冬至的乳山,海风微寒,银滩大酒店里却暖意融融。12月21日上午,"冬至乳山畅品牡蛎"第三季暨"蚝聚乳 山链动未来"产业推广活动在此启动。参加活动的有产业链上的养殖户、企业负责人、电商主播、科研 专家,还有从各地赶来的客商。他们共同关注的焦点,是桌上那只饱满肥美的乳山牡蛎。 从最初论堆卖的"海产",到如今贴上防伪标签、按个售卖的"品牌商品",再到布局预制菜、进军营养品和 护肤品赛道的"产业明星",乳山牡蛎的蜕变,映射出威海乳山农业特色产业从"产得出"到"卖得好"、从"卖 原料"到"卖品牌"的深刻转型。 记者潘佳蓬威海报道 从论堆卖到论个卖 "2017年我刚担任乳山市牡蛎协会秘书长时,市场上打着'乳山牡蛎'名号的产品鱼龙混杂,真假难辨,价格也 上不去。"活动现场,乳山市牡蛎协会秘书长刘卫国回忆起品牌保护之初的艰难时这样说道。 转变始于2021年。协会引进了国际首创的液体可变色防伪技术,为每一件乳山牡蛎产品贴上可溯源查询 的"身份证"。同时,协会聘请专业机构开展维权打假,对数百起侵权行为提起诉讼。 效果立竿见影。"实施防伪溯源后,线上平台搜索'乳山牡蛎',排名前十的店铺中我们的正品占比从30%提 升到90%以上,销 ...

齐鲁晚报.齐鲁壹点潘佳蓬 冬至的乳山，海风微寒，银滩大酒店里却暖意融融。12月21日上午，"冬至乳山畅品牡蛎"第三季暨"蚝聚乳山链动未来"产业推广活动在此启动。台下坐着 的不只是政府领导，更多的是产业链上的养殖户、企业负责人、电商主播、科研专家，以及从各地赶来的客商。他们共同关注的焦点，是桌上那只饱满肥 美的乳山牡蛎。 从最初论堆卖的"海产"，到如今贴上防伪标签、按个售卖的"品牌商品"，再到布局预制菜、进军营养品和护肤品赛道的"产业明星"，乳山牡蛎的蜕变，映 射出威海乳山农业特色产业从"产得出"到"卖得好"、从"卖原料"到"卖品牌"的深刻转型。 "突围"：一只牡蛎的"身份" "2017年我刚担任乳山市牡蛎协会秘书长时，市场上打着'乳山牡蛎'名号的产品鱼龙混杂，真假难辨，价格也上不去。"活动现场，乳山市牡蛎协会秘书长 刘卫国回忆起品牌保护之初的艰难。 这家累计投资2.7亿元的企业，已从单一养殖发展为集养殖、加工、销售、研发于一体的全产业链企业。其打造的"贝司令"品牌，曾用3个月时间、投入 2000万推广费，达成线上销量第一的目标。"进叮咚用了5个月，进山姆用了9个月，前期承担了巨大的成本风险，但一切都是值得的。 ...

转自：北京日报客户端 新华社济南12月21日电冬至来临，在山东省潍坊寿光市翔天农业科技有限公司内，一排排标准集装箱整 齐排列。外观看似普通的箱体，内部却藏着一座颠覆传统种植模式的"植物工厂"。 推开箱门，只见在层层叠叠的立体栽培架上，生菜、菠菜等叶菜青翠欲滴、长势正旺；柔和明亮的LED 灯光替代了阳光，均匀洒在每一片叶子上；微风循环系统发出低鸣，确保箱内空气清新流动。这里没有 泥土，蔬菜的根系浸润在定制营养液中，通过智能管道精准汲取养分。 在集装箱植物工厂内部，工作人员正在查看蔬菜长势。新华社发 如今，胶州大白菜在当地种植面积稳定在6.5万亩，年产量超过35万吨。为保障蔬菜质量，当地还构建 起由80余家协会认证基地组成的标准化生产体系，统一提供优质种苗、施用有机肥料，全过程技术指 导，筑起坚固的品质防线。 冬日并非农闲时。一捆捆章丘大葱挺拔出土，通过便捷物流发往四方；一颗颗沾化冬枣凝霜带甜，在冬 果市场脱颖而出；一个个乳山牡蛎肥美出舱，锁住深海鲜味；一只只黄河口大闸蟹膏黄饱满，汇聚咸鲜 风味……从"靠天吃饭"到"向设施农业要食物"，从"提篮小卖"到"全球飘香"，山东冬日农业生产之忙， 展现出市场的产销两旺，更 ...

