Core Insights - The article highlights the exceptional service philosophy of Li Feifei, a manager at Shamanlisa, emphasizing the importance of creating a warm and trusting environment for customers through meticulous attention to detail and personalized care [2][4][6] Group 1: Service Philosophy - Li Feifei believes that the essence of service lies in the details, creating a comfortable atmosphere by adjusting room temperature, playing preferred soft music, and using soft lighting [2] - The concept of "five senses and seven feelings" is central to the customer experience, ensuring that clients feel relaxed and open to the services provided [2] Group 2: Personalized Care - Li Feifei emphasizes the importance of warmth in service, starting with warming her hands and essential oils to ensure a comforting experience for customers [2] - A specific case is highlighted where a customer, Ms. Feng, received a tailored care plan that significantly alleviated her long-standing discomfort after just one session, showcasing the effectiveness of personalized service [4] Group 3: Team Leadership - As a store manager, Li Feifei instills a culture of customer satisfaction within her team, encouraging them to adopt the perspective of customers through role-reversal exercises [6] - The team is trained to recognize subtle customer needs and respond with genuine care, making warm service a hallmark of Shamanlisa's brand identity [6]

Core Viewpoint - The company is focusing on a dual-brand strategy through the acquisition and integration of Narier and Siyuanli, aiming to enhance operational efficiency and establish a strong presence in high-end commercial areas, with a significantly lower customer acquisition cost compared to industry averages [1] Event Summary - On October 15, the company announced a plan to acquire 100% equity of Siyuanli, the third-largest beauty service brand in China, for a consideration of 1.25 billion RMB [1] - On November 4, the company announced a commitment to distribute dividends of no less than 50% of the net profit attributable to shareholders for the next three complete fiscal years, barring any special circumstances [1] Business Integration - The acquisition of Siyuanli will enhance the company's mid-to-high-end market positioning, with Siyuanli projected to generate revenue of 849 million RMB in 2024 and operate 163 beauty service stores and 19 medical beauty clinics across 48 cities by mid-2025 [1] - The acquisition will consolidate the top three beauty service brands in the country, capturing 42% of high-end commercial properties in first and second-tier cities, thereby strengthening overall competitiveness and leveraging synergies [1] - Siyuanli's net profit is expected to reach 81 million RMB in 2024, with potential for profit margin improvement similar to Narier's post-acquisition performance [1] Financial Metrics - The acquisition price of 1.25 billion RMB corresponds to a TTM P/E ratio of approximately 17, which is lower than the valuation of listed companies, and the payment will be made through a combination of cash and share issuance [1] - The company has repurchased 605,500 shares recently, with plans to maintain a dividend payout ratio of at least 50% over the next three years, enhancing long-term return attractiveness [2] Profit Forecast - The company expects to optimize its business model further during the expansion process, with updated net profit projections for 2025-2027 at 372 million, 409 million, and 486 million RMB, corresponding to P/E ratios of 18X, 17X, and 14X respectively, maintaining a "buy" rating [2]

Core Viewpoint - The acquisition of Siyanli by Meili Tianyuan Medical Health (02373) is expected to solidify its position in the mid-to-high-end beauty care services market, with potential for further optimization in its business model through both organic and external growth strategies [1][2] Group 1: Acquisition Details - The company announced on October 15 that it will acquire 100% equity of Siyanli, the third-largest beauty service brand in China, for a consideration of 1.25 billion RMB [1] - Siyanli operates 163 beauty service stores and 19 medical beauty clinics across 48 cities in China, with approximately 60,000 active members [2] - The acquisition is expected to enhance the company's overall competitiveness and leverage synergies, as it will consolidate the top three beauty service brands in the country [2] Group 2: Financial Projections - The company updated its net profit forecasts for 2025-2027 to 372 million, 409 million, and 486 million RMB, respectively, with corresponding P/E ratios of 18X, 17X, and 14X [1] - Siyanli is projected to achieve a net profit of 81 million RMB in 2024, with expectations of improving its profit margin from 6.5% in 2023 to 10.4% by the first half of 2025 after integration [2] - The acquisition price corresponds to a TTM P/E valuation of approximately 17 times, which is lower than the valuation of the listed company [2] Group 3: Shareholder Returns - The company plans to maintain a dividend payout of no less than 50% of the net profit attributable to shareholders for the next three complete financial years [1][2] - The company has been actively repurchasing shares to support its market price, having repurchased 605,500 shares out of an authorized 23.58 million shares [2]