather than aggressive discounting [25][26]. - The potential for growth in the instant retail market is significant, with projections indicating a compound annual growth rate of 10% from 2024 to 2029, reaching a market size of 3.8 trillion yuan [19].

Core Insights - The iPhone 17 series has been launched with a pricing strategy of "more for the same price," innovative design, and anticipated AI features, creating significant market excitement and prompting competitors to adjust their strategies [1][10] - Consumer behavior has shifted towards more rational purchasing decisions, with a focus on comparing channels, waiting for reviews, and considering discounts rather than impulsively buying the latest model [1][5] Consumer Trends - The primary drivers for upgrading to the iPhone 17 are ecosystem experience (30.68%) and specific new features (28.36%) [3][5] - A significant portion of users (62.32%) opted for the Pro/Pro Max models, with 35.42% choosing the Pro Max, indicating a trend towards higher-end models [2][6] - The most popular storage option is the 512GB version (44.25%), surpassing the 256GB version (36.82%), reflecting a clear trend of consumption upgrade [2][6] Purchase Behavior - During the initial sales period, 37.98% of users successfully purchased the iPhone 17, while 97.05% of those who did not purchase indicated plans to buy in the future, suggesting strong ongoing demand [5][20] - Among those who did not purchase, 43.52% are waiting for promotional discounts, indicating price sensitivity remains a key consideration [5][20] Channel Preferences - Online purchasing dominates, with 79.98% of users buying through online channels, primarily on JD.com (72.83%), significantly outpacing other platforms [10][12] - The assurance of product availability is a critical factor for consumers, with 42.12% choosing JD.com for its reliable stock [12][15] Logistics and Service - Fast delivery and robust after-sales service are crucial for customer satisfaction, with 33.96% of users willing to pay extra for quicker delivery [16][18] - JD.com’s logistics capabilities have been highlighted, with over 30,000 users signing for their devices on the first day, and a fourfold increase in trade-in sales compared to the previous year [20][21]

Group 1 - Xtep officially joined JD's express delivery service, with over 2,500 offline stores offering a full range of products for a fast shopping experience [1] - The trend in sports consumption is becoming more diversified and personalized, with a significant increase in demand for convenience in shopping [3] - Recent sales data from JD's express delivery shows a notable increase in sports apparel and footwear sales, with sports apparel sales up 275% year-on-year and sports footwear sales up 266% [3] Group 2 - The State Council recently issued guidelines to enhance the sports industry, aiming to cultivate world-class sports enterprises and expand the sports industry scale to over 7 trillion yuan by 2030 [5] - Xtep's partnership with JD's express delivery not only meets immediate consumer needs but also signals a transformation in the sports goods industry [5] - By leveraging JD's express delivery capabilities, Xtep can quickly deliver products to consumers, enhancing both online and offline shopping experiences [7] Group 3 - Xtep's revenue reached nearly 7 billion yuan in the first half of 2025, and it has become the top brand in terms of wear rate in major domestic marathon events [7] - Consumers can purchase a variety of Xtep products, including professional racing shoes and casual running shoes, through JD's express delivery [7] - Promotions are available for consumers on JD's app until September 30, offering discounts on purchases [7] Group 4 - JD's express delivery has attracted various domestic and international brands, and it plans to continue expanding its brand partnerships to enhance product offerings and consumer convenience [9]

Core Insights - The rise of instant retail in China is driven by a combination of technological advancements, changing consumer habits, and innovative business models, filling the gap between online and offline retail [2][3][4] - The instant retail market in China is projected to grow at a compound annual growth rate of 10%, reaching 3.8 trillion yuan by 2029 [2] Group 1: Consumer Demand - Consumers increasingly expect immediate satisfaction, leading to a shift from traditional e-commerce to instant retail, where delivery times can be as short as 30 minutes [4][5] - The demand for instant retail is particularly strong among urban professionals and young parents who prefer to "buy time" with their money, seeking both the certainty of offline products and the variety of online platforms [4][5] Group 2: Supply Side Evolution - Traditional retailers are transitioning from being disrupted to actively participating in instant retail, leveraging existing inventory and expanding service areas without increasing physical space [6][20] - Digital transformation is essential for brands, as partnering with instant retail platforms allows them to focus on products and supply chains while benefiting from enhanced logistics and technology [6][20] Group 3: Capital Investment - Major players like Meituan, JD, and Alibaba are heavily investing in instant retail, viewing it as a multi-trillion yuan market, which accelerates market maturity and user habit formation through subsidies and technological advancements [7][8] Group 4: Competitive Landscape - The competition among major platforms is intensifying, with Meituan, JD, and Alibaba each launching aggressive initiatives to capture market share, such as Meituan's "Meituan Flash Purchase" and JD's "JD Seconds" service [8][9] - Instant retail is reshaping consumer behavior, with non-food orders on platforms like Taobao Flash Purchase accounting for 75% of transactions, indicating a shift in consumption patterns [8][9] Group 5: Brand Strategies - Brands are not merely adding sales channels but are undergoing strategic transformations to meet the evolving consumer landscape, utilizing platform infrastructure to enhance customer engagement and satisfaction [17][18] - The collaboration with instant retail platforms allows brands to optimize inventory management and marketing strategies, enhancing their overall operational efficiency [19][20] Group 6: Impact on Traditional Retail - Instant retail poses challenges to traditional shopping malls, as it disrupts the convenience and sales logic that malls have relied on, leading to potential declines in foot traffic and sales [29][30] - Malls must adapt by enhancing their value propositions, focusing on experiential and social aspects of shopping that instant retail cannot replicate [35][36]