做好"新供给"这篇大文章，深化"体育+"融合发展，打造高质量赛事IP， 营造吃、住、行、游、购、娱 一体化消费场景，不断激发人们的消费意愿 "体育+"融合发展的深化，让消费场景愈发立体鲜活。四川结合世运会开展"跟着赛事去旅行"，1至7月 体育消费规模达1180亿元，同比增长8.3%；江西推动"体育赛事进景区、进街区、进商圈"活动，发挥赛 事引流作用打造消费场景，上半年全省居民体育消费总规模近550亿元，同比增长9.17%。当体育与文 旅、生态、科技深度融合，不仅延伸了产业链条，更将一时的赛事热度转化为可持续的发展增量。 今年9月，国务院办公厅发布《关于释放体育消费潜力进一步推进体育产业高质量发展的意见》，提出 到2030年，体育产业总规模超过7万亿元；在微观层面上，提出培育一批具有世界影响力的体育企业和 体育赛事等，为下一阶段体育产业高质量发展指明了方向。 体育消费空间广阔，要做好"新供给"这篇大文章，增加优质供给，丰富消费场景，深化"体育+"融合发 展，打造高质量赛事IP，营造吃、住、行、游、购、娱一体化消费场景，不断激发人们的消费意愿。同 时，要持续优化消费环境，推动更多的场馆向社会开放，持续推进群众身边 ...

Core Insights - The popularity of combat sports is rising among urban professionals, who are increasingly opting for diverse and challenging forms of exercise rather than traditional gym workouts [1][7][8] - Combat sports are seen as a means of self-discovery and emotional release, allowing individuals to confront both opponents and personal challenges [2][6][10] Market Trends - Sales of kettlebells surged by 1055% and boxing bags increased by over 75% following the release of the popular show "Hot and Spicy" [4] - The number of climbing gyms in China reached 636 in 2023, surpassing the United States for the first time, with a year-on-year growth of 31% [4] Demographic Shifts - The demographic for combat sports is broadening, with increased participation from women and younger individuals, moving away from traditional age groups [9][10] - The appeal of combat sports is not only in the physical challenge but also in the emotional and psychological benefits they provide [11][19] Psychological Benefits - Combat sports enhance psychological resilience, self-confidence, and a sense of control over one's life, which is particularly appealing in high-pressure urban environments [20][25][26] - The immersive experience of combat sports allows participants to engage in a mental and physical duel, fostering a unique sense of achievement and satisfaction [17][21] Training Dynamics - Training in combat sports like Brazilian Jiu-Jitsu and boxing emphasizes technique, strategy, and mental engagement rather than sheer physical strength [13][14][22] - The strategic nature of these sports, likened to chess, requires participants to think critically and adapt their tactics in real-time [23][24]

Core Viewpoint - The tourism market in Guangxi has shown resilience during the National Day and Mid-Autumn Festival holiday despite the impact of typhoons, with cross-border tourism and cultural experiences standing out as key highlights [1][3]. Group 1: Tourism Performance - The tourism sector in Guangxi maintained stable operations during the holiday, effectively responding to the challenges posed by typhoons "Bolaoi" and "Maidam" [1]. - Cross-border tourism emerged as a significant highlight, with the resumption of the flight route from Seoul to Guilin after a two-year hiatus, achieving a seat occupancy rate of over 70% during the holiday [3]. Group 2: Cultural and Recreational Activities - Over 500 key cultural and tourism activities and more than 230 measures to benefit the public were launched during the holiday, focusing on immersive experiences themed around "Family and Country under the Bright Moon" [4]. - Various regions developed themed routes and activities, such as historical experiences in Guilin and intangible cultural heritage events in Yangshuo, enhancing visitor engagement with local traditions [4]. Group 3: New Tourism Trends - New tourism formats like low-altitude flights and rock climbing gained popularity, showcasing the integration of night economy and cultural tourism [4]. - Unique offerings such as cycling in Beihai and ethnic performances in Liu Zhou attracted tourists, highlighting the diversity of experiences available [4].

Group 1 - The article highlights the transformative power of sports in shaping individuals' character, skills, and values, emphasizing the personal growth and resilience developed through athletic participation [11] - It features various personal stories of athletes from different backgrounds, showcasing their journeys, challenges, and achievements in sports [12][15][19][21][23][25] Group 2 - The narratives illustrate how sports have instilled qualities such as perseverance, responsibility, and teamwork in the athletes, contributing to their overall development [14][17][20][24][27] - The athletes express their commitment to continue pursuing their passions in sports, reflecting a strong sense of dedication and ambition for future success [18][22][26][28]

Core Viewpoint - The event aims to promote sports participation and integrate various sectors such as culture, tourism, and consumption through innovative sports activities in Shaanxi Province [1] Group 1: Event Overview - The 2025 China Fashion Sports Season (Shaanxi Station) and the second Shaanxi Fashion Sports Games opened in Yanliang District, Xi'an, with over 3,500 participants including sports enthusiasts, competitors, and judges [1] - The event lasts for 9 days and features 10 sports including rock climbing, skateboarding, roller skating, street dance, frisbee, model aircraft, pickleball, shuttlecock, robotics competition, and a family challenge [1] Group 2: Organizational Structure - The event is organized by the National Sports General Administration's Social Sports Guidance Center, the National Fitness Activity Promotion and Guidance Committee, and the Shaanxi Provincial Sports Bureau [1] - The innovative "1+4+N" event model includes competitive events, aviation experiences, fashion consumption, and cultural tourism integration [1] Group 3: Economic and Cultural Impact - The event is seen as a trial to enhance the innovation and development of the sports industry and to upgrade sports consumption, aiming to strengthen the integration of "sports + culture + tourism + consumption" [1] - It is expected to stimulate public enthusiasm for fashionable sports, unleash greater consumption potential, and create a vibrant sports atmosphere [1]

