"威海刺参"，代表的是威海海产品产地资源的高品质。威海不仅水质肥沃且近岸海域水质优良比例 常年保持100%，威海产的海参个体肥大、突棘粗大、肉质肥厚，"威海刺参"也是全国农产品区域公用 品牌评估中，价值最高的海产品品牌。在这片全国近岸水质最好的海域，威海创建了17处国家级海洋牧 场示范区，年均增殖放流水产经济苗种超过10亿单位，海水养殖产量222万吨，海产品的品质和产量都 在全国首屈一指。威海的远洋渔船保有量占到全国12%，远洋渔业产品丰富，鑫发集团、赤山集团分别 是亚洲规模最大的金枪鱼加工基地和鱿鱼加工基地。 11月14日至16日，2025水产品大会在威海召开。作为一项全国性行业会议，大会选址中国渔业第一 大市——威海，正是对威海渔业转型升级和海洋经济高质量发展的肯定。 拥有968公里海岸线的威海，经济物种达300多种，水产品产量突破340万吨，连续30余年稳居全国 地级市首位，已形成从育苗、养殖到加工、物流的完整产业链。近年来，威海坚持科学用海、科技兴 海、产业强海、生态护海、开放活海、安全靖海"六大导向"，持续完善现代海洋产业体系，打造海洋经 济高质量发展新高地，海洋生产总值占全市GDP的比重达到38. ...

产地资源高品质 精深加工高水平 产业升级高姿态 "威海刺参"，代表的是威海海产品产地资源的高品质。威海不仅水质肥沃且近岸海域水质优良比例 常年保持100%，威海产的海参个体肥大、突棘粗大、肉质肥厚，"威海刺参"也是全国农产品区域公用 品牌评估中，价值最高的海产品品牌。在这片全国近岸水质最好的海域，威海创建了17处国家级海洋牧 场示范区，年均增殖放流水产经济苗种超过10亿单位，海水养殖产量222万吨，海产品的品质和产量都 在全国首屈一指。威海的远洋渔船保有量占到全国12%，远洋渔业产品丰富，鑫发集团、赤山集团分别 是亚洲规模最大的金枪鱼加工基地和鱿鱼加工基地。 "荣成海带"，体现的是威海海产品精深加工的高水平。威海的海带年产量达到48万吨，约占全省九 成、全国三成。过去，海带加工以盐渍海带、淡干海带为主，增值空间仅有1-2倍，近年来诸多企业通 过加工深海小海带、调味品等产品，增值达到4倍以上，同时积极开展海带产品辅助降血脂、降血压等 功效的研究，增值空间又有新提升。威海还有各类海洋食品精深加工企业500多家，海产品年加工能力 480多万吨，海洋功能性食品、海洋药品保健品、海洋新材料等产业都形成了一定规模和示范效 ...

Core Insights - The 22nd China International Agricultural Products Trade Fair is being held from October 17 to 19 at the Tianjin National Convention and Exhibition Center, showcasing a variety of agricultural products from Shandong province [2] Group 1: Event Overview - The event features Shandong's 16 cities presenting premium agricultural products, including well-known items such as Wenshan Lake hairy crabs, Laiyang pears, Yellow River rice, Rongcheng kelp, and Yantai sea cucumbers [2] - The exhibition attracted attention from buyers in the Beijing-Tianjin-Hebei region as well as national merchants, highlighting the appeal of Shandong agricultural products [2] Group 2: Branding and Collaboration - The 16 cities have collaborated to promote regional public brands and numerous county-level specialty brands, enhancing the collective strength of "Shandong agricultural products" [2] - This collaboration allows buyers and consumers to experience the aggregated power of Shandong's agricultural offerings [2]

Group 1 - The unique geographical location and ecological environment of Rushan City contribute to the exceptional quality of Rushan oysters, with the local government promoting high-quality development of the oyster industry through various initiatives [1] - In 2023, Rushan City was selected as the first domestic demonstration zone for the "Sustainable Development Finance to Assist Rural Micro and Small Enterprises" project by the United Nations Development Programme, focusing on the oyster industry and exploring innovative service models combining "digital, green, and finance" [2] - The establishment of a carbon trading mechanism for oysters marks a transition from theoretical research to practical ecological benefits, with the first carbon trading transaction occurring on August 12, 2025, involving five companies [2] Group 2 - The development of the "blue carbon economy" has significant ecological, financial, and social implications, promoting environmentally friendly oyster farming practices and enhancing the ecological value of oyster cultivation [3] - The carbon trading mechanism is expected to innovate financial products related to oyster carbon credits, strengthening financial empowerment in the industry [3] - The Rushan oyster carbon trading initiative is anticipated to enhance brand recognition, expand market reach, and create more job opportunities, contributing to the harmonious development of the social economy and ecological environment [3]

Core Viewpoint - The event "Shandong Agricultural Products Fragrance" aims to enhance cooperation between Shandong and Hong Kong in the agricultural sector, promoting the "Good Products Shandong" brand internationally [3][5]. Group 1: Agricultural Development in Shandong - Shandong is a major agricultural province in China, benefiting from both the Yellow River and the ocean, producing a wealth of agricultural products [2]. - The province has implemented a rural revitalization strategy, creating a brand matrix for "Good Products Shandong" and focusing on the high-quality development of characteristic agriculture [7][18]. - A total of 171 agricultural brands have been established under the "Good Products Shandong" initiative, with 24 new brands added this year [9][10]. Group 2: Brand Building and Market Expansion - Shandong has cultivated 108 provincial-level public brands, with 21 brands included in the national agricultural brand cultivation plan, ranking first in the country [8]. - The province is promoting a three-tiered brand system that includes regional public brands and enterprise product brands, enhancing local specialties and county-level brand development [10][11]. - The integration of agriculture and tourism in cities like Qingdao has led to increased income for farmers, with 100,000 farmers benefiting from this model [31]. Group 3: Specific Agricultural Products and Innovations - Notable products include the "tall onion" from Zhangqiao, which has an annual output value exceeding 1 billion yuan, and the Laiwu black pig, valued over 5 billion yuan [22][23]. - The province's apple production in Qixia exceeds 10 billion yuan, while the high-quality black beef from Gaoqing is valued over 10 billion yuan [39][40]. - The establishment of agricultural product alliances in cities like Zibo has led to the integration of various regional brands, enhancing market competitiveness [41]. Group 4: E-commerce and Digital Agriculture - Shandong is leveraging e-commerce platforms to expand the reach of its agricultural products, with cross-border e-commerce transactions reaching 6.7 billion yuan in 2023, a 45% increase year-on-year [68]. - The province is also developing digital agriculture initiatives, such as the "Shouguang Agricultural Products" cross-border e-commerce platform, facilitating rapid delivery of vegetables to international markets [67][69]. Group 5: Future Prospects - The "2025 Hong Kong and Macau Shandong Week" event is set to further promote Shandong's agricultural products and enhance cooperation with Hong Kong [19]. - The ongoing efforts in brand building, market expansion, and digital agriculture are expected to position Shandong as a key player in the international agricultural market [5][68].