Group 1 - The article emphasizes the implementation of inclusive financial policies to support small and micro enterprises through targeted loan marketing and outreach activities [1][2] - The Yanhulu Road branch successfully issued inclusive loans amounting to 6.6 million yuan in mid-February, demonstrating the effectiveness of their initiatives [1] - The branch's customer managers shifted from a passive to an active role, engaging directly with business owners to understand their financing needs and create tailored service plans [1][2] Group 2 - The branch utilized digital tools to streamline the loan application process, allowing businesses to access loans with reduced effort and time [1][2] - Innovative services were introduced, including the establishment of a micro-enterprise center and the launch of specialized loan products for different business types [2] - A comprehensive marketing strategy was implemented to enhance awareness of inclusive financial services, reaching over 1,000 customers through various promotional activities [2]

Core Insights - The company is actively enhancing its financial services for small and micro enterprises through targeted marketing initiatives and innovative financial products [1][2] Group 1: Marketing and Service Enhancement - The company has launched a "Hundred Groups, Hundred Chains" marketing campaign to improve service capabilities for key customer segments in the local economy [1] - In the first two months, the company approved 50 microfinance loans totaling 135.15 million yuan, including 7 loans for regulated enterprises amounting to 43 million yuan and 18 loans for microfinance settlements totaling 48.5 million yuan [1] Group 2: Risk Management and Product Offering - The company employs a "Thousand Enterprises, Thousand Strategies" approach to tailor financial products to the specific needs of small and micro enterprises, ensuring a balance between growth and risk control [2] - Financial products such as "Su Service Loan" and "Credit Guarantee Loan" are backed by government guarantees to enhance security and compliance while meeting the financing needs of small enterprises [2] Group 3: Collaboration and Resource Integration - The company's leadership is actively engaging with government departments to understand industry development plans and support policies, aiming for deep cooperation to expand quality small and micro enterprise clients [2] - By fostering close interactions with government entities, the company seeks to identify potential demands and enhance its service offerings to small and micro enterprises [2]