Investment Rating - The investment rating for the company is "Buy-A" with a 6-month target price of 17.28 CNY, compared to the current stock price of 15.63 CNY as of April 29, 2025 [5]. Core Views - The company reported a significant decline in revenue and net profit for 2024, with revenue at 3.377 billion CNY, down 40.76% year-on-year, and net profit at 492 million CNY, down 56.03% year-on-year. The first quarter of 2025 also showed a decline in revenue to 663 million CNY, down 56.30% year-on-year, and net profit at 57 million CNY, down 77.62% year-on-year [1][2]. - The company is undergoing a strategic transformation as part of its "Six Five Plan," focusing on optimizing its business model, channels, and strategies to enhance long-term competitiveness. There are signs of improvement in Q1 2025 performance compared to the previous quarter [1][2]. - The company is committed to its unique research and development path, focusing on pediatric, adult digestive, and gynecological treatments, with nearly 40 drug candidates in development as of the end of 2024 [3]. Financial Performance Summary - In 2024, the company's gross margin was 44.89%, down 11.40 percentage points year-on-year, while the net margin was 14.89%, down 5.55 percentage points year-on-year. The decline in net margin was less severe than that of gross margin due to effective cost control [2]. - For Q1 2025, the gross margin improved to 37.29%, up 45.49 percentage points quarter-on-quarter, and the net margin improved to 8.87%, up 33.93 percentage points quarter-on-quarter [2]. - The company expects revenue growth rates of 4.6%, 15.2%, and 19.0% for 2025, 2026, and 2027, respectively, with net profit growth rates of 2.5%, 31.6%, and 34.1% for the same years [8].

Core Viewpoint - The annual report of Kew Flower Pharmaceutical (葵花药业) for 2024 shows a stable performance with revenue of 3.377 billion yuan and a net profit of 492 million yuan, indicating a clear path for transformation in the traditional pharmaceutical industry amidst the restructuring of the Chinese medicine sector [1][11]. Group 1: Financial Performance - Kew Flower Pharmaceutical achieved an operating income of 3.377 billion yuan and a net profit attributable to shareholders of 492 million yuan in 2024 [1]. - The profit distribution plan approved by the board proposes a cash dividend of 5 yuan per 10 shares, based on a total share capital of 584 million shares as of December 31, 2024 [1]. Group 2: Industry Trends - The Chinese medicine industry is accelerating its transformation towards high-quality development, driven by policy changes such as the establishment of a standard management system for traditional Chinese medicine [3][11]. - The market demand is evolving, with increased consumer health awareness leading to a surge in chronic disease management and health maintenance needs, particularly in respiratory, cardiovascular, and wellness sectors [3][11]. Group 3: Company Strategy - Kew Flower Pharmaceutical is focusing on both internal growth through product innovation and external expansion, responding to the changing industry landscape [4]. - The company has a robust product portfolio with over 1,000 drug approval numbers, including more than 500 in the national medical insurance directory and nearly 300 in the essential drug list [5]. - Continuous product development is underway, including new formulations that cater to children's preferences and medication habits [6]. Group 4: Research and Development - The company is actively engaged in R&D with nearly 40 drug projects in development and collaborations with academic institutions to enhance innovation [7]. - A partnership with Peking University Medical School aims to establish a joint laboratory for innovative drug development, leveraging academic resources for mutual benefit [7]. Group 5: Digital Transformation - Kew Flower Pharmaceutical has completed a comprehensive digital transformation, setting a benchmark in OTC marketing and exploring new business models in digital marketing and e-commerce [8]. - Initiatives like the "Four Dragons Control Water" digital marketing project have successfully positioned certain products as market leaders, showcasing the company's ability to reach consumers effectively [8]. Group 6: Market Positioning - The company employs a "dual brand + full category" strategy, focusing on both pediatric and adult medications to create competitive barriers [9]. - Kew Flower Pharmaceutical is a leader in the pediatric medication sector, with over 60 listed products and several achieving significant sales milestones [9]. - In the adult medication market, the company targets chronic disease management, particularly in the areas of liver health and cardiovascular care, to capture new growth opportunities [10]. Group 7: Brand Value - Kew Flower Pharmaceutical has established strong brand equity with its two core brands, "Kew Flower" and "Little Kew Flower," valued at 18.432 billion yuan and 14.484 billion yuan respectively [10]. - The company's extensive product range and established brand trust contribute to its competitive advantage in a volatile market [10]. Group 8: Market Outlook - The overall market for traditional Chinese medicine is projected to reach approximately 1 trillion yuan by 2025, with significant growth potential in the Chinese patent medicine segment [11]. - Kew Flower Pharmaceutical is well-positioned to leverage its strategic focus on innovation and quality to capture a larger share of the expanding market [11].

Group 1: Financial Performance - In 2024, the company achieved operating revenue of 3.377 billion yuan, a year-on-year decrease of 40.76% [2] - The net profit attributable to shareholders of the parent company was 492 million yuan, down 56.03% compared to the previous year [2] - The proposed cash dividend for 2024 is 5 yuan (including tax) per 10 shares, totaling 59.34% of the net profit attributable to shareholders [2] Group 2: Strategic Adjustments - The company is focusing on channel optimization and has established a self-operated B2B platform "Yao Zhida" to enhance efficiency [3] - The strategic direction remains centered on "one elderly, one child, one woman," with an emphasis on chronic diseases and health products [3] - The company plans to expand its product lines in cardiovascular and rheumatic pain areas while maintaining its strengths in digestive system products [3] Group 3: Market Adaptation - The company is adapting to demographic changes, particularly the aging population, by enhancing its product positioning in the elderly care sector [3] - New sales strategies for products like ibuprofen suspension and polyethylene glycol 3350 are being developed to leverage market opportunities [3] - The company is exploring new sales channels, including self-operated e-commerce and direct supply to terminals, to create a multi-dimensional channel system [3] Group 4: Investor Relations - The company emphasizes continuous returns to investors, having distributed dividends exceeding the IPO financing amount since its listing [3] - The management remains committed to maintaining a sustainable return strategy while considering the company's operational status [3] - The company aims to improve operational efficiency and quality through effective implementation of its strategies, ensuring long-term healthy development [3]