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苏州树山:“场域消费”点燃乡村振兴引擎
Xin Lang Cai Jing· 2026-01-30 15:35
据不完全统计,树山村的粉墙黛瓦间,藏着四家"小而美""调性十足"的服饰店。它们不喧哗,不张扬, 却串联起咖啡、轻食、民宿、研学等业态,形成"逛—吃—宿—玩—学"一条龙链条。 当下,青山绿水的发展模式逐渐超越传统的"门票经济",迈入以体验与场景为核心的"场域经济"新阶 段。"我们所要思考的,是如何将不设围墙、不收门票的公共空间,打造为'永不落幕的磁场',使消费 在精心营造的场景中自然生发、持续流动,并将以往'看风景'式的一次性消费,升级为'住下来、慢体 验、多元化'的复合型消费形态。"通安镇相关负责人表示,树山村正通过一系列新兴业态的引入与实 践,为这一命题书写前瞻性答卷。 坐落在树山村口的同欣锦罗文化馆,将宋锦、绫罗等非遗精粹引入乡村。传承人于此设案织造,构筑了 一个可感可触的鲜活非遗现场。文化馆负责人王书涵表示,择址树山,意在让精湛工艺落笔于乡村的自 然画卷之中,使产品在与山水田园的对话中,实现从"观看"到"感知"的价值转化,从而生发出更饱满 的"情绪价值"。 由创客李智打造的"白日梦想"摄影基地,如同一场别致的美学实践:它将鲜明的南法风情,巧妙复刻于 江南庭院的空间肌理中。这处总面积600平方米的基地,凭 ...
南宁市场在售的高价“网红黑梨”,是什么来头?专家揭秘
Xin Lang Cai Jing· 2026-01-15 23:33
本文转自【南国早报】; 近日,南宁市市场上一款售价最高达30元/公斤的"大凉山大黑梨",勾起了市民的好奇心,不少人掏钱尝鲜。南国早报全媒体记者现场走访发现,这款黑 梨表层粗糙且带有黏糊物质,触感与普通鲜梨截然不同。果树专家证实,国内并无原生黑皮梨品种,其黑色表皮实则是瞬间高温蒸汽处理后的结果。 市场上售卖的"大黑梨"透过果蒂可见绿色果皮。 尝鲜市民吃过一口后当即决定买两个,称重结算时账单显示26元,这一价格让围观者直呼太贵。 如此昂贵的黑梨,究竟是什么品种?广西特色作物研究院、国家梨产业技术体系桂林综合试验站站长易显荣给出了答案:这是经过瞬间高温处理的玉露香 梨。 易显荣介绍,早在2021年,市场上就开始出现标注"藏乌梨""黑宝石梨"等名称的黑梨,这类梨果果皮乌黑、价格不菲,但其具体品种和来源却始终不明。 事实上,梨树品种中,西藏昌都虽有乌梨,但该品种果实后熟后,果皮和果肉会均变为黑褐色,且肉质较粗、味甜酸并带有涩味,品质较差,与市面上这 款黑皮白肉的梨果截然不同。 1月14日,记者来到建政市场,两名摊贩售卖的黑梨格外吸睛,不时有市民驻足询问:"这是不是冻梨?"摊贩则表示:"这是正宗四川大凉山的黑梨。" 市场 ...
