文化IP打造
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海南以剧为媒打造文化IP
Hai Nan Ri Bao· 2026-01-12 02:03
让历史人物在当代舞台"活"起来 "这次复排恰逢海南自贸港全岛封关运作与剧目创排20周年双重节点,在保留剧目古朴底蕴的同 时,我们通过舞美、灯光、音响的精细化调整,让这部经典之作以更具当代审美气质的面貌,重回观众 视野。"海南省演艺集团相关负责人表示,后续这部舞剧计划继续开展全国巡演。 "黄道婆"走上舞台,在近年来已不是新鲜事。就在去年9月、10月,海南省琼剧院大型原创琼剧 《黄道婆》先后在上海、浙江、广西等地演出,还登上白玉兰奖等国家级平台,收获如潮好评。 黄道婆、苏东坡、丘濬、海瑞……海南以剧为媒打造文化IP 海南省琼剧院院长杨济铭感慨,这部原创琼剧作品历时近三年打磨,剧本历经九次重大修改,凝聚 了几代琼剧人的心血。在他看来,站上这些高规格舞台,让全国观众领略了琼剧的独特韵味,也让"黄 道婆"这个文化符号,跨越地域,实现影响力的跃升。 从舞剧到琼剧,从海南到全国,黄道婆的故事何以打动人?琼剧《黄道婆》的编剧陈艺天说:"我们 写的不只是历史,而是一个能走进今天观众心里的'人'。"他认为,黄道婆的故事之所以跨越七百年依 旧动人,是因为她触及了人类共通的朴素情感——在困境中坚守、在异乡中扎根、在传承中创新。"她 ...
打“杜甫牌”应有何不同?专家“把脉”郑州文化IP
Zhong Guo Xin Wen Wang· 2025-10-30 06:34
打"杜甫牌"应有何不同?专家"把脉"郑州文化IP "文化建设不能只停留在强调籍贯。"刘明华认为,成都的经验在于让杜甫精神融入城市,郑州应跳出地 域争夺思维,转向精神价值的挖掘,"杜甫的忧国忧民、君子品格和人类共同体意识,正是当下需要传 承的文化资源"。 对此,成都杜甫草堂博物馆馆长、《杜甫研究学刊》主编王飞分享称,诗歌要与非遗、音乐、书画融 合,变得可感知、可共鸣。郑州还拥有杜甫故里、刘禹锡公园等遗迹,可让文化遗迹成为第二课堂,让 诗圣精神融入市民生活,助郑州走出一条独具特色的人文振兴之路。 "人有我无,要拉开差距,不需要复制草堂,但可深耕杜甫精神内核。"面对成都草堂的成熟模式,刘明 华认为郑州应走差异化路径,挖掘杜甫与中原儒家文化的渊源,以及打造全民参与的文化活动。 在王飞看来,《诗经·郑风》的浪漫与杜甫的沉郁共同构成郑州的诗歌基因。他呼吁,要联合成都、重 庆等诗歌名城,通过资源共享、跨区域合作,推动传统文化的创新性发展。 "文化IP打造忌急功近利,要找准精神切入点,久久为功。"在刘明华看来,节庆也是文化活化的重要场 景,如在重阳登高时吟诵杜甫《九日》诗篇,可将古今情感共鸣转化为文旅消费动力。(完) 来源: ...
宝鸡青铜器博物院:青铜铸文明 守护传薪火
Shan Xi Ri Bao· 2025-05-08 22:59
Core Viewpoint - The Baoji Bronze Museum is enhancing the protection, research, and promotion of bronze artifacts, aligning with President Xi Jinping's directives to foster cultural heritage and national pride among youth [3][4][9]. Group 1: Museum Enhancements and Technological Integration - The museum has successfully restored 38 bronze artifacts and has 91 items listed as key restoration projects by the National Cultural Heritage Administration [3][4]. - A significant upgrade of the basic exhibition has been completed, utilizing advanced technologies for precise diagnosis and restoration of artifacts, providing an immersive experience for visitors [4][6]. - The museum has transformed its exhibition approach by incorporating projection and 3D animation technologies, enhancing visitor engagement and understanding of the artifacts [6][7]. Group 2: Cultural Education and Youth Engagement - The museum offers diverse educational programs aimed at enhancing youth's pride in Chinese culture, thereby injecting new vitality into cultural transmission and development [5][18]. - Interactive experiences, such as a digital workshop where visitors can create their own bronze patterns, are designed to make cultural symbols more tangible and relatable [7][8]. - The museum is committed to making academic findings accessible to the public, with plans for exhibitions that highlight the fight against cultural relic smuggling and the results of national cultural heritage surveys [9][10]. Group 3: Innovative Cultural Products and Community Engagement - The museum has launched AR-enabled cultural products that appeal to younger audiences, integrating bronze culture into modern creative designs [13][14]. - Collaborations with local artisans have resulted in unique cultural products, such as tea sets and inkstones, that reflect the rich heritage of bronze artifacts [14][15]. - The museum's IP characters, "Qingqing" and "Tongtong," serve as cultural symbols and contribute to local economic development through community engagement in production [15][16]. Group 4: Future Directions and Cultural Preservation - The museum plans to continue enhancing its exhibitions and educational programs, focusing on the historical, cultural, artistic, and scientific values of its collections [18]. - Ongoing projects include the protection and restoration of significant archaeological sites, aiming to promote the construction of national heritage parks [12][18]. - The museum is dedicated to fostering a deeper understanding of Chinese civilization, particularly among youth, through innovative educational content and community outreach [18].