Core Insights - The rise of "pain gold" among young consumers is attributed to its association with anime IPs, leading to a significant increase in demand and prices, with some products reaching up to 2800 yuan per gram, nearly three times the daily gold price [1][5][17] - The market for IP gold products has seen a staggering 294% year-on-year growth in transactions, indicating a shift in consumer preferences towards collectible and emotionally resonant gold items [1][3][17] Group 1: Market Trends - "Pain gold" has become a popular investment choice for the younger generation, with some items being resold at nearly double their original prices, reflecting a strong secondary market [3][5] - The trend of combining gold with anime IPs has revitalized the jewelry market, attracting a new demographic of consumers who value both aesthetic and investment potential [1][8][16] Group 2: Consumer Behavior - Young consumers are increasingly drawn to gold items that offer emotional value and personalization, such as DIY jewelry, which enhances their appeal beyond traditional gold purchases [10][12][14] - The emotional connection to anime characters and themes drives young consumers to pay premium prices for "pain gold," as it serves as both a collectible and a status symbol [17] Group 3: Industry Implications - The success of "pain gold" highlights the need for jewelry brands to innovate and cater to the emotional and aesthetic desires of younger consumers, which could lead to sustained growth in this segment [1][16][17] - As gold transitions from a traditional investment to a fashionable item, brands must adapt their marketing strategies to engage with the younger audience effectively [15][17]

Core Viewpoint - The rise of "pain gold" jewelry, which combines gold with popular IP images, is gaining traction among young consumers, being perceived as a valuable investment opportunity [1][2]. Group 1: Market Trends - The browsing volume of "pain gold" topics on social media platforms has exceeded 2.25 million [3]. - In the past year, transactions of IP gold products have increased by 294%, with some e-commerce platforms establishing dedicated categories for "IP gold" [8]. - The price of "pain gold" products is generally higher than that of regular gold jewelry, with some items being resold at nearly three times their original price [1][13]. Group 2: Consumer Behavior - Young consumers, particularly those aged 18 to 34, contribute over one-third of gold jewelry sales, indicating a shift in purchasing power towards this demographic [15]. - The emotional connection and cultural expression associated with IPs encourage young consumers to pay a premium for "pain gold" products [15][14]. - A collector reported that the value of certain "pain gold" items has appreciated significantly, with some items seeing increases of over 120,000 yuan [7][13]. Group 3: Product Examples - Notable collaborations include Chow Tai Fook's partnership with chiikawa, selling a product for 560 yuan with a gold weight of 0.2 grams [9]. - Another example is the Pikachu gold card sold by Lao Feng Xiang for 888 yuan, weighing 0.5 grams [12]. - The Saint Seiya gold ornament priced at 890,000 yuan weighs 666 grams, showcasing the high-end market segment of "pain gold" [12].