Core Insights - "Pain Gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, significantly higher than the daily gold price [1][3] - The demand for "Pain Gold" products, which incorporate anime elements, is driving a surge in sales for various gold jewelry brands despite an overall weak gold consumption market [5] Group 1: Market Trends - Several "Pain Gold" products have been sold at 2-3 times the daily gold price since 2025, leading to a supply shortage [1] - A notable example includes a collaboration between Lao Miao Gold and the IP "Tian Guan Ci Fu," with a complete set selling for approximately 16,600 yuan, translating to about 1509 yuan per gram [3] Group 2: Consumer Behavior - Young consumers are increasingly purchasing "Pain Gold" not just for investment but also for emotional connection to their favorite IPs, indicating a shift in consumer sentiment towards gold products [5] - The emotional and social currency associated with these products encourages young consumers to pay a premium, as seen in the rapid sell-out of collaborations with popular franchises like "Mobile Suit Gundam" and "Saint Seiya" [5]

Group 1 - The term "pain gold" is gaining popularity among young consumers, with prices reaching up to 2800 yuan per gram, nearly three times the daily gold price since 2025 [1] - "Pain gold" products, which incorporate anime elements, are becoming a growth point for several gold jewelry brands amid an overall weak gold consumption environment [1][5] - A collaboration between Lao Feng Xiang and Bandai Namco released a pure gold series priced at 80,000 yuan, which sold out quickly, indicating strong demand for these themed gold products [5] Group 2 - A gold product set from Lao Miao, in collaboration with "Tian Guan Ci Fu," was listed on a second-hand platform for 16,600 yuan, with an estimated price of 1509 yuan per gram based on its weight of approximately 11 grams [3] - The popularity of these products is reflected in social media engagement, with related posts receiving over 70,000 likes [1] - The collaboration between Chow Tai Fook and "Gigi Kawa" resulted in a gold pendant priced at 2800 yuan per gram, which is 2.76 times the daily gold price, and it quickly sold out in physical stores [5]

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices for certain gold products being driven up to nearly double the daily gold price since 2025, leading to a supply shortage [1] - The rise of "pain gold" is attributed to its emotional connection and social currency among young people, who are willing to pay a premium for items linked to their favorite IPs [8] Group 1: Market Trends - The "pain gold" concept, originating from Japanese otaku culture, involves adding anime elements to items, making it a form of expression for fans [7] - The browsing volume for the hashtag 痛金 on Xiaohongshu has surpassed 2.25 million, indicating significant interest [7] - In the past year, transactions for IP gold products on Taobao have increased by 294%, prompting the platform to create a dedicated category for "IP gold" [7] Group 2: Product Pricing and Demand - A gold note product originally priced at 899 yuan per gram is now being resold for nearly 1,600 yuan on second-hand platforms, reflecting a significant markup [3] - A gold jewelry set in collaboration with "Tian Guan Ci Fu" is being sold for 16,600 yuan on second-hand platforms, with an estimated price of 1,509 yuan per gram [3] - The collaboration between Lao Feng Xiang and Bandai Namco for a gold series priced at 80,000 yuan sold out quickly, demonstrating strong demand [7] Group 3: Investment Potential - Some collectors have reported significant appreciation in the value of "pain gold," with one collector noting a potential increase of over 120,000 yuan in value [7] - A limited edition gold collectible from Lao Feng Xiang originally priced at 880,000 yuan is now valued at over 1 million yuan, highlighting the investment potential of these items [7] - The price of gold has risen by approximately 25% since April 2025, further enhancing the value of these collectibles [8]

Core Insights - The trend of "pain gold" is gaining popularity among young consumers, with prices reaching as high as 2800 yuan per gram, nearly double the daily gold price since 2025 [1][8] - Various gold products linked to popular IPs are experiencing significant price increases, with some items being sold at nearly double their original prices on secondary markets [4][7] Industry Trends - The overall gold consumption market is currently weak, but collaborations between gold brands and popular anime or gaming franchises are emerging as growth points for several jewelry brands [7] - Notable collaborations include a high-priced pure gold series from Old Fengxiang and Bandai Namco, which sold out quickly, and a gold pendant from Chow Tai Fook priced at 2800 yuan per gram, 2.76 times the daily gold price [7] Consumer Behavior - Young consumers are increasingly purchasing "pain gold" not only for its aesthetic appeal but also for its perceived value retention, as it combines emotional connection with collectible attributes [6][8] - A collector reported that the value of certain "pain gold" items has appreciated significantly, with one item originally priced at 880,000 yuan now exceeding 1 million yuan due to rising gold prices and limited availability [7][8]