Core Viewpoint - The upcoming "New Quality Humic Acid: Soil Health and Agricultural Green Development Conference" aims to promote agricultural green transformation and high-quality development through technological breakthroughs in humic acid and the establishment of a green agricultural input system [2][3][10]. Group 1: Conference Overview - The conference will be held from November 22 to 24, 2025, in Xinxiang, Henan, focusing on key topics such as new quality humic acid technology breakthroughs and soil health restoration [2][3][10]. - The event invites representatives from national soil and fertilizer systems, agricultural promotion agencies, research institutions, and related enterprises to discuss the development of the humic acid industry [3][10]. Group 2: Industry Context - The humic acid industry is at a critical juncture as China completes its 14th Five-Year Plan and prepares for the 15th, with significant strategic directives from the 20th Central Committee emphasizing agricultural strength and ecological system optimization [6][10]. - This year marks the beginning of the second golden 50 years for China's humic acid fertilizer industry, which has significantly contributed to soil improvement, fertilizer reduction, food production increase, and agricultural pollution control over the past 50 years [7][8]. Group 3: Conference Topics - Key topics include the creation of a new agricultural civilization, the relationship between new quality humic acid and soil health, and the integration of humic acid with fertilizers [20][22][24]. - Other topics will cover the development of mineral-source humic acid products, green manufacturing technologies for humic acid fertilizers, and the latest application results of humic acid fertilizer series [26][29][30]. Group 4: Participation and Logistics - The conference does not charge a participation fee, but attendees are responsible for their own travel and accommodation costs [36]. - Representatives from various agricultural and soil quality monitoring institutions are encouraged to attend and contribute to the discussions on advancing new quality humic acid and agricultural green development [37].

Core Viewpoint - The China Humic Acid Industry Association has issued a notice to shift the focus of the industry from "involution" to "external expansion" and "upward development," aiming for high-quality growth in the humic acid products and fertilizers sector [2][3] Group 1: Industry Challenges - The rapid development of the humic acid products and fertilizers sector has led to disordered competition, vicious price-cutting, quality neglect, severe homogenization, and a lack of innovation, which are all manifestations of "involution" [2][3] - These issues have severely eroded the reasonable profit margins of companies, weakened overall industry innovation, damaged the reputation of humic acid products, and jeopardized the sustainable development foundation of the industry [2][3] Group 2: Proposed Solutions - The industry must recognize the dangers of "involution" price competition, adhere to business ethics, strengthen quality foundations, optimize pricing mechanisms, and reshape the competitive landscape to promote healthy industry development as a shared responsibility [3] - Companies are encouraged to increase R&D investment, deepen the integration of production, education, research, and application, advocate for differentiated development, and expand into emerging fields to gain market recognition through superior quality, innovative technology, and professional services [3] - The association will focus on strengthening industry self-discipline and integrity systems through institutional construction, brand cultivation, and credit supervision, and will implement a "blacklist" system for companies that violate market order [3]