Core Viewpoint - The development of the mugwort industry in the Xia Mountain area of Shandong Province exemplifies the successful implementation of the "Two Mountains" theory, showcasing how ecological benefits can translate into economic advantages through sustainable practices [1][3][5]. Group 1: Company Overview - Shandong Aifutang Health Technology Group Co., Ltd. has a processing capacity of 500 tons annually, producing over 30 products derived from mugwort, including moxibustion sticks, essential oils, and automotive accessories [1]. - The company leverages the region's favorable ecological conditions to promote the ecological and health industry, integrating leisure health, elder care, and cultural tourism [1][3]. Group 2: Ecological and Economic Impact - The Xia Mountain area has implemented the "Three Clean and One Clear" initiative, transforming scattered land into productive resources, which improves the rural ecological environment while enhancing soil structure and fertility [3]. - The integration of ecological restoration and mugwort industry development has led to significant economic benefits, contributing to rural revitalization and allowing farmers to share in the "ecological dividends" [3][5]. Group 3: Sustainable Development Practices - The company actively participates in public welfare and promotes the accessibility of moxibustion, attracting more resources for ecological construction and industry development [5]. - The relationship between a healthy ecological environment and the growth of green industries creates a virtuous cycle, fostering economic development alongside ecological protection [5].

Core Viewpoint - China Southern Airlines Group is actively participating in rural revitalization efforts through the "Wings Spread Rural · Taste Mountains and Rivers" product exhibition and sales event, aiming to leverage small products to stimulate large industries and support poverty alleviation and rural development [1][6]. Group 1: Event Overview - The exhibition features a combination of product promotion, cultural tourism display, tasting experiences, and live interaction, creating a fast track for rural products from farms to markets, attracting over a thousand participants including employees and partners [3]. - The event showcases over 400 products from 14 supported regions, highlighting unique local specialties such as Xinjiang's maren candy and various regional delicacies from Guangdong, Guizhou, and more [4]. Group 2: Business and Cultural Impact - The exhibition serves as a platform for cultural display and industry collaboration, featuring product introductions, cultural presentations, and stories from supported regions, effectively showcasing their natural beauty and development potential [5]. - Agreements were signed for significant procurement contracts and intentions for ongoing sales, establishing a foundation for continuous market access and brand building for rural products [5]. Group 3: Strategic Goals - China Southern Airlines aims to not only sell products but also to help rural areas build brands and expand markets, leveraging its global network and customer base to enhance the visibility and sales of rural specialties [5]. - The company has already facilitated over 1 billion yuan in sales through various channels, significantly benefiting thousands of farmers and marking a deepening of its "aviation + consumption assistance" model [5].