Core Viewpoint - The article discusses the pitfalls of using AI in marketing and advertising, highlighting a recent incident involving a snack brand that mistakenly depicted peanuts growing on trees, showcasing the limitations of AI's understanding of natural processes [8][10][49]. Group 1: Incident Overview - A well-known snack brand, Liangpin Puzi, faced backlash for using AI-generated images that inaccurately depicted peanuts growing on trees, leading to public ridicule [3][5][8]. - The brand issued an apology on August 28, acknowledging the error and updating the related promotional materials [8][10]. - This incident reflects a broader issue where AI-generated content can misrepresent reality, as seen in other examples like a woman with six fingers in an advertisement [15][19]. Group 2: AI Limitations - AI lacks true common sense and understanding of natural laws, relying instead on statistical probabilities from vast datasets, which can lead to absurd outcomes [13][49]. - The article emphasizes that while AI can enhance efficiency, it is not a foolproof solution and requires careful oversight to avoid damaging brand reputation [49]. Group 3: Broader Implications - The misuse of AI in advertising has led to a rise in misleading representations across various sectors, including e-commerce and food delivery, where businesses use AI to create appealing but unrealistic images [26][30]. - There is a growing concern about the potential for fraud, as consumers may exploit AI-generated images to manipulate product returns and refunds [42][44]. - The article concludes that the rise of AI necessitates a critical approach to visual content, urging consumers to remain vigilant and skeptical of overly perfect or bizarre images [49].

Core Viewpoint - The article discusses the pitfalls of using AI in marketing and product representation, highlighting the absurdities that arise when AI-generated content lacks common sense and understanding of reality [3][11][61]. Group 1: AI Misuse in Marketing - A recent incident involving a snack brand, Liangpin Puzi, showcased the absurdity of AI-generated images, where peanuts were depicted growing on trees, leading to public ridicule [11][12][19]. - The brand acknowledged the error and apologized, indicating a lack of oversight in using AI for image generation [11][61]. - This incident reflects a broader issue where AI fails to grasp basic biological facts, resulting in misleading representations [17][19]. Group 2: Broader Implications of AI in E-commerce - The article points out that AI-generated images are increasingly used in e-commerce, often leading to unrealistic expectations for consumers, as many models may not be real but AI-generated [27][29]. - There are reports of businesses using AI to create deceptive images of their products, which can mislead customers and result in dissatisfaction upon delivery [31][41]. - The rise of AI in marketing has led to a new form of consumer fraud, where buyers manipulate AI-generated images to claim refunds for products that were not as advertised [49][57]. Group 3: Regulatory Response and Future Considerations - The article emphasizes the need for stricter oversight and regulation regarding the use of AI in marketing to prevent misleading practices [61][62]. - It warns that as AI technology evolves, consumers must remain vigilant and critical of overly perfect or bizarre images, as they may not reflect reality [63][65]. - The incident serves as a reminder that independent thinking and respect for rules are essential in an AI-driven future [66].

这几天，知名零食品牌良品铺子，用一张图成功地让无数网友的 CPU 都烧干了。 在一款花生味压缩饼干的宣传图上，白白胖胖的花生果，就那么一颗颗、一串串地，悠然自得地挂在绿意盎然的枝头。 图片上还赫然印着"甄选吉林扶余四粒红花生"，好家伙，这甄选得可够彻底的，直接给人家花生都"提拔上树"了。 不少网友吐槽："审图的也是人工智能吗？" 狐妹还记得小学有没有落花生那一课，不过即便没看过，花生在土里生长也应该算常识吧，难道这年头都没人见过种花生吗？ 8 月 28 日，良品铺子正式致歉，承认因工作疏忽错误使用 AI 生成图片，并已对相关页面进行了更新修正。 离谱程度够吓人，连央视农业都急忙出来科普：花生作为豆科植物，果实应在土中生长，而不是挂在树上。 广告里还特意标注了" 0 反式脂肪酸"，这就更扯了，生花生才有营养成分可谈，可压缩饼干又不是卖生花生的。 而且不止这一张，另外一张广告图背景像玉米地，还出现收割玉米的收割机正在收玉米的画面，同样不合常理。 为什么 AI 会犯这种低级错误呢？原因就是它没有真正的"常识"。 AI 的学习本质是一种基于海量数据的概率统计，它知道"果实"可以和"枝头"联系，却不理解光合作用、植物分 ...