Core Insights - The transformation of a former calcium carbonate factory into a comprehensive diving sports base and hotel marks a significant development for the city of Jiande, aiming to establish itself as a "light extreme sports city" [1][3] - The "Water of Extreme" diving hotel features a 42-meter deep diving pool, the deepest in East China, catering to various levels of diving enthusiasts [3] Industry Development - The diving industry in China is experiencing rapid growth, with search volume for "diving" on social media platforms increasing by hundreds of times [3] - Jiande has developed over 40 sports and leisure projects suitable for young people, including aviation experiences, water sports, outdoor adventures, and mountain off-roading [3] - The local government plans to accelerate the construction of a light extreme sports industry cluster to attract more international events, positioning Jiande as a desirable destination for global light extreme sports enthusiasts [3]

Group 1 - The Chengdu World Games showcased lesser-known sports, creating a unique atmosphere that attracted public interest and participation [1][2] - The event featured "part-time athletes" who balanced their sports with everyday jobs, contributing to a relaxed and relatable competition environment [2][4] - The innovative event settings, such as competitions held in cornfields, emphasized a grassroots connection to the community [2][4] Group 2 - Ten brands, including Xtep, Li Ning, and Peak, strategically positioned themselves during the event, leveraging the popularity of niche sports for marketing opportunities [8][11] - Xtep was the first global partner, providing uniforms for various roles within the event, while Li Ning incorporated local culture into their designs [8][11] - Peak and other brands explored international sponsorships and targeted niche sports to differentiate themselves in the competitive landscape [13][15] Group 3 - The legacy of the World Games lies in the potential for niche sports to gain traction and sustainability in the community post-event [16][18] - The rapid growth of the frisbee community during the event indicates a strong interest in maintaining these sports, with permanent facilities being established [16][18] - The future success of these sports will depend on youth engagement and continued brand investment, highlighting a shift in public perception of sports beyond traditional Olympic events [18][20]

Core Insights - The 2025 World Games showcased traditional Chinese sports like dragon boat racing and martial arts, highlighting their international appeal and recognition [1][7]. Group 1: Traditional Sports - Dragon boat racing made its debut as an official competition at the World Games, featuring 144 athletes from 12 countries, with Indonesia winning the first gold medal in this event [1]. - The martial arts competition saw notable performances, including French athlete Juliette Vaucher, who emphasized the depth of martial arts [5]. - Italian athlete Laura Casa, a biotechnology student, participated in the women's Nanquan and Nandao finals, showcasing the blend of academics and sports [7]. Group 2: Emerging Sports - The Chinese sports delegation excelled in emerging sports, with athlete Shang Chunsong winning the women's freestyle parkour event, marking a significant achievement in this new discipline [9]. - The Chinese climbing team dominated the speed events, securing 5 out of 6 medals, including setting a world record of 13.28 seconds in the semi-finals [9]. - The popularity of new sports like parkour and climbing is growing, attracting large audiences and increasing participation across various communities [13]. Group 3: Event Management and Security - The Chengdu police received positive feedback for their security efforts during the event, with international athletes expressing gratitude for their assistance [15][17]. - The presence of 20,000 police officers ensured the smooth operation of the games across multiple venues and events, contributing to a safe environment for participants [17]. - Athletes were impressed by Chengdu's hospitality and the city's vibrant atmosphere, enhancing the overall experience of the World Games [19][21].

Core Insights - The 12th World Games in Chengdu has highlighted the popularity of niche sports, attracting attention and participation from various demographics [1][12] - Chengdu is becoming a hub for niche sports, with a growing number of clubs and events that cater to these activities, reflecting the city's open and inclusive atmosphere [9][11] Group 1: Niche Sports Popularity - The World Games serve as a platform for lesser-known sports, allowing them to gain visibility and recognition among the public [1] - Chengdu has integrated many niche sports into its cultural fabric, with activities like parkour, ultimate frisbee, and rock climbing becoming increasingly popular [1][12] Group 2: Community Engagement and Development - Local enthusiasts, such as Xu Chongjia, have played a significant role in promoting sports like parkour, establishing clubs that attract a large youth membership [2][4] - The city supports the growth of niche sports through community initiatives, including school programs that incorporate activities like parkour into their curriculum [11] Group 3: Event Impact and Participation - The World Games have drawn participants and spectators from across the country, with events like ultimate frisbee generating significant interest and ticket demand [6][8] - Local businesses, such as the "Come Play Frisbee Store," have benefited from the influx of visitors and the heightened interest in frisbee sports during the event [8][11]

Core Insights - The 12th World Games in Chengdu have highlighted the popularity of niche sports, attracting attention and participation from various demographics [1][14] - Chengdu is becoming a hub for niche sports, with a growing number of clubs and events that cater to these activities, reflecting the city's open and inclusive atmosphere [10][12] Niche Sports Development - Chengdu has seen a significant rise in niche sports such as parkour, ultimate frisbee, and flag football, with local clubs and competitions emerging over the years [2][14] - The city hosts over 20 ultimate frisbee clubs, and the sport has gained traction through various leagues and competitions, especially during the World Games [12][14] Community Engagement - Local enthusiasts, like Xu Chongjia, have played a pivotal role in promoting parkour and other niche sports, establishing clubs and training programs that attract youth participation [4][10] - The inclusive environment in Chengdu encourages young people to engage in sports, with schools incorporating parkour into their curricula [12] Event Impact - The World Games have served as a catalyst for increased interest in niche sports, with many enthusiasts traveling to Chengdu to participate and watch competitions [7][9] - The excitement surrounding the events has led to a surge in attendance and engagement from both local and visiting sports fans [9][10]