Group 1 - The upcoming Mid-Autumn Festival and National Day holiday is driving a surge in travel bookings, with Tuniu reporting a week-on-week increase in travel product reservations for the holiday period [1] - Domestic travel bookings are particularly strong, with self-driving and free travel products seeing over 60% week-on-week growth, while group travel bookings have increased by over 50% [1] - Hotel and homestay bookings are also on the rise, with Huazhu Group reporting a 3 percentage point increase in overall booking rates compared to last year, with first-tier cities like Beijing leading the way [2] Group 2 - The "拼假" (Pinyin: pīn jià) trend is contributing to increased travel interest, with a 26% year-on-year rise in bookings for travel products from September 26 to September 28 [3] - Popular destinations are seeing significant increases in hotel search and booking volumes, particularly in cities like Beijing, Shanghai, and Chengdu, as well as lesser-known locations [3] - Tujia reported a 10% year-on-year increase in homestay bookings from September 27 to September 30, with a notable proportion of "post-00s" travelers [3] Group 3 - Flight prices for certain routes are at "floor prices," making them attractive for travelers, with one-way tickets from Beijing to Urumqi priced just over 1,000 yuan [4] - Meituan Travel identified the top 10 destinations for the holiday, including Hainan, Xinjiang, and Yunnan, with some flights experiencing price drops [4] - Despite some price reductions, overall flight prices for the holiday period remain higher than last year [4][6] Group 4 - Popular domestic routes are maintaining high prices as the holiday approaches, with specific routes like Shanghai to Kunming priced at 1,200 yuan and Beijing to Sanya at 2,698 yuan [5][6] - Airlines are dynamically adjusting ticket prices based on real-time sales and inventory, leading to some price drops before the holiday [4][6]

Core Insights - The upcoming National Day and Mid-Autumn Festival are driving significant growth in domestic travel bookings, with popular destinations including Shanghai, Beijing, Chengdu, Hangzhou, Nanjing, Guangzhou, Chongqing, Xi'an, Sanya, and Qingdao [1] Domestic Travel Trends - Strong growth is observed in packaged travel products, with self-driving tours and free travel seeing over 60% week-on-week increase in bookings, while group tours have increased by over 50% [1] - Hotel and flight bookings for the holiday period have reached another peak this week, indicating a surge in travel demand [1] - Destinations such as Huangshan, Rizhao, Aba Prefecture, Suzhou, Shangrao, Zhengzhou, Kaifeng, Tianjin, Huzhou, and Yichang have shown significant booking increases, with some destinations experiencing over 100% growth in bookings compared to the previous week [1] High-Speed Rail Travel - Since the release of train tickets for the holiday, high-speed rail travel has gained popularity, with top destinations for high-speed rail users including Beijing, Chengdu, Shanghai, Hangzhou, Xi'an, Chongqing, Nanjing, Suzhou, Guiyang, and Zhengzhou [1] International Travel Trends - Popular international travel destinations for the holiday period include Japan, Indonesia, Maldives, Malaysia, Singapore, Thailand, Italy, France, Switzerland, and Germany, as per current bookings by Tuniu users [1]

Core Insights - The tourism market is experiencing a peak in bookings as the National Day and Mid-Autumn Festival approach, with notable trends including staggered travel, autumn-themed trips, rising popularity of lesser-known destinations, and continued demand for self-driving and independent travel options [1][2][11] Group 1: Travel Trends - Staggered travel has become mainstream, with over 30% of users opting to travel before the peak holiday period to avoid crowds, primarily focusing on long-distance and outbound trips [2][4] - The search interest for "where to go with fewer people" surged by 200% in the past week, indicating a strong demand for crowd-avoidance strategies [4] - Autumn-themed travel is gaining traction, with a 125% increase in search interest for "autumn viewing" trips, particularly in northern regions [5] Group 2: Destination Preferences - Lesser-known cities are gaining popularity as travelers seek comfort and value, with destinations like Arxan, Tengchong, and Dunhuang becoming top choices [6] - Self-driving travel is preferred due to high prices and limited availability of flights and trains, with related interest increasing by over 100% in the past week [8] - Outbound travel is recovering, with Asian destinations remaining popular, while interest in long-haul trips to Australia and Europe is also rising [9] Group 3: Consumer Behavior - Modern travelers are increasingly valuing emotional experiences and cost-performance ratios, willing to invest in high-quality travel experiences [11] - The trend towards self-driving and independent travel reflects a shift towards more flexible and fragmented travel styles, with a focus on personal interests and experiences [11]

