齐鲁晚报.齐鲁壹点记者杨璐 12月12日，山东省政府新闻办举行"高质量完成'十四五'规划"系列主题新闻发布会，介绍"十四五"时期山东加快推进农业农村现代化情况。山东省 农业农村厅副厅长宋文华介绍，"十四五"以来，锚定建设现代渔业强省，坚持科技引领、陆海联动，推动渔业高质量发展取得重要阶段性成效。 2024年，全省水产品产量952.7万吨，渔业经济总产值4904亿元，多项工作走在全国前列。 山东着力推进渔业一二三产深度融合，提质增效。产业集聚效应增强。建成中国北方(青岛)国际水产品交易中心等大型基地、园区38个，获批建 设长岛、荣成等国家级渔港经济区5个，水产品加工企业达1700余家，年加工能力、产值全国第一。新兴业态发展强劲，依托海洋牧场、海上平台 等，推动休闲垂钓、科普研学等一体化发展，休闲渔业产值连续8年居全国首位。品牌建设成效明显，打造了胶东刺参、乳山牡蛎、黄河口大闸蟹 等一批知名渔业品牌。 宋文华表示，下一步将统筹推进渔业质的有效提升与量的合理增长，全面构建布局合理、装备先进、绿色安全、智慧高效的现代渔业体系，为保 障重要农产品有效供给提供有力支撑。 山东坚持科技赋能，发挥涉海科研院校密集、人才集聚的 ...

Core Insights - The "Good Products from Shandong" initiative successfully penetrated the Beijing-Tianjin-Hebei market, showcasing over a thousand agricultural products from 16 cities in Shandong at the 22nd China International Agricultural Products Trade Fair [4][5] - The event not only attracted numerous consumers but also established a foundation for the ongoing supply of Shandong agricultural products in the region, aiming to make them a staple for local consumers [5][6] Market Reception - B2B and B2C feedback has been overwhelmingly positive, with a significant number of consumers expressing intent to repurchase Shandong products due to their quality and traceability [6][9] - A survey indicated that 48 out of 50 consumers would buy Shandong products again, highlighting the importance of quality and brand recognition in consumer choices [6][10] Strategic Initiatives - The "Qilu Agricultural Supermarket" has been actively engaging in market expansion through initiatives like "National Tour," "Exhibitions," and "Supermarket Entry," which have been crucial for establishing a presence in key markets [7][8] - The platform has been operational since August 2023, focusing on building long-term relationships with core markets and ensuring a consistent supply of Shandong products [7][9] Long-term Vision - The company aims to convert the initial market excitement into sustained sales through a robust mechanism that includes production-sales alignment, logistics support, and after-sales follow-up [9][10] - Future plans include expanding into more markets, such as the Yangtze River Delta and Hong Kong-Macau regions, while enhancing digital services for better consumer access [8][11] Role in Agricultural Development - The platform serves as a critical link between producers and consumers, addressing challenges faced by farmers in marketing their products and ensuring quality for buyers [10][11] - By promoting Shandong agricultural products nationally, the initiative supports the high-quality development of agriculture and rural revitalization in the region [11]