互联网公益
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善意流动共筑城乡健康 美团联合15品牌发起世界粮食日主题公益活动
Huan Qiu Wang· 2025-10-16 05:52
Core Viewpoint - The collaboration between Meituan and the United Nations World Food Programme (WFP) aims to promote healthy living and improve the nutritional status of urban residents and rural children through the "Healthy Together" initiative [1][3]. Group 1: Initiative Overview - The "Healthy Together" initiative includes providing more healthy consumption options and guiding the public towards a balanced lifestyle [1]. - The initiative will also support rural kindergartens by constructing playgrounds and providing nutritional support [1][3]. - A total of 15 brands, including Decathlon and Li Ning, have joined the initiative to promote health and wellness [1]. Group 2: Health and Nutrition Focus - The initiative addresses the "invisible crisis" of unhealthy dietary habits and lifestyles, aligning with the UN's Sustainable Development Goals of "Zero Hunger" and "Good Health and Well-being" [3]. - Meituan, in collaboration with the WFP and the Ministry of Agriculture and Rural Affairs, is launching "balanced diet" themed meal packages through its platforms to encourage healthy eating habits [3]. Group 3: Social Impact and Community Engagement - The initiative includes a plan for public businesses to participate in the construction of multifunctional playgrounds for rural kindergartens through donations linked to Meituan orders [3]. - By September 2025, the initiative aims to complete nearly 200 billion public orders, benefiting over 550,000 rural children through the construction of 4,080 playgrounds [3][4]. - The integration of online consumption with offline social impact is seen as a replicable model for internet-based philanthropy [4].
快手科技副总裁宋婷婷:让“她力量”在互联网时代更加灿烂地绽放
Sou Hu Cai Jing· 2025-10-13 19:46
Core Insights - The event "Flowing · Women Charity 30+" highlighted the role of women in promoting public welfare, with Kuaishou's Vice President Song Tingting recognized for her contributions to internet-based charity initiatives [1][2] Group 1: Kuaishou's Charity Development - Kuaishou's unique internet charity model emphasizes "real warmth" and "technology for all," significantly transforming the execution of charity projects [2][4] - The platform enables users to witness the impact of charity through short videos and live broadcasts, making participation more accessible and engaging [2][4] Group 2: Empowering Rural Women - The internet provides unprecedented opportunities for rural women, allowing them to learn skills and access information, thus breaking geographical barriers [5][6] - Kuaishou has initiated projects like "Happy Women's Classroom" to equip rural women with digital skills, enabling them to create their own livelihoods with dignity [6] Group 3: Training and Community Impact - Since 2018, Kuaishou has launched various support programs aimed at providing free digital skills training to women, helping them overcome the digital divide [6] - The company has trained over ten thousand female leaders nationwide, positively impacting hundreds of thousands by enhancing their income and employment opportunities [6]
民政部亮出“十四五”成绩单: 民生保障网更密实 养老服务迈新步伐
Zheng Quan Shi Bao· 2025-10-10 22:10
Core Insights - The Ministry of Civil Affairs reported significant progress in social welfare, elderly care, and social governance during the "14th Five-Year Plan" period, highlighting the establishment of a layered social assistance system and improvements in elderly care services [1][2]. Group 1: Social Welfare and Assistance - A layered social assistance system has been established, extending coverage from low-income individuals to those on the edge of poverty and families facing rigid expenses, with average urban and rural minimum living standards increasing by 19.6% and 21.3% respectively since 2020 [1]. - The construction of a child welfare protection system has made major strides, including the inclusion of orphans, left-behind children, and migrant children in national support and care services [1]. Group 2: Elderly Care Services - By the end of 2024, the number of elderly care institutions is expected to reach 406,000, with a total of 7.993 million beds, and the proportion of nursing beds has increased from 48% in 2020 to 65.7% [1]. - A pilot project for elderly care service consumption subsidies for moderately disabled elderly individuals has been launched in three provinces and four cities, with the central government allocating 1.16 billion yuan for the initiative [2]. Group 3: Social Governance and Charity - The number of registered social organizations has reached 865,000, with 24,000 being technology-related, contributing positively to employment, livelihood improvement, and grassroots governance [2]. - The charity sector has seen explosive growth, with over 16,000 registered charitable organizations, a 70% increase since 2020, and annual charitable donations exceeding 200 billion yuan [2]. Group 4: Internet Charity and Support for Disabled Individuals - Internet charity has amplified the effectiveness of charitable efforts, with designated platforms raising over 160 billion yuan for various causes, including rural revitalization and major illness assistance [3]. - The average living subsidy for disabled individuals has increased by 31.9%, and the nursing subsidy for severely disabled individuals has risen by 22.5% during the "14th Five-Year Plan" period [3].