Core Viewpoint - The article highlights the resilience and continuous production of agricultural products in Shandong, China, even during the winter season, showcasing the region's ability to supply fresh produce year-round. Group 1: Agricultural Production - Shandong is recognized as a major agricultural province responsible for the national "vegetable basket" supply, maintaining a continuous supply chain throughout the year [1] - The winter season does not hinder the production capabilities of Shandong, as evidenced by thriving greenhouse operations and marine ranches [1] Group 2: Unique Agricultural Products - The article describes various unique products from Shandong, such as oysters with 30% higher amino acid content compared to other regions, highlighting the natural advantages of the local ecosystem [7] - The region's vegetables, including a record-breaking scallion measuring 2.68 meters, demonstrate exceptional growth and flavor characteristics [9][10] - The article emphasizes the quality of local produce, such as the crispness of radishes and the sweetness of winter jujubes, which are attributed to the region's favorable growing conditions [12][20] Group 3: Production Scale and Reach - Shandong produces over 450 million tons of vegetables annually, with a trading volume of approximately 9 million tons, covering over 20 provinces and extending to Southeast Asia, Japan, South Korea, and Russia [22][23]

齐鲁晚报·齐鲁壹点记者 杨璐 山东牢牢守住不发生规模性返贫底线，严格落实中央关于5年过渡期"四个不摘"要求，确保各项帮扶措 施精准到户到人。截至目前，全省91.7万脱贫享受政策人口稳定脱贫，6.54万防止返贫致贫监测对象无 返贫致贫风险，脱贫攻坚成果不断巩固拓展。 张红旗表示，党的二十届四中全会擘画了"加快农业农村现代化、扎实推进乡村全面振兴"的宏伟蓝 图。"十五五"期间，山东将坚定扛牢"走在前、挑大梁"使命担当，认真落实省委、省政府工作要求，聚 力抓好"齐鲁样板""齐鲁粮仓"两个重大政治任务，在全面推进乡村振兴上再加力，加快建设农业强省， 为奋力谱写中国式现代化山东篇章贡献更多"三农"力量。 山东乡村富民产业蓬勃发展。深入实施龙头企业提振行动，全省国家级龙头企业达到151家、规上农产 品加工企业超过1.16万家，数量规模和加工能力均居全国首位。培育壮大特色产业，逐一制定培育方 案，编制枣庄石榴、乳山牡蛎等26个特色产业发展规划，构建"13+N"产业培育体系，国家优势特色产 业集群达到10个、国家现代农业产业园19个、国家农业产业强镇122个。提升联农带农水平，推动产业 链条向农业农村农民延伸，因地制宜发展农 ...

