来源：环球网 （现场签署花生产业风险因子快速检测与绿色生产关键技术合作协议） 金秋九月，全国花生丰收在即。胡姬花全球花生产业研究院与特聘专家中国工程院院士李培武研究员团 队再度聚首河南省兰考县考城镇，针对花生产业风险因子快速检测与绿色生产关键技术签署合作协议， 共建花生油安全与控制联合实验室，致力于解决食品质量安全关键技术难题。 科研纵深，从"种得好"到"检得准"，花生全链防控升级 当前，花生产业仍面临黄曲霉毒素等污染物检测周期长、成本高、产地适用性弱等痛点。此次胡姬花全 球花生产业研究院与李培武院士团队的联合攻坚，重点聚焦于花生快检技术的研发与应用推广，旨在建 立从田间到工厂的实时质量监控体系，显著提升食品安全管控效率。 （李培武院士向胡姬花全球花生产业研究院负责人刘春明教授展示ARC菌剂应用成效） 李培武院士指出："快速检测是实现花生产业'主动防控'的关键技术，是打通质量管控最后一公里、推 动产业优质发展的关键。我们将致力推动该技术在河南花生产区率先落地，真正帮助产区实现'优花生 榨好油'。" 依托研究院此前已建立的ARC菌剂绿色种植项目基础，本次专项合作不仅是科研层面的突破，更意味 着河南花生将从"高产 ...

Core Insights - The campaign for Hu Jihua's traditional peanut oil, featuring national actor Jia Bin, achieved significant online exposure, with over 620 million total brand impressions and more than 45 million views on Douyin [1] - The marketing strategy effectively transformed brand awareness into trust and market returns through a combination of content creativity, precise media placement, and deep user engagement [1] Creative Strategy - The TVC utilized a "nested" content structure, balancing entertainment and emotional depth, which allowed for a broad reach and deeper connection with the audience [2] - Jia Bin's portrayal transitioned from a comedic actor to a sincere storyteller, reinforcing the brand's philosophy of "traditional craftsmanship" and the value of hard work [2][9] - The campaign linked the oil-making process to life philosophy, enhancing the emotional resonance and creating a memorable brand narrative [2] Media Integration - The campaign employed a comprehensive online and offline strategy, guiding consumers through the journey from awareness to purchase [4] - Online efforts included targeted ads on major video platforms and social media, generating over 440 million topic impressions on Weibo and over 100 million views on Douyin challenges [4][5] - Offline strategies included high-frequency exposure in urban settings, further solidifying brand recognition and enhancing the perception of quality [5] Trust Building - The campaign successfully transformed brand trust from a one-way expression to a two-way emotional connection with consumers [8] - The dual content design of the TVC reduced ad avoidance and increased audience recall and trust [8] - Jia Bin's authentic public persona aligned with the brand's "hard work" philosophy, deepening the trust and connection with consumers [8] Brand Positioning - Hu Jihua's marketing effectively shifted brand communication from functional claims to emotional recognition, positioning the brand as a reliable partner in consumers' lives [9] - The brand emphasized the importance of traditional craftsmanship and the values of integrity and focus, resonating with consumers' desire for genuine quality [9] - The campaign fostered a shared lifestyle philosophy with consumers, promoting a more authentic and grounded approach to living [9] Overall Impact - The marketing campaign for Hu Jihua's peanut oil, featuring Jia Bin, exemplified a successful blend of creativity, media strategy, and emotional engagement, proving that traditional marketing approaches can yield significant results [11]

Core Viewpoint - The launch of the "2025 Lankao Peanut Quality Improvement and Nitrogen Fixation ARC Bacteria Agent Demonstration Project" marks a significant step in the application of ARC technology in Lankao County, which is recognized for its strong agricultural foundation and effective local government collaboration [1][21]. Group 1: Project Launch and Objectives - The project aims to utilize ARC microbial agents to enhance peanut production and address issues such as aflatoxin contamination [7][10]. - The Huji Flower Global Peanut Industry Research Institute donated ARC microbial agents for the cultivation of peanuts over 10,000 acres, indicating a large-scale application of this technology [1][23]. Group 2: Technological Impact - Field tests showed that peanuts treated with the ARC agent achieved a yield of 327.25 kg per mu, representing a 38.68% increase compared to traditional planting methods [7][10]. - The ARC coupling technology not only improves yield but also significantly reduces aflatoxin contamination, addressing a global agricultural challenge [10][21]. Group 3: Economic Benefits for Farmers - The introduction of a "stair-step funding plan" allows for full funding in new trial areas and proportional subsidies in mature areas, lowering the barriers for farmers to adopt new technologies [7][10]. - Farmers in trial villages reported an average income increase of 300 yuan last year, with plans to expand coverage to the entire town this year [7][10]. Group 4: Strategic Importance - The project aligns with China's rural revitalization strategy, transforming peanuts from a traditional crop into a key driver for farmer prosperity through technological empowerment [1][21]. - The initiative reflects the dual strategy of combining scientific research with traditional heritage to enhance the quality and safety of peanut products [21][26]. Group 5: Future Prospects - The Huji Flower Global Peanut Industry Research Institute aims to reshape the value chain of the Chinese peanut industry through continuous research and practical applications [26]. - The project is expected to contribute to the sustainable development of agriculture and the high-quality growth of the peanut industry in China [21][26].