99公益日的第11年:取消了短期配捐,还“香”吗
Hua Xia Shi Bao· 2025-09-10 10:39
Core Viewpoint - Tencent's cancellation of the short-term matching donation mechanism during the 11th "Jiu Jiu Public Welfare Festival" marks a significant shift in the fundraising landscape, prompting both public and organizations to reconsider their approaches to donations and engagement in charitable activities [1][12]. Group 1: Impact on Organizations - The cancellation of the matching donation mechanism has led to a noticeable decrease in fundraising motivation among organizations that previously relied heavily on this incentive during the event [2][3][4]. - Many organizations expressed that the absence of matching donations has resulted in a "cooling" effect on the fundraising atmosphere, leading to a sense of fatigue among staff who previously felt pressured to meet high fundraising targets [2][3]. - Some organizations have begun to explore alternative fundraising methods, such as monthly donations, to adapt to the new environment and reduce dependency on event-driven fundraising [6][10]. Group 2: Changes in Donor Behavior - The removal of the matching donation incentive has left many donors feeling less motivated to contribute, as the immediate gratification of matching funds is no longer available [3][4][5]. - There is a growing concern that without the matching mechanism, donors may choose to engage in charitable activities at different times rather than during the designated event, potentially diminishing the overall impact of the festival [4][5]. - The long-term habit of donating during the festival may be challenged, as the public's understanding of the purpose and value of the event evolves [9][12]. Group 3: Evolution of Fundraising Strategies - Organizations are being pushed to develop more sustainable and diversified fundraising strategies, moving away from reliance on single-event fundraising to a more continuous engagement model [6][10][11]. - The shift towards a focus on building "trust dividends" rather than "traffic dividends" indicates a broader trend in the sector towards fostering deeper connections with donors and the community [12][13]. - The emphasis on digital tools and transparency is becoming increasingly important for organizations to maintain donor engagement and trust in the absence of matching donations [8][12].
曹云金:以真诚与专业共筑互联网公益清朗天地
Sou Hu Cai Jing· 2025-06-12 07:32
Core Viewpoint - The speech emphasizes the importance of genuine and transparent actions in internet philanthropy, urging public figures to abandon profit-driven mindsets and focus on meaningful contributions to society [3][4][6]. Group 1: Call for Authenticity in Philanthropy - Public figures should reject "performative philanthropy" and engage in practical acts of kindness, ensuring that their efforts are based on real needs identified through on-the-ground research [3][4]. - Philanthropy should not be about superficial displays but rather about genuine connections and addressing the actual challenges faced by the beneficiaries [3][4]. Group 2: Transparency and Trust - Public trust is crucial for the sustainability of philanthropic efforts, necessitating transparency in funding, project execution, and outcomes [4][5]. - Philanthropy practitioners are encouraged to avoid false advertising and data manipulation, focusing instead on authentic narratives that resonate with the public [4][5]. Group 3: Leveraging Influence for Good - Public figures are urged to utilize their platforms to create and share quality philanthropic content, thereby raising awareness of social issues [4][5]. - Collaborations with socially responsible brands through initiatives like "charity co-branding" and "donation through consumption" are recommended to promote philanthropic values [4][5]. Group 4: Industry Self-Regulation and Collaboration - The establishment of self-regulatory mechanisms within the entertainment industry is advocated to ensure ethical behavior in philanthropy [5][6]. - There is a call for sharing best practices and innovative models in "entertainment + philanthropy" to enhance the effectiveness of philanthropic projects [5][6].