齐鲁晚报.齐鲁壹点记者杨璐 12月12日，山东省政府新闻办举行"高质量完成'十四五'规划"系列主题新闻发布会，介绍"十四五"时期山东加快推进农业农村现代化情况。山东省 农业农村厅副厅长宋文华介绍，"十四五"以来，锚定建设现代渔业强省，坚持科技引领、陆海联动，推动渔业高质量发展取得重要阶段性成效。 2024年，全省水产品产量952.7万吨，渔业经济总产值4904亿元，多项工作走在全国前列。 山东着力推进渔业一二三产深度融合，提质增效。产业集聚效应增强。建成中国北方(青岛)国际水产品交易中心等大型基地、园区38个，获批建 设长岛、荣成等国家级渔港经济区5个，水产品加工企业达1700余家，年加工能力、产值全国第一。新兴业态发展强劲，依托海洋牧场、海上平台 等，推动休闲垂钓、科普研学等一体化发展，休闲渔业产值连续8年居全国首位。品牌建设成效明显，打造了胶东刺参、乳山牡蛎、黄河口大闸蟹 等一批知名渔业品牌。 宋文华表示，下一步将统筹推进渔业质的有效提升与量的合理增长，全面构建布局合理、装备先进、绿色安全、智慧高效的现代渔业体系，为保 障重要农产品有效供给提供有力支撑。 山东坚持科技赋能，发挥涉海科研院校密集、人才集聚的 ...

Core Viewpoint - Since the "14th Five-Year Plan," Weihai's market regulatory authorities have focused on the "Quality Strong City" strategy, implementing the "Four Strong Projects" to systematically promote quality improvement and brand building, earning recognition from the State Council for quality construction efforts [1] Group 1: Quality Infrastructure - Weihai has established a "high-energy platform + full-chain service" support system tailored to the needs of eight industrial clusters and ten advantageous industrial chains, including the only national medical device technical standard innovation base and a national carbon fiber industry measurement testing center [2] - The city has set up 13 one-stop quality infrastructure service platforms, providing over 20,000 testing and certification services to more than 2,000 enterprises [2] - The Weihai Food and Drug Inspection Institute has become the first authorized food laboratory at the municipal level in China, with 30 products receiving "正" certification, facilitating the export of local specialties like Wengdong Western Ginseng [2] Group 2: Brand Development - Through a combination of policy support, award recognition, and regional empowerment, Weihai has distributed over 10 million yuan in rewards for brand ecosystem development [3] - The city has achieved notable success in quality awards, with two enterprises nominated for the China Quality Award and seven winning the Provincial Governor's Quality Award, ranking second in the province [3] - Local geographical indication products such as Yantai Oysters and Wengdong Western Ginseng have gained national recognition, with three districts included in the national quality strong county cultivation database [3] Group 3: Innovation and Intellectual Property - Weihai has adopted a path of "technology patenting, patent standardization, and standard industrialization," resulting in the formulation or revision of 10 international standards, 379 national standards, and 126 industry standards over the past five years, with increases of 91.7%, 73.2%, and 20.1% respectively compared to the end of the "13th Five-Year Plan" [4] - The city has implemented a high-value patent cultivation project, leading to 1,026 patent transfer licenses and 1,450 intellectual property pledge financing cases totaling 16.86 billion yuan [4] - As of now, there are 9,118 valid invention patents, with a per capita high-value invention patent ownership of 14.71, and 58 enterprises recognized as national intellectual property demonstration and advantageous enterprises [4] Group 4: Quality Supervision - Weihai is transforming its regulatory model to encompass a full-chain approach of "prevention, control, and traceability," establishing a medical device risk warning system and a full-chain traceability platform for gas cylinders [5] - The city maintains a stable industrial product quality pass rate of over 95% through rigorous quality inspections and has intensified efforts to address illegal activities, fostering a collaborative quality governance framework [5] - During the "15th Five-Year Plan," Weihai will focus on enhancing manufacturing quality, deepening quality infrastructure and industry chain collaboration, and promoting brand cultivation mechanisms to elevate local products and brands to national and international recognition [5]