上海供销“节气市集”:汇全国供销优品 促消费提质升级
Xin Hua Cai Jing· 2025-09-21 04:07
Core Viewpoint - The "Seasonal Market" initiative in Shanghai aims to enhance agricultural product consumption and promote regional agricultural collaboration through themed exhibitions and cultural experiences [1][2][3] Group 1: Event Overview - The "Autumn Equinox" themed exhibition in Qingpu, Shanghai, features 34 booths across four areas, showcasing seasonal agricultural products, local specialties, and handicrafts [1] - The event integrates the "Autumn Equinox" with the 2025 Chinese Farmers' Harvest Festival, highlighting local products like "Qingpu Thin Rice" and "Liantang Reed" [1] Group 2: Agricultural Collaboration - The market invites enterprises from regions like Yunnan, Xinjiang, and Qinghai, promoting local specialties such as walnuts and mushrooms to expand sales channels for western farmers [1][2] - A partnership with 21 cities in the Yangtze River Delta has been established, achieving a participation rate of 51.77% for local agricultural enterprises [2] Group 3: Consumer Experience - The initiative creates a "Seasonal Market" IP, offering diverse experiences tied to the 24 solar terms, enhancing consumer engagement through cultural activities [2] - The market aims to connect farmers' production with urban consumption, enriching city life and supporting rural revitalization [3]
时令蔬果丰富居民“菜篮子” “小果子”撑起乡村振兴“大产业”
Yang Shi Wang· 2025-09-18 06:21
Group 1 - The article highlights the fruitful harvest season for various fruits and vegetables across different regions in China, emphasizing the positive impact on local economies and farmers' livelihoods [1][2] - In Anhui Province, the ecological pear orchard is expected to yield 500 tons of pears this year, thanks to scientific planting techniques that enhance fruit size and sugar content [1] - Zhejiang Province's grape harvest spans 67,000 acres, with e-commerce platforms facilitating direct sales and promoting agricultural standardization and branding [1] - Shandong Province's cucumber planting base has integrated over 20 million yuan in agricultural funds to modernize farming practices and consolidate land for efficient production [1] - In Hunan Province, winter melons are being harvested under economic forest trees, with upgraded processing lines capable of handling over 200 tons daily, addressing local supply and demand [1] Group 2 - In Hubei Province, the kiwi and grape harvest in Daye City has led to significant economic benefits, with a total output value of 130 million yuan from 26,000 acres of land, creating nearly 4,000 jobs [2] - The local kiwi variety is noted for its larger size and juiciness compared to supermarket offerings, enhancing the appeal for both tourists and consumers [2]
时令蔬果丰富居民“菜篮子” "小果子"撑起乡村振兴"大产业"
Yang Shi Wang· 2025-09-18 02:58
Core Insights - The agricultural sector is experiencing a fruitful harvest season, with various fruits and vegetables being collected across different regions, enhancing the food supply for urban and rural residents [2] Group 1: Fruit Harvests - In Anhui Province, the pear orchard in Yuanzhuang Village is expected to yield 500 tons of pears this year, thanks to scientific planting techniques that have resulted in larger and sweeter fruit [4] - Zhejiang Province's 67,000 acres of grapes are being marketed through e-commerce platforms, which not only address immediate sales issues but also promote standardization and branding in agriculture [6] - In Hunan Province, the winter melon harvest is thriving, with a processing capacity exceeding 200 tons per day, addressing both local and regional sales needs [11] Group 2: Economic Impact - In Dazhou City, the development of specialty fruit industries such as kiwifruit and grapes has led to a total output value of 130 million yuan, creating nearly 4,000 jobs through the leasing of 26,000 acres of land [19] - The organic kiwifruit base in Dazhou is attracting tourists for on-site picking experiences, highlighting the dual benefit of agricultural production and tourism [17]
“爱心货车”,把农产品送出山
Ren Min Ri Bao· 2025-09-10 22:13
Core Points - The article highlights the success of a village assistance program that has significantly improved the income of local farmers through effective marketing of their agricultural products [1][2] - The initiative, referred to as the "Love Truck," has facilitated the sale of nearly 10 million yuan worth of agricultural products over the past four years, enhancing the financial well-being of the villagers [2] Group 1 - The program began in July 2021, focusing on connecting local farmers with the purchasing needs of over 800 faculty members from a nearby college [1] - Farmers have reported substantial increases in income, with one farmer stating that the assistance team helps sell over 20,000 pounds of pears annually, generating significant revenue [1] - The initiative has enabled villagers to sell various products, including pears, pigs, chickens, and goats, leading to improved livelihoods [1] Group 2 - The "Love Truck" initiative has transformed the sales landscape for farmers in the mountainous region, allowing them to access broader markets [2] - The program has resulted in a notable increase in the villagers' income and overall happiness, as evidenced by their improved financial status and smiles [2]
江苏苏州:致富“靠山”就是“三棵树”
Xin Lang Cai Jing· 2025-08-23 21:07
Core Viewpoint - The development of Shushan Village, facilitated by the construction of a wooden plank road, exemplifies an "ecological economics" model that integrates agriculture, tourism, and environmental protection, leading to increased income for villagers and sustainable development [1][15]. Group 1: Economic Development - The wooden plank road, approximately 3.6 kilometers long, has transformed Shushan Village by enhancing agricultural management and improving the freshness of farm products [5][15]. - The village's annual income has exceeded 10 million yuan, with average household income surpassing 300,000 yuan, driven by agricultural sales and rental of residential properties [15]. Group 2: Ecological and Cultural Impact - The plank road promotes an immersive recreational experience while preserving the natural landscape, thus creating an "ecological path" for sustainable tourism [1][15]. - New businesses, such as homestays and cultural centers, have emerged along the plank road, enriching the local economy and attracting both tourists and returning residents [11][13]. Group 3: Community Engagement and Transformation - Initially met with skepticism, the plank road has become a symbol of community pride and economic opportunity, leading to a resurgence of local entrepreneurship [7][9]. - The integration of ecological protection with industrial development has created a "scene economy," moving away from traditional ticket-based revenue models [15].
