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端午假期 四川旺苍以“文旅流量”激活“消费增量”
Sou Hu Cai Jing· 2025-06-02 13:17
精彩文艺展演 今年端午假期,旺苍县特色文旅通过业态创新和场景深耕打造差异化旅游体验,满足消费者多元化、个性化的需求,成为拉动文旅消费、促进消费升级的 新引擎。统计显示,端午假期,全县重点监测企业销售额达178万元,同比增长4.1%。 陈绍海 周俊 封面新闻记者 刘彦谷 5月31日晚,四川省广元市旺苍县"红色端午·粽情红军城"——红城大舞台主题文艺展演在中国红军城震撼开场,嘹亮的歌声、优美的舞蹈轮番上演,吸引 了市内外超千名市民游客驻足观看。 旺苍县依托"米仓山茶"地理标志产品优势,创新打造"沉浸式茶旅"体验链。游客不仅能观摩非遗制茶技艺,还可参与手工炒制、茶饼压制等工序。茶艺师 现场演绎的宋代点茶绝技,更让传统茶文化可观可感。木门镇龙山茶叶专业合作社推出的"茶宴"系列菜品,将茶叶融入凉拌、酥炸、汤羹等十二道风味, 令"茶香宴"成为新兴网红美食。"茶园里打造了采、制、品、学全链条体验区,设置了茶田摄影区等特色项目,配套建设的茶文化民宿很受欢迎。"龙山茶 叶专业合作社理事石义良介绍,目前民宿入住率持续攀升,订餐电话响不停。 撸一份烤串,点一杯冰镇饮料,驻足欣赏一场街头表演……以"文旅流量"激活"消费增量",旺苍县 ...
茶经·茶宴·茶路(博物视界)
Ren Min Ri Bao· 2025-05-15 22:08
Core Insights - The article emphasizes the significance of tea in Chinese culture, tracing its history back 8,000 years and highlighting the contributions of Lu Yu's "The Classic of Tea" to the development of tea culture [4][5][6]. Group 1: Historical Context - Tea evolved from a medicinal product to a daily beverage during the Tang Dynasty, becoming popular among various social classes, including nobility and commoners [4][5]. - Lu Yu, who lived in the 8th century, is recognized for his unique experiences that led to the creation of the first systematic treatise on tea, "The Classic of Tea," which covers tea's origins, production, processing, and brewing methods [5][6]. Group 2: Cultural Impact - "The Classic of Tea" has had a profound influence on tea practices, promoting the standardization and popularization of tea ceremonies, particularly in Buddhist monasteries [7][8]. - The "Jingshan Tea Banquet," originating from the Jingshan Wanshou Zen Temple, exemplifies the evolution of tea ceremonies into cultural rituals, influencing Japanese tea culture significantly [7][8]. Group 3: Globalization of Tea - The article discusses the historical trade routes that facilitated the global spread of tea, including the Silk Road and maritime routes, establishing tea as a global commodity by the 17th century [9][10]. - Various cultures have adapted tea practices, with Japan developing its own tea ceremony influenced by Chinese traditions, while European countries incorporated tea into their social customs [10][11]. Group 4: Contemporary Recognition - The inclusion of "Traditional Chinese Tea Processing Techniques and Related Customs" in UNESCO's Intangible Cultural Heritage list signifies international recognition of Chinese tea culture [11]. - The ongoing relevance of "The Classic of Tea" and the cultural practices surrounding tea continue to foster global cultural exchange and appreciation [11].
这个假期,河南消费市场有多“热”?
Sou Hu Cai Jing· 2025-05-06 08:00
整个假期,郑州市金水区花园路苏宁易购MAX店店长薛森都忙得不可开交。"趁着'国补'扩围,商家不仅加力 补贴,还频繁发布新品,初步统计这几天店里的营业额达到了近期高峰。"薛森说。随着加力扩围以旧换新全 面铺开,我省各地抢抓关键节点,举办汽车文化节、电器嘉年华等活动,商家看准时机加码促销,多方发力 激发消费"焕新"潜力。"五一"假期,我省重点监测的零售企业家用电器类、汽车类、通信器材类商品销售额 分别比上年同期增长20.6%、18.8%、5.5%。 今年"五一"假期 河南省不断丰富市场供给 "破圈"打造消费新场景 消费市场有多"热"? 一起来看 ↓↓↓ 1 "五一"假期全省重点监测的零售和餐饮企业销售总额超18亿元 5月5日,记者从省商务厅获悉,"五一"假期期间,全省重点监测的零售和餐饮企业累计实现销售总额18.7亿 元,比上年同期增长4.5%。 各大商场装扮一新,有的化身游乐场、有的变成喜剧舞台,为市民提供满满的情绪价值;2025洛阳第二届榴 莲嘉年华活动持续升温,助力消费者实现"榴莲自由";特色餐饮河南门店频频上新、知名品牌新品连发…… 今年"五一"假期,首发、首秀、首展焕新升级,让我省商业综合体赚足了人气。 ...