Core Insights - The 2025 Aquatic Products Conference was held in Weihai, highlighting the city's achievements in the transformation and upgrading of its fishery industry and high-quality development of the marine economy [1] - Weihai has a complete industrial chain from seedling breeding, aquaculture, processing, to logistics, with a marine production value accounting for 38.2% of the city's GDP [1] - Weihai is recognized as a national pilot city for six marine industry demonstration projects, showcasing its leadership in marine economic development [1] Group 1: High-Quality Resources - Weihai's sea cucumber, known as "Weihai Sea Cucumber," represents the high quality of local aquatic resources, with a 100% good water quality ratio in nearshore waters [2] - The annual output of sea cucumbers is significant, with the region's sea cucumber brand being the highest valued among national agricultural regional public brands [2] - The city has established 17 national-level marine ranch demonstration areas, with an annual release of over 1 billion aquatic economic seedlings [2] Group 2: Advanced Processing Capabilities - "Rongcheng Kelp" signifies Weihai's high-level deep processing of aquatic products, with an annual kelp production of 480,000 tons, accounting for 30% of the national total [2] - Recent advancements in processing have increased the value of kelp products by over four times, compared to the previous 1-2 times [2] - Weihai hosts over 500 deep processing enterprises for marine products, with an annual processing capacity exceeding 4.8 million tons [2] Group 3: Industry Upgrading - "Rushan Oyster" reflects the high status of Weihai's aquatic product industry upgrade, with an annual oyster production exceeding 790,000 tons, representing 11% of the national total [3] - The city collaborates with over 10 renowned research institutions to cultivate new oyster varieties, achieving a 95% coverage rate of quality breeds [3] - Weihai has established a comprehensive marine technology industrial park and a quality safety traceability system for oysters, promoting a full-chain ecosystem for marine industry development [3]

Core Insights - The 2025 Aquatic Products Conference will be held in Weihai, highlighting the city's recognition as a leader in fishery transformation and high-quality marine economic development [2] - Weihai has a complete industrial chain from breeding, farming, processing to logistics, with a seafood output exceeding 3.4 million tons, maintaining its position as the top city in China for over 30 years [2][3] - The marine production value accounts for 38.2% of Weihai's GDP, with the city recognized as a national pilot for six marine industry demonstration projects [2] Group 1: High-Quality Resources - Weihai's sea cucumber, known as "Weihai Sea Cucumber," represents the high quality of local marine resources, with a 100% excellent water quality ratio in nearshore areas [3] - The annual output of sea cucumbers is significant, with the brand being the highest valued marine product brand in national assessments [3] - The city has established 17 national-level marine ranch demonstration zones, with an annual release of over 1 billion economic seedlings [3] Group 2: Advanced Processing - "Rongcheng Kelp" showcases Weihai's high-level deep processing capabilities, with an annual kelp production of 480,000 tons, accounting for 30% of the national total [3] - Recent advancements in processing have increased the value of kelp products by over four times, with research into health benefits further enhancing value [3] - Weihai hosts over 500 deep processing enterprises, with an annual processing capacity exceeding 4.8 million tons [3] Group 3: Industry Upgrade - "Rushan Oyster" reflects the high status of Weihai's seafood industry upgrade, with an annual oyster output of over 790,000 tons, representing 11% of the national total [4] - The city collaborates with over ten research institutions to cultivate new oyster varieties, achieving a 95% coverage rate of quality breeds [4] - Weihai has established a quality safety traceability system for oysters and is developing marine technology parks to support the marine industry [4]

Core Insights - The 22nd China International Agricultural Products Trade Fair is being held from October 17 to 19 at the Tianjin National Convention and Exhibition Center, showcasing a variety of agricultural products from Shandong province [2] Group 1: Event Overview - The event features Shandong's 16 cities presenting premium agricultural products, including well-known items such as Wenshan Lake hairy crabs, Laiyang pears, Yellow River rice, Rongcheng kelp, and Yantai sea cucumbers [2] - The exhibition attracted attention from buyers in the Beijing-Tianjin-Hebei region as well as national merchants, highlighting the appeal of Shandong agricultural products [2] Group 2: Branding and Collaboration - The 16 cities have collaborated to promote regional public brands and numerous county-level specialty brands, enhancing the collective strength of "Shandong agricultural products" [2] - This collaboration allows buyers and consumers to experience the aggregated power of Shandong's agricultural offerings [2]