中国互联网发展基金会理事长王秀军:以互联网公益助力网络文明建设
Sou Hu Cai Jing· 2025-06-12 06:20
Core Viewpoint - The forum emphasizes the integration of technology and civilization to foster a new ecosystem of internet philanthropy, aiming for a harmonious and healthy online environment [2][3][4] Group 1: Development Direction of Internet Philanthropy - The internet has become a crucial platform for nurturing socialist core values, and the China Internet Development Foundation aims to merge technology with civilizational values to promote "everyone's philanthropy" [2] - Internet philanthropy should play a larger role in the modernization of the country, contributing to a harmonious and civilized online ecosystem [2] Group 2: Key Initiatives by the China Internet Development Foundation - The foundation focuses on leading initiatives, emphasizing the importance of social organizations in guiding internet companies to fulfill their social responsibilities and participate in online civilizational construction [2] - The foundation plans to launch brand demonstration projects that concentrate resources on various aspects of online civilizational construction, including content, culture, morality, law, and ecology [3] - Eight special funds have been established to support positive energy dissemination and online cultural initiatives, with plans to enhance the operational mechanisms of these funds for high-quality development of internet philanthropy [3] Group 3: International Cooperation and Broader Impact - The foundation aims to expand international cooperation and create platforms for exchange, promoting the concept of a shared human destiny and collaborative development [4] - The call for collaboration emphasizes the importance of innovation and collective efforts in building a new era of internet civilization [4] - The forum gathered around 100 participants from various sectors, discussing the use of cutting-edge technology to empower philanthropic practices and promote a positive online culture [4]
互联中国公益行动 | 2025“互联中国公益行动”在云南楚雄启动
Huan Qiu Wang· 2025-05-21 04:53
Core Points - The "2025 Internet China Public Welfare Action" was launched in Chuxiong, Yunnan, aiming to enhance digital literacy and skills among the elderly and children [1][2][6] - The initiative is organized by the China Internet Development Foundation and various local government bodies, focusing on creating a digital environment that benefits these two demographic groups [1][3] Group 1: Objectives and Themes - The action focuses on improving digital literacy and skills for the "one old and one young" demographic, aiming to help the elderly use the internet safely and correct bad online habits among youth [1][3] - The initiative seeks to gather social consensus on caring for the digital literacy of these groups and to provide a safe online environment [3][4] Group 2: Key Participants and Contributions - Key figures at the launch included Yang Jianwen, Deputy Director of the National Internet Information Office, and Wang Xiujun, Chairman of the China Internet Development Foundation, who emphasized the importance of digital literacy for all [2][3] - Various representatives from different sectors shared successful stories and experiences in enhancing digital skills among the targeted groups, highlighting community-driven projects [3][4] Group 3: Implementation Plans - The action will include a year-long program with activities such as a digital literacy public communication plan for the elderly and a youth online addiction prevention initiative [5][6] - The "Walking Learning Group" will conduct field research in Yunnan to explore innovative practices in digital technology empowerment for the elderly and children [5][6]
互联中国公益行动 | 科技向善守护“一老一小”,从六组讲述看互联网公益的力量
Huan Qiu Wang· 2025-05-21 04:53
Group 1 - The "Interconnected China Public Welfare Action" was launched in Chuxiong Yi Autonomous Prefecture, Yunnan Province, focusing on enhancing digital literacy for the elderly and children [1][4] - The event featured stories from various speakers, including Li Suli, who emphasized the importance of family, school, and society working together to combat youth internet addiction [1] - Alibaba's Youth Cloud Project aims to build "AI classrooms" in remote areas, providing students with personalized cloud desktops to foster curiosity and broaden their horizons [1] Group 2 - The "61520 Care for Children Platform" in Yunnan offers features like video calls for left-behind children and AI monitoring systems to prevent bullying and ensure safety [2] - The Beike Public Welfare Foundation's project "I Come to Teach You to Use a Mobile Phone" has trained over 130,000 elderly individuals in smartphone skills across 130 cities since its inception in 2018 [2] - The event highlighted the use of digital technology to preserve traditional crafts, such as Bai ethnic tie-dyeing and Yi embroidery, ensuring cultural heritage is passed on to younger generations [3] Group 3 - The event was organized by the China Internet Development Foundation and other local authorities, aiming to implement sustainable digital literacy and skills enhancement for the targeted groups [3][4] - The initiative seeks to create replicable experiences in digital literacy improvement, allowing participants to better enjoy the benefits of digital development [3]