金融助力千亩梨园“香飘万里”
Jin Rong Shi Bao· 2025-08-14 03:06
Core Insights - The article highlights the successful harvest season of "Cui Guan Pear" in Jiangsu's Shuyang County, driven by local agricultural initiatives and financial support from Shuyang Rural Commercial Bank [1][3][4] Group 1: Agricultural Development - Shuyang County has implemented land transfer initiatives since 2018, achieving a contiguous planting area of 3,000 acres for "Cui Guan Pear" [3] - The cooperative led by Xia Jinren has utilized both online and offline sales strategies, with projected sales of over 8 million pounds and revenue exceeding 40 million yuan by 2025 [3] Group 2: Financial Support - Shuyang Rural Commercial Bank has provided over 2 million yuan in loans to the cooperative, facilitating their operational needs and enhancing sales capabilities [4] - The bank has introduced tailored financial products such as "Sunshine e-loan" and "Huinong Quick Loan" to meet the specific funding requirements of fruit sellers and farmers [5] Group 3: Community Engagement and Education - The bank has engaged in on-the-ground outreach to educate farmers about financial products and services, enhancing their financial literacy and risk management skills [5] - Future plans include focusing on the development of specialized credit products to cater to the diverse needs of farmers and support local agricultural initiatives [6]
镇湖黄桃上市 桃王争霸赛举行
Su Zhou Ri Bao· 2025-08-11 00:16
Core Insights - The event held on August 10 showcased the launch of the "New Hope" Peach King Competition, highlighting the sweetness and appealing shape of the local Huang peach, which symbolizes good fortune [1] Group 1: Industry Development - The Zhanhu peach orchards span 1,500 acres, yielding an annual output exceeding 3 million pounds, significantly contributing to the income of over 1,000 local farmers [2] - A strategic cooperation agreement was signed between Zhanhu Street and logistics companies, enhancing the distribution and marketing of local agricultural products [2] Group 2: Cultural and Economic Integration - Three carefully designed agricultural and cultural tourism routes were introduced, linking the peach orchards with Suzhou embroidery culture, promoting local tourism and consumption [2] - The establishment of the Suzhou High-tech Zone Fruit Alliance aims to promote the collective branding and industrial development of local specialties like Huang peaches and Cui Guan pears [2]
中国经济样本观察·县域样本篇丨四川山区小县为何吸引“村播”扎堆?
Xin Hua Wang· 2025-06-20 05:25
Core Insights - The article highlights the rapid growth of the digital economy in Cangxi County, Sichuan, driven by e-commerce and live streaming initiatives, attracting young talent and digital enterprises [1][3][4] Group 1: Digital Economy Growth - Cangxi County has attracted 33 digital enterprises and over 1,200 young people returning to engage in e-commerce, with projected e-commerce sales of agricultural products exceeding 350 million yuan in 2024 [1][3] - The county has successfully cultivated 473 "village broadcasters" and 35 live streaming teams, conducting over 1,200 live sales events, generating an additional income of 7.362 million yuan for farmers [2][3] Group 2: Infrastructure Development - Cangxi has established a robust logistics framework, including one county-level cold chain logistics center, 120 township-level distribution centers, and over 160 cold storage facilities, enhancing the e-commerce service system [4][5] - The county's logistics strategy includes a centralized transportation model to ensure delivery within 48 hours to administrative villages [4] Group 3: Talent Development and Training - The county has invested 1.3 million yuan in a "one village, one broadcaster" training program, achieving full coverage of 454 villages and communities [5][7] - Local initiatives focus on integrating education, technology, and talent development to enhance the skills of villagers in e-commerce and live streaming [7] Group 4: Agricultural Upgrading - Cangxi is working on upgrading its agricultural sector by focusing on standardized production bases for key products like kiwifruit and snow pears, aligning with e-commerce demands [6][7] - The county aims to establish three e-commerce live streaming economic industrial belts and plans to cultivate 100 e-commerce teams, 1,000 live streamers, and 10,000 e-commerce talents by 2027 [7]