中秋国庆双节期间，位于上海市普陀区大洋晶典·天安千树购物中心的"好品山东优特农品"上海推广中心人气火爆，成为沪上市民品尝、 选购正宗山东特色农产品的热门目的地。自试运营以来，该中心以丰富的齐鲁物产、沉浸式的文化体验和便捷的消费模式，迅速赢得了 上海消费者的青睐。 推广中心汇聚了山东省16地市的千余款优质特产，从胶东海参、莱阳梨、潍坊萝卜、枣庄辣子鸡，到鲁花粮油、龙大肉食、日照绿茶、 福牌阿胶等知名品牌产品一应俱全，全面展现出"从海洋到陆地、从田间到餐桌"的山东全链条农业物产体系。双节期间，不少市民专程 前来选购节日礼品和家常食材，现场试吃、采购气氛热烈。 展厅以"四色齐鲁"为设计主题，通过蔚蓝、碧绿、赤焰、金穗分别象征山东的海产、蔬果、肉禽和粮油物产，将地域文化与产品展示有 机融合，打造集文化展示、体验消费于一体的综合空间。此外，中心还设有专业直播区，通过线上带货、产品推介等方式，进一步扩 大"好品山东"品牌影响力，助力山东农企拓展长三角市场。 作为山东省政府在沪设立的唯一直属省级农产品推广平台，该中心不仅承担展示销售功能，更致力于构建"上海市场＋山东产品"的深度 对接机制，精准捕捉消费需求，反馈山东产地，推 ...

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].