Group 1 - The Inner Mongolia Autonomous Region held a cultural and tourism development event on the 22nd and 23rd of 2025 in Baotou, launching 10 self-driving travel products and 7 themed self-driving routes to enhance visitor options [1][2] - The 10 self-driving travel products include diverse experiences such as the "渡·阴山" journey in Bayannur, the "中国之路" resort in Wuhai, and the Qin Great Wall off-road race in Baotou, among others, showcasing the region's natural beauty and historical significance [1] - The 7 themed self-driving routes connect various natural landscapes across Inner Mongolia, including deserts, grasslands, rivers, and mountains, allowing tourists to explore unique cultural attractions along the way [1] Group 2 - The event also introduced the first batch of 9 health tourism demonstration bases, highlighting locations like Ulanqab's summer climate and Keshiketeng's hot springs, aimed at attracting visitors with wellness and culinary experiences [2] - Inner Mongolia boasts over 200 high-quality self-driving camping sites, leading the national RV and self-driving market, and is focusing on developing ecological tourism routes to enhance its tourism offerings [2] - The region is actively promoting the integration of culture, tourism, sports, and commerce, as well as the first batch of tourism counties, to foster a comprehensive development plan for the tourism industry [2]

Group 1 - The core viewpoint of the report indicates a surge in last-minute travel bookings during the Dragon Boat Festival, with a notable rise in the "book today, travel tomorrow" model [1] - The overlap of the Dragon Boat Festival with Children's Day has invigorated the tourism market, leading to increased participation in various cultural activities such as dragon boat races and traditional crafts [1] - Popular domestic travel destinations during the festival include Shanghai, Beijing, Guangzhou, Sanya, Nanjing, Chengdu, Hangzhou, Chongqing, Suzhou, and Xi'an, reflecting a diverse and fragmented booking trend among travelers [1] Group 2 - The tourism market in third- and fourth-tier cities and county-level areas is experiencing significant growth, with destinations like Urumqi, Yan'an, and Nanjing showing notable increases in visitor numbers [2] - Families with young children have emerged as a primary consumer group during the festival, favoring destinations with theme parks and cultural venues [2] - Self-driving and high-speed rail travel have become the preferred modes of transportation for travelers, with cities like Shanghai, Guangzhou, and Beijing leading in self-drive bookings [2] Group 3 - Group travel products, particularly "destination tours," have gained popularity, with packages such as "5-day tour in Beijing" and "3-day tour in Nanjing" being highly sought after [3]

Group 1 - The upcoming "May Day" holiday is seeing a significant increase in travel bookings, with a 326% year-on-year rise in related search interest as of April 27 [1] - Tuniu reported over 220% week-on-week growth in group booking numbers for the "May Day" holiday as of April 25, with hotel bookings up over 120% and flight bookings up over 80% [1] - There is a notable surge in packaged travel product bookings, with group tour product reservations increasing by over three times week-on-week as of April 25 [1] Group 2 - Both destination group tours and self-driving tour products are experiencing high booking interest, with week-on-week increases of over 120% and 80% respectively [1] - According to Fliggy's report, the average spending per traveler for the "May Day" holiday has significantly increased year-on-year, indicating a trend towards longer and more in-depth travel experiences [1]