青岛万象城，巴奴毛肚火锅店外三四十位顾客刷着手机等待叫号，店内热气蒸腾；德州万达广场，市民 在盒马鲜生门店选购走亲访友、家庭聚餐的货品；烟台朝阳街，红灯笼缀满百年洋楼，阵阵果香裹着年 味漫过街角……今年春节假期，首店经济正成为点燃节日消费的新引擎。那些贴着"首店"标签的门店， 以差异化的产品、沉浸式的空间、贴心的服务，成为春节期间最具人气的打卡地。 2月18日，青岛万象城巴奴毛肚火锅店3号桌，从郑州来青团聚的崔海涛一家正享用着来自家乡的品 牌。"上午在栈桥看海鸥，下午在这儿吃火锅，毛肚、肥羊食材好，新鲜可口。"崔海涛说。 这家于2025年1月开业的巴奴毛肚火锅店，是该品牌在青岛的首店，近400平方米的空间拥有39个桌台。 店长韩宇介绍，店内24小时营业，春节前便做足准备，人员配置是往常的1.5倍以上，主打菜品全部当 天配送，维修人员全天在店。"从腊月二十八至今，整体客流接近2025年峰值，营业额不断创新高。我 们的目标不是做网红店，而是让顾客满意，下次还会再来。"韩宇表示，今年公司希望在青岛发展到5家 门店。 青岛市市南区深耕首发经济，2025年以来引进巴奴毛肚火锅店、茶思通、曼卡龙等首店，涵盖餐饮、零 售等 ...

Core Insights - The "first store economy" is emerging as a new driver for consumption during the Spring Festival, with stores labeled as "first store" attracting significant customer interest through differentiated products, immersive spaces, and attentive services [2][3] Group 1: First Store Economy - The first store economy is becoming a key consumption driver during the Spring Festival, with various first stores offering unique experiences and products [2][3] - Qingdao's first store economy has seen the introduction of brands like Banlu Hot Pot and others, with over 420 first stores established in the region since 2025, making it the most concentrated area for first stores in Shandong [3] - The Banlu Hot Pot store in Qingdao, which opened in January 2025, has seen customer traffic approaching peak levels, with daily sales reaching new highs during the Spring Festival [2] Group 2: Consumer Experience - The Hema Fresh store in Dezhou has successfully attracted over 20,000 daily visitors since its opening, offering a range of trendy products that cater to young consumers [3] - The Guangxing Orchard store in Yantai combines retail with cultural experiences, serving as both a store for apple products and a mini-museum showcasing apple culture, achieving sales of 50 million yuan since its opening in June 2025 [4] - The Shandong provincial government has launched a "New Spring Shopping Festival" campaign to enhance consumer spending, featuring various promotional activities and financial support for local